Connect with us

Star Tribune

Meet the women who launched the St. Paul library’s Laser Loons

Avatar

Published

on


When Eye On St. Paul thinks about memes and videos that go viral, what springs to mind are cat antics, trending dance steps and outrageous sports feats. Not library cards.

But viral is exactly what happened to the St. Paul Public Library late last year when staff members launched the Laser Loon library card, inspired by a beloved design suggested for the new state flag. An effort to coax a few more folks to use the city’s libraries quickly became a sensation and brought in thousands of new users. Eye On St. Paul recently chatted with Stacy Opitz and Claire Huber of the library system’s marketing department to delve into the origins of perhaps the coolest library card ever and ask about what might be coming next.

This interview was edited for length.

Q: Who came up with the laser-eyed loon card?

Stacy: It was Claire’s idea. We, the marketing team, had been thinking for a while about ways to bring more people into our libraries. And I think the L.A. library had done limited edition cards based upon the anniversary of hip hop. And so we had been keeping our eye open for what’s St. Paul’s thing or what’s Minnesota’s thing and Claire raised up the Laser Loon.

Claire: I kind of proposed the ideas, almost thinking not anybody would take me up on it, right? I was like, “Oh, wouldn’t it be funny if we just did a limited edition card with this Laser Loon on it?” And sure enough, we have a culture here at the library of saying yes to things, trying things, you know, experimenting and learning from projects. And so this was one of them that we said, “Yeah, let’s, let’s give it a try.”

Q: What was the goal here?

Stacy: Claire and I are on the marketing and communications team. Our big job is to tell the library story and make sure residents are aware of and using their library. Some folks in our community might still be thinking that libraries are just warehouses for books, right? We offer so much more. Of course, library cards are an important piece of using our spaces. If you want to access materials and some of our other services, you do need a card. To get more people in St. Paul signed up for cards, that was our big goal.

Q: Did that happen?

Stacy: Absolutely.

Claire: Our original goal when we first started this was to get a total of 1,000 residents a new card — or to come in and grab one of those stickers [that covers the old card]. Our total at the end of the campaign was 5,620 residents coming in to get a card or a sticker. Just in the first day of launching this campaign, we saw a 295% increase in library card signups compared to 2022.

Q: Why Laser Loon?

Claire: I think the loon itself is such an emblem of the north, of Minnesota. It’s such a cool animal and one that’s so unique to our state. And then I thought: A laser shooting out of its eye just adds this level of quirkiness, a silliness, a kind of “We’re here and we’re strong and we’re cool too.” You know, I went to school out west, and people often talked about Minnesota being flyover country and things like that. So it’s kind of like an illustration of our strength and being a cool state and worthy of attention.

The way that we came about making this design was I just looked up how to draw a loon online and ended up drawing it on my computer and using this step-by-step tutorial. And I just added a line to have it be the laser shooting out of the loon’s eye. A lot of the other community submissions that came had loons, even shooting lasers out of their eyes. So, that’s where the original inspiration came from. We wanted to tie it back to the library, so we added “read” at the bottom of the card.

Stacy: Libraries are constantly evolving with what the community needs. And community engagement processes are a big part of the work that we do. That’s how Minnesota developed its new state flag. And so we value that. We understand that and we wanted to celebrate and lift up the creativity that we were seeing.

Q: What’s next?

Stacy: We’ve been asking that ourselves and we’ve had staff and community members sharing ideas with us since the loon. There will be something, but it’s not clear to us yet. Part of the magic here is looking to community for what the thing is that is bringing joy and bringing us together.

Q: Where can people go to make suggestions?

Stacy: They can email me or Claire at Stacy.Opitz@ci.stpaul.mn.us and Claire.Huber@ci.stpaul.mn.us.

Claire: They can also contact us on social media too, at https://x.com/stpaullibrary?lang=en or https://www.linkedin.com/in/ckhuber/. We check our our DMs often.



Read the original article

Leave your vote

Continue Reading

Star Tribune

Retiring Paul Williams leaves legacy at PPL

Avatar

Published

on


His mother, a white German Catholic and one of seven kids raised in Frogtown, was the chief soloist at the St. Paul Cathedral, believed in social justice, helping the homeless and regularly took Williams and his three siblings to war protests and civil rights marches. She was a force, friends said, noting that for years she helped lead the Model Cities health care nonprofit that serves 1,200 Ramsey County families.

Williams’ father, Charles, the oldest of 10 children, became one of the few Black attorneys in St. Paul at the time. Charles, now 94, first served as a Ramsey County public defender and spent the last 20 years of his career as Ramsey County Family Court referee.

The Williams branch migrated to Minnesota from Topeka, Kan., in the 1920s and settled in Rondo. His grandfather founded the Hallie Q. Brown Community Center.

“They ran restaurants and stuff on University Avenue and were all very active in community,” Williams said. “They weren’t rich, but they were hardworking, prosperous people who cared about the community.”

Charles H. Williams Jr., 94, raises a glass to toast his son Paul Williams during a farewell party for Williams Tuesday, Dec. 10, 2024 at the Machine Shop in Minneapolis, Minn. Williams is the iconic 10-year leader of affordable housing giant Project For Pride In Living, the former deputy mayor of St. Paul and the former head of LISC Twin Cities. ] AARON LAVINSKY • aaron.lavinsky@startribune.com (Aaron Lavinsky/The Minnesota Star Tribune)

Williams ended up serving as deputy mayor to Chris Coleman, current head of Twin Cities Habitat for Humanity. The two become friends in second grade at St. Luke’s Elementary School.

“He was a kid of color in a very white grade school. He and his cousin were one of only a handful of students of color in the school,” Coleman said.



Read the original article

Leave your vote

Continue Reading

Star Tribune

Western Wisconsin sees big growth after new St. Croix Crossing Bridge

Avatar

Published

on


Never in a million years did Christina Snaza imagine she would move to Wisconsin.

A native Minnesotan whose phone still sports the 218 area code of the state’s northern half, Snaza and her husband were drawn across the St. Croix River three years ago from their home in Oakdale when they learned how affordable and convenient it would be to move to Somerset, Wis.

“We still call ourselves Minnesotans,” said Snaza, who now has a Wisconsin-born toddler.

Whether by happenstance or by design, thousands have made the same move into western Wisconsin since the four-lane St. Croix Crossing Bridge opened in 2017 and slashed commute times to the Twin Cities and the Minneapolis-St. Paul International Airport. The rural hamlet of Roberts has grown 20% since the bridge opened, with some of its 2,100 residents moving into a subdivision jokingly referred to as “Little Woodbury.” Vikings flags snap in the breeze outside homes in the Somerset neighborhood of River Hills. And at Sweet Beet Bakery in New Richmond, owner Ashley Adkison says she has house hunters stopping in every Saturday to pick up tips on the local schools as well as some of her fresh-baked “Croixnuts” pastries. “They ask ‘Is everything open all week?’ ” she said, the city residents trying to prep for life in a small town.

The residential boom has made St. Croix County the fastest-growing county in Wisconsin. The bridge opening was like a “green light switch went on,” said Rob Kreibich, the president and CEO of the New Richmond Chamber of Commerce and a recently elected Republican member of the Wisconsin State Assembly.

Less crime, lower taxes and a small-town feel all play a part in drawing folks out of the Twin Cities, he said. Some new arrivals are looking for a place to start a family, but plenty of retirees or near-retirees have come as well, some citing lower sales tax or the absence of state tax on Social Security income as a factor. For others, a move to New Richmond has meant being closer to their up-north cabin.

Realtor Gina Moe-Knutson said some town councils have courted the growth while others were reluctant to let go of their rural identity. The first locale across the bridge, St. Joseph Township, has seen modest growth of 8% since the bridge opening, while it’s 19% in New Richmond. The city invested in infrastructure 25 years ago, said former director of planning and development Robert Barbian, building out water and sewer connections and plotting roads across farm fields as adjacent township land was annexed into the city for developments that became Waters Edge, Fox Run, Whispering Pines, and Gloverdale. The result is the city’s footprint has grown from 6,183 acres in 2015 to 7,674 acres today, said New Richmond City Administrator Noah Wiedenfeld.

“We looked ahead quite a few leaps,” Barbian said.



Read the original article

Leave your vote

Continue Reading

Star Tribune

Tree Trust helps young Minnesotans find new careers

Avatar

Published

on


The trees in your city look different when you’re the one planting them.

It’s work that doesn’t stop when the snow flies and the ground is too cold to dig. So on a frigid December afternoon, Minneapolis’ Midtown Greenway echoed with the buzz of chain saws and the creak of timbers as a Tree Trust crew pruned the trees and brush, cut back invasive species and freed saplings from strangling vines. All the hard jobs it takes to keep the metro evergreen.

Caring for an urban forest means taking care to train the next generation of skilled workers who are drawn to hard, rewarding jobs out in the cold and the heat and the rain.

“A program like this really changes how you view the outdoors,” said arborist-in-training Gianna Broadhead, taking a break from stacking logs taller than herself in tidy piles beside the greenway. She lives near the Mississippi River and now, when she walks by its banks, she can identify trees on sight, spot the invasive species and marvel at the old-growth giants.

Broadhead and her teammates are in the final weeks of Tree Trust’s Branches program — a 10-week paid apprenticeship in tree care and landscaping, under the supervision of experienced staff.

This has been Tree Trust’s dual mission since the nonprofit was founded almost 50 years ago. Minneapolis neighborhoods, decimated by Dutch elm disease, needed trees. The city’s teens and young adults needed work.

Antonio Juarez, a Branches trainer with Tree Trust, waits for a cyclist to pass before crossing the path while cleaning up trees and vines along the Midtown Greenway in Minneapolis on Dec. 10, 2024. (Leila Navidi)

The idea of an office job didn’t appeal to Broadhead, but Tree Trust’s mission statement did: transforming lives and landscapes.



Read the original article

Leave your vote

Continue Reading

Copyright © 2024 Breaking MN

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.