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The best early Amazon October Prime Day 2024 deals you can shop today

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Mark the dates, clear your schedule and prepare your spending budget, because Amazon has officially announced that its October Prime Big Deal Days sale event will be held on October 8 and October 9. To experience the most savings during this epic two-day extravaganza, be sure that you’re an active Amazon Prime member ($139 per year). Leading up to this much-anticipated sale, Amazon has already begun slashing prices on all sorts of popular items. 


12 pre-Prime Big Deal Days discounts available right now

There’s no need wait for the October Prime Big Deal Days event to kick off, because right now, there are all sorts of great deals to be found shopping on Amazon. Our team of expert deal seekers has curated this pre-sale roundup of awesome money-saving offers.

Amazon 50″ Fire 4K 4-Series TV: $300 (33% off)

Amazon Fire TV 50

Amazon


If you need a TV for a guest room, child’s bedroom or other smaller space, check out this 50-inch Amazon Fire 4-Series smart TV that’s now on sale for 33% off. This sale brings the TV’s price down to just $300. 

This TV comes with an Alexa voice remote and runs using the popular Amazon FireTV OS. This means it’s ready to stream content from all of the popular services you subscribe to, including Amazon Prime Video, which comes free with your Amazon Prime membership.

This is a 4K resolution TV that supports HDR10 and HGL, plus Dolby Digital Plus for sound. And since the Amazon Alexa digital assistant is integrated into this TV, you can use the voice remote to control the TV and any other compatible smart gear that’s installed in your home. On the back of the TV, there are four HDMI ports, so it’s easy to connect your cable box, a sound bar, video game console or other gear.

Based on more than 38,700 reviews on Amazon, this TV has earned a 4.5-star rating out of five, so you know people love it.


Apple AirPods Pro 2: $190 (24% off)

Apple AirPods Pro 2

Amazon


Apple continues to add new functionality to its highest-end wireless earbuds. In fact, the FDA recently approved that the AirPods Pro 2 will soon have the functionality to serve as over-the-counter hearing aids

However, if your hearing isn’t impaired, the AirPods Pro 2 offer powerful features that make listening to any type of audio an absolute pleasure. And they work extremely well during hands-free calls, too.

The Apple AirPods Pro 2 offer active noise cancellation, spatial audio with dynamic head tracking and a slew of other features. Plus, they’re IP54-rated for sweat, dust and water resistance.

These AirPods come with a wireless charging case. They make the perfect audio companions to an iPhone, iPad, Apple Watch, MacBook or iMac. And right now, these bestselling wireless earbuds are 24% off, so you can purchase them for just $190.

For help deciding which Apple AirPods model is best for you, be sure to check out our newly updated 2024 Apple AirPods buyer’s guide.


Vizio 40″ Full HD TV: $148 (13% off)

VIZIO 40-inch Full HD 1080p Smart TV

Amazon


Here’s an entry-level, 40-inch, LED smart TV that offers 1080p resolution and a 60Hz refresh rate. It’s compatible with virtually all of the popular video streaming services you subscribe to, including Amazon Video Prime which comes free with your Amazon Prime membership.

For a limited time leading up to the big Prime Big Deal Days sale, Amazon has reduced the price of this Vizio TV to a mere $148 — that’s 13% off it’s usual price. 

This TV offers full array LED backlighting that’s fine-tuned at a granular level with what Vizio calls Active Pixel Tuning. This technology helps to ensure a clear and detailed picture quality at a very affordable price.

One notable feature is that if you have a pair of Bluetooth headphones or earbuds, you can pair them with this TV to enjoy a private listening experience. The TV also supports Apple AirPlay 2 and Chromecast, so you can stream content directly from your smartphone, tablet or computer.


Amazon Echo Show 8 (3rd Gen): $105 (30% off)

Amazon Echo Show 8 (3rd Gen)

Amazon


On its own, the Amazon Echo Show 8 home hub can serve as an interactive smart speaker that gives you easy access to the Alexa digital assistant. The device can also be used to stream video content from the internet and participate in video calls. Plus, if you have Alexa-compatible smart home gear, you can control it using voice commands via the Echo Show 8.

Released in 2023, this edition of the Amazon Echo Show offers an 8-inch touchscreen display. And its built in speakers support spatial audio, so when you stream music, it can fill a room with robust and life-like sound. One notable feature is that the Echo Show can share data with your smartphone, so you can use it to check your schedule or display your favorite photos in an animated slideshow format.

Based on more than 9,500 reviews on Amazon, this edition of the Echo Show 8 has earned a 4.5-star out of five rating. Right now, it’s on sale for 30% off, so you can purchase it for just $105. And if you have an older Amazon smart speaker or home hub to trade in, Amazon will give you an extra 20% off the purchase of this device — just click on the “Save 20% with Trade-In” button located on the home hub’s product page.


Dyson V8 cordless vacuum cleaner: $388 (17% off)

Dyson V8 cordless vacuum cleaner

Amazon


Enjoy a cleaner home when you use this Dyson V8 cordless vacuum cleaner to suck up unwanted dirt and dust. It works on all floor types and is battery powered, so you can maneuver it around easily, without having to drag a long extension cord behind you. And because this vacuum weighs just 5.6 pounds, it’s easy to carry around.

This bagless vacuum comes with four popular accessories and has an integrated HEPA filter. It’s designed to collect pet hair without getting tangled, thanks to Dyson’s de-tangling motorbar. With a fully charged battery, the vacuum will run for up to 40 minutes of continuous use.

Thanks to its modular design, the Dyson V8 easily converts into a handheld vacuum, too. It’s bin capacity is 0.14 gallons. Head over to Amazon right now to get 17% off this popular vacuum. It’s currently on sale for just $388. Based on more than 3,400 reviews on Amazon, it’s earned a 4.3-star out of five rating.


iRobot Roomba i3+ Evo (3554): $300 (32% off)

iRobot Roomba i3+ EVO

Amazon


If you have a lot of floors in your home, there’s no longer a need to manually vacuum them. The latest robotic vacuums, like this popular iRobot Roomba i3 Evo, can work autonomously and on a preset schedule to keep your home’s floors clean and dirt-free.

Using the iRobot smartphone app, you can set a schedule for when and how often you want this robot vacuum to clean each room of your home. Or, using a simple voice command, you can activate it to quickly clean up a newly formed mess. Using smart mapping technology, the robot learns the layout of your home, so it can avoid crashing into furniture or accidentally falling down stairs.

One feature we like is that it automatically empties its bin on its own for up to 60 days, so it basically cleans up after itself by emptying its vacuum bin into an enclosed bag that’s easy to dispose of. This robot uses iRobot’s proprietary three-stage cleaning system that relies on dual multi-surface rubber brushes to agitate and lift dirt.

For a limited time, Amazon has discounted the Roomba i3+ Evo by 32%, which brings its price down to just $300.


Cosori 9-in-1 air fryer: $90 (25% off)

COSORI Air Fryer 9-in-1

Amazon


As Amazon Prime Big Deal Days sale event draws closer, we’re discovering more and more bestselling products being heavily discounted. Take this Cosori 9-in-1 air fryer. It’s currently on sale for 25% off, so you can purchase it for just $90. 

Not only has this air fryer earned a 4.8-star out of five rating on Amazon, based on more than 3,300 reviews, it also continues to sell more than 10,000 units per month.

This is a six quart capacity air fryer that offers five fan speeds. It can reach up to 450-degrees Fahrenheit and uses 95% less oil, so the food it prepares is healthier to eat. And the smartphone app associated with this air fryer includes more than 100 easy to follow recipes.

Because this is a 9-in-1 device, it can air fry, roast, bake, broil, dehydrate, prepare frozen foods, proof, reheat, and keep foods warm. It’s the perfect alternative to using a traditional oven, microwave or dehydrator. Plus, the non-stick cooking basket and detachable components make cleaning a breeze, since they’re dishwasher safe. 


ErGear height-adjustable electric standing desk: $128 (20% off)

ErGear Height Adjustable Electric Standing Desk

Amazon


This is a sleek-looking, 48-by-24 inch electric standing desk that’s great for a home office or gaming setup. The desk comes in a variety of color combinations. It features a sturdy, alloy steel base and wood desktop. 

You can freely select its standing desk height — between 28.35 and 46.46 inches — plus save your favorite three settings and smoothly switch between them.

The desk features powerful lifting performance and reliable long-term operation. It’s been tested 50,000 times and is still going strong. Based on more than 5,500 Amazon reviews, this desk has earned a 4.6-star out of five rating. 

Right now, you can get this desk for 20% off, so you’ll pay just $128. And as an Amazon Prime member, of course you get free shipping. The desk comes with two storage hooks. A drawer and keyboard tray are sold separately


Apple iPad (10th Generation, Wi-Fi, 64GB): $299 (14% off)

Apple iPad (10th Generation)

Amazon


As you’d expect, this iPad 10th Generation is slightly more powerful than the 9th Generation version of Apple’s entry-level tablet. It’s a great option for younger kids, or anyone who wants the power of an iPad, without all of the extra and more advanced tech that’s built into the latest iPad Pro and iPad Air models. 

You get a 10-inch Liquid Retina display. It’s powered using a rechargeable battery that lasts up to 10 hours. Choose between four casing colors — silver, blue, pink or yellow. This base model comes with 64GB of storage, but at the time of purchase, you can upgrade it to 256GB. Plus, you can choose between a Wi-Fi only or Wi-Fi + cellular model.

This version of the iPad is powered using Apple’s A15 Bionic processor. For wireless connectivity, it supports Wi-Fi 6. Plus, it comes with a 12MP front and rear-facing camera. The iPad 10th Generation runs the latest version of iOS 18 and comes with the same collection of preinstalled apps as all other current iPad models. Plus, you can further customize the tablet with optional apps available from the App Store.

For a limited time, Amazon has slashed 14% off the price of this popular iPad, so you can purchase it for just $299.


Dewalt 20V Max cordless drill/driver kit: $99 (45% off)

DEWALT 20V Max Cordless Drill/Driver Kit

Amazon


During both Amazon Prime Day and Amazon Prime Deal Days sale events, Dewalt power tools are always wildly popular, especially when Amazon reduces their prices by 45% or more. 

Right now, this bestselling 20 volt cordless drill and driver kit, which includes two rechargeable battery packs and a charger, is on sale for just $99. And Dewalt is also throwing in its iconic tool bag to store and transport your new power tool.

The drill’s high speed transmission delivers two speeds — either 0 to 450 or 1,500 rpm. This allows it to easily help you handle a range of fastening and drilling applications. Users of this drill also love the ergonomic handle that delivers comfort and control.

Based on more than 45,500 reviews on Amazon, the Dewalt 20V Max cordless drill/driver kit has earned a 4.8-star out of five rating. Plus, Amazon reports it sells more than 20,000 of these drills every month, so you know it’s built to get the job done.


Nintendo Switch: $265 (12% off)

Nintendo Switch

Amazon


It’s not often that Nintendo’s bestselling Switch video game system goes on sale, so now that Amazon is offering it at 12% off, it’s the perfect time to snag one. Instead of paying $300, you can get this version of the Nintendo Switch for $265. It includes a 6.2-inch touchscreen LCD display. 

What sets the Switch apart is that it offers three game play modes — TV, tabletop and handheld. It comes with one detachable Joy-Con controller. People of all ages love the Switch because it’s home to some of the most iconic games in video game history — many featuring stars like Mario, Luigi, Link, Princess Zelda, Donkey Kong, all of the Pokemon, and countless others. 

The Switch also offers the largest library of family-friendly games, as well as a vast assortment of popular titles that’ll keep teens and adults challenged for hours on end. This version of the Switch that’s on sale is the all-gray edition.


Keurig K-Mini single serve K-Cup pod coffee maker: $60 (40% off)

Keurig K-Mini Single Serve K-Cup Pod Coffee Maker

Amazon


Enjoy your daily caffeine fix with this bestselling and easy to use Keurig K-Cup coffee maker. Choose between hundreds of K-Cup coffee, tea, hot cocoa and other drink varieties. This version of the coffee maker can brew up individual 6-ounce or 12-ounce servings. 

Best of all, it’s just five inches wide, so it takes up minimal kitchen counter space. The coffee maker’s removable drip tray accommodates travel mugs up to 7.0 inches tall and holds a full accidental brew for easy cleanup. Plus, the auto off feature turns off your coffee maker 90 seconds after your last brew, which helps to save energy.

At the moment, Amazon is selling this popular Keurig coffee maker for a whopping 40% off, so you’ll pay just $60 (instead of its usual $100 price). Amazon sells more than 10,000 of this coffee maker model per month. Based on more than 100,000 user reviews on Amazon, it’s earned an impressive 4.5-star rating out of five.


What is Amazon Prime Big Deal Days?

Amazon Prime Big Deal Days are mega-event sales during which Amazon slashes prices on tens of thousands of popular items. The sale lasts for just two days. Inventory on many products that go on sale is limited, so if you want to get the best deals, shop early to snag the items you want at a deep discount. 


When is Amazon Prime Big Deal Days?

The next Amazon Prime Day Big Deals sale takes place on October 8 through October 9, but Amazon has already begun offering some amazing deals on popular products that you can take advantage of today.


Do you need to be a Amazon Prime member to shop the October Prime Day sale?

During the upcoming Amazon Prime Big Deal Days sale, many sales will be available to everyone. However, a large number of deep discounts on popular products will only be available to Amazon Prime members. So, if you haven’t joined Amazon Prime yet, what are you waiting for? 

For just $14.99 per month or $139 per year, you get unlimited, free, two-day (or less) shipping on virtually everything you purchase from Amazon. You also get free access to Amazon Prime Video, Amazon Prime Music, the Prime Gaming service, the Prime Reading services, free GrubHub+, extra savings on prescription medications and much more.




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This week on “Sunday Morning” (September 22)

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The Emmy Award-winning “CBS News Sunday Morning” is broadcast on CBS Sundays beginning at 9:00 a.m. ET.  “Sunday Morning” also streams on the CBS News app beginning at 11:00 a.m. ET. (Download it here.) 


Hosted by Jane Pauley

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The Cadillac Escalade IQ electric vehicle on the test track at GM’s Milford Proving Ground in Milford, Mich. 

CBS News


COVER STORY:  GM’s CEO on electric vehicles: “This is one of the most exciting times in our industry”
Correspondent Kris Van Cleave talks with Mary Barra, General Motors’ second-longest-serving CEO, about the company’s expanding electric vehicle lineup. He also takes a “high-speed” tour of GM’s Milford Proving Ground in Michigan, which has been a hub for automotive innovation for a century, and gets behind the wheel of GM’s soon-to-be-released electric Cadillac Escalade IQ. 

For more info:

      
ALMANAC: September 22
“Sunday Morning” looks back at historical events on this date.

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© and TM E.C. Publications/Courtesy of DC


ARTS: How Mad Magazine’s humor created a revolution
Mad Magazine began in 1952 as a comic book that made fun of other comic books – and soon became an institution for mocking authority in all spheres of life, from TV, movies and advertising, to politicians and parents. Correspondent David Pogue visits a new museum exhibition celebrating the humor of Mad, as created by the artists and writers who called themselves “the usual gang of idiots.”

For more info:

  • Mad Magazine
  • Exhibition: “What, Me Worry? The Art and Humor of Mad Magazine,” at the Norman Rockwell Museum, Stockbridge, Mass. (though October 27) | Exhibition magazine
  • Cartoonist Steve Brodner
  • MAD and all related elements © and TM E.C. Publications. Courtesy of DC
  • Norman Rockwell images courtesy of Norman Rockwell Museum. © SEPS, Curtis Licensing and/or Norman Rockwell Family Agency
  • Norman Rockwell Museum video footage © Norman Rockwell Museum; all rights reserved. Used with permission.
  • Drone & aerial footage by Richard Sands & Terry Holland

        
THE NEW SEASON: Art
“Sunday Morning” previews upcoming museum exhibitions.

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Pearl Jam lead singer Eddie Vedder (with drummer Matt Cameron) performs “Even Flow” during the band’s tour in Missoula, Mont. 

CBS News


MUSIC: On the road with Pearl Jam
Since their debut nearly 35 years ago, Pearl Jam has been one of the world’s most popular and influential rock groups. They’ve produced 12 studio albums (including their latest, “Dark Matter”), while also fighting with their label, refusing to make videos, and suing Ticketmaster. In a rare interview, lead singer Eddie Vedder and bassist Jeff Ament talk with correspondent Anthony Mason about success, friendship, creativity, and giving back to their loyal fans.

PREVIEW: Pearl Jam’s Eddie Vedder on writing songs while surfing

You can stream Pearl Jam’s latest album, “Dark Matter,” by clicking on the embed below (Free Spotify registration required to hear the tracks in full):

For more info:

      
THE NEW SEASON: Music
“Sunday Morning” previews some of the most anticipated new releases.

Flames rise during an explosion in Toropets
Flames rise during an explosion in Toropets, Tver region, Russia, in this screen grab obtained from a social media video released on September 18, 2024. It was reported that Ukrainian drones struck a warehouse about 300 miles from the Ukraine border containing Iskander and Tochka-U tactical missile systems, guided aerial bombs, and artillery ammunition. 

SOCIAL MEDIA via Reuters


WORLD: The stakes behind Ukraine’s surprise attack inside Russian territory
Ukraine’s President Volodymyr Zelenskyy is gambling that his surprise attack into Russia can convince Vladimir Putin to negotiate an end to the 2½-year-old war which has produced an estimated one million casualties. But Putin’s forces continue to rely on the sheer weight of numbers to grind Ukraine down, and Zelenskyy must depend on America’s deeply divided politics for the aid which he needs to stave off Russian assaults on his front lines and air attacks against his cities. CBS News national security correspondent David Martin talks with former Joint Chiefs Chairman Mark Miley about the stakes. 

For more info:

      
PASSAGE: In Memoriam
“Sunday Morning” remembers some of the notable figures who left us this week.

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In Matera, Italy, you can stay in the luxury hotel Sextantio, built into one of the town’s many caves. 

CBS News


WORLD: Modern living in the ancient caves of Matera, Italy
In southern Italy’s Basilicata region, caves snake through the hillside town of Matera – the remains of neolithic villages that date back more than 6,000 years. Correspondent Seth Doane visits a town reborn as some of its cliffside caves have been re-envisioned as restaurants, bars and luxury hotels.

For more info:

     
THE NEW SEASON: TV
“Sunday Morning” previews some of the most anticipated new broadcast and streaming choices.

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Correspondent Tracy Smith with actress Demi Moore. 

CBS News


MOVIES: Demi Moore on resisting a toxic beauty culture
Demi Moore was a troubled member of the “Brat Pack,” who overcame esteem issues and became the highest-paid actress in Hollywood, starring in such films as “Indecent Proposal,” “Charlie’s Angels” and “Striptease.” Her latest, “The Substance,” is about an aging TV star who finds a sinister potion that can give her a younger, more perfect version of herself, but at a horrifying price. Moore, now 61, talks with correspondent Tracy Smith about how she had suffered to comply with the entertainment industry’s toxic expectations of beauty for female actresses; and how today she is trying to focus on what really brings her joy.

To watch a trailer for “The Substance” click on the video player below:


THE SUBSTANCE | Official Trailer | In Theaters September 20 by
MUBI on
YouTube

For more info:

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Cynthia Erivo and Ariana Grande in the film adaptation of the musical “Wicked.” 

Universal Pictures


THE NEW SEASON: Movies
“Sunday Morning” previews some of the most anticipated new releases.

       
THE NEW SEASON: Documentaries
Watch out for these upcoming non-fiction films.

       
HARTMAN: The Gift

       
THE NEW SEASON: Theater
“Sunday Morning” previews some of the most anticipated new shows, on Broadway and across the country.

       
NATURE: TBD


WEB EXCLUSIVE: 


From the archives: The SS United States by
CBS Sunday Morning on
YouTube

FROM THE ARCHIVES: The SS United States (YouTube Video)
On Friday, September 13, 2024, a federal judge agreed to mediation in a years-long rent dispute case involving the SS United States Conservancy, a group that has sought to preserve the fabled ocean liner. The ship may be destined to be sunk to become an artificial reef in Florida. Watch Mark Strassmann’s Feb. 17, 2013 “Sunday Morning” report about the glamorous history of the ship – longer than the Titanic, faster than any ocean liner, ever – and how it came to inhabit a berth in Philadelphia. 


The Emmy Award-winning “CBS News Sunday Morning” is broadcast on CBS Sundays beginning at 9:00 a.m. ET. Executive producer is Rand Morrison.

DVR Alert! Find out when “Sunday Morning” airs in your city 

“Sunday Morning” also streams on the CBS News app beginning at 11:00 a.m. ET. (Download it here.) 

Full episodes of “Sunday Morning” are now available to watch on demand on CBSNews.com, CBS.com and Paramount+, including via Apple TV, Android TV, Roku, Chromecast, Amazon FireTV/FireTV stick and Xbox. 

Follow us on TwitterFacebookInstagramYouTubeTikTok; and at cbssundaymorning.com.  

You can also download the free “Sunday Morning” audio podcast at iTunes and at Play.it. Now you’ll never miss the trumpet!






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Donald Trump and other insiders can now sell shares of DJT, just as stock hits new low

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Former President Donald Trump, the biggest shareholder in Trump Media & Technology Group, and other insiders at the Truth Social owner, can finally sell their stakes in the business — just as shares of the stock hit a new low. 

Until today, Trump and other insiders have been unable to sell their stakes, even as the shares enjoyed an initial surge after the company’s public offering in March, providing the company a valuation of more than $9.4 billion. 

That’s because of a so-called lock-up period during which time Trump and other insiders have been unable to sell. Such agreements are common with initial stock sales and are designed to keep executives from immediately selling, thereby flooding the market with available shares and causing a stock to tumble.

Despite its early stock market gains, Trump Media — which trades under the ticker DJT, the same letters as Trump’s initials — has had a largely bumpy reception from Wall Street. 

That path became even rockier on Thursday with DJT shares tumbling 92 cents, or 5.9%, to $14.70, representing a new low for the stock. The lock-up period for Trump and other insiders expired at the end of the trading day, or 4 p.m. Eastern time on September 19.

The slide, which comes even as the market rallied on optimism after the Federal Reserve’s jumbo rate cut, represents an 81% decline from its March high of $79.38.

The lock-up’s expiration now provides Trump and other insiders with a chance to cash out. In Trump’s case, his holdings are worth $1.7 billion — a sizable fortune, yet a far cry from its $6 billion value soon after the company went public.

That slump might not matter to Trump, however, as the former president recently vowed he has “absolutely no intention of selling” his almost 60% stake in the business. But other insiders might be tempted to sell now that the lock-up has ended, with those shareholders ranging from company executives to former “Apprentice” contestants who were earlier involved in the social media business.

Those insiders together own more than 20 million shares, according to the New York Times.

Trump Media & Technology Group didn’t immediately respond to a request for comment. 

“I’m going to buy more”

Trump Media & Technology Group has attracted thousands of small investors who bought shares as a way to express support for the former president. On Thursday, as the stock sank to a new low, some took to Truth Social to urge the stock upward and profess their faith that DJT shares will see better days. 

“I’m going to buy more,” one member of the DJT stock group on Truth Social wrote Thursday. “Prices are ridiculously low … even though I realize nothing is going to happen until Donald J. Trump is back in office.”

Shares of DJT have swung wildly based on news about Trump, as well as the perception of his standing in the presidential race against Vice President Kamala Harris. For instance, after Trump survived an assassination attempt in July, the stock soared 32% as investors recalculated his odds of winning in November. 

Since Harris entered the race on July 21, replacing President Joe Biden, Trump Media shares have shed 58% of their value.

That has prompted some analysts to compare DJT to a meme stock, or companies that trade on social media buzz instead of traditional financial measures such as revenue growth and profitability.

Trump, meanwhile, said that he didn’t create Trump Media or Truth Social for the money. 

“I did it because I really wanted to have a strong voice,” he said last week. “As long as my voice is on there, it’s going to always be good.” 



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Should you buy gold bars and coins as interest rates fall?

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Gold bars and coins could still be valuable for investors now, even as interest rates start to fall.

Jesus Ayala Photography/Getty Images


Interest rates are falling and could fall again in the months to come.

That was the big economic news this week after the Federal Reserve issued its first cut to the federal funds rate in more than four years. Borrowers saddled with higher rates on everything from personal loans to mortgages can potentially see some economic relief now. But what should investors do in this changing rate climate? 

In recent years the clear answer has been to invest in alternative assets like gold

That made sense due to the precious metal’s ability to hedge against inflation and diversify portfolios. As such, gold investing hit an 11-year high last September. But is this still the right move now as interest rates fall, particularly for those leaning toward buying gold bars and coins? Below, we’ll break down why it could still be a smart move even in today’s changing rate climate.

Explore your top options and get started with gold investing today.

Should you buy gold bars and coins as interest rates fall?

In short, gold bars and coins are a good investment in most markets, even in the current cooling rate climate. Here’s why they’re still worth buying now:

A rising price

It’s always smart to get invested in a growing asset before it becomes out of reach. And right now is the time to do so with gold. The price of gold has broken numerous price records so far in 2024, surging past the original $2,063.73 per ounce it started at in January to close to $2,600 per ounce now. And many experts are predicting a rise past $3,000 per ounce soon. With the price of the precious metal largely unaffected in the 24 hours after the first rate cut of 2024 was issued, it makes sense to buy in now before the price becomes prohibitive.

You may be able to get a discount if you buy gold in bulk now.

A tangible asset

Gold bars and coins are unlike most other investments in that they’re tangible and can be viewed, held, stored and inspected by investors. This is a distinct advantage in today’s climate as stocks, bonds and real estate all react in different ways to cooling rates. Gold bars and coins, however, will be easy to store and easy to sell (or buy more of). While those other assets come with their complexities, gold bars and coins offer investors simplicity at a time when it’s arguably most needed.

Portfolio diversification

It’s too early to determine with any specificity what this week’s rate cuts will do to your other investments – or what additional cuts could do in the months to come. In times like these, portfolio diversification becomes particularly important. Gold bars and coins can help as they tend to maintain their value and even rise as economic uncertainty grows. Combined with today’s geopolitical tensions, a U.S. presidential election at home and unforeseen consequences of this week’s rate cuts, it makes sense to diversify your portfolio now. Just be sure that if you’re doing it with gold to not surpass the recommend 10% threshold

The bottom line

While gold investing has been a smart choice for many in the inflationary years of 2022 to 2024, the economy hasn’t changed so dramatically that it’s not still worth investing in today, particularly via gold bars and coins. By choosing this gold type now investors could position themselves to profit from quick price growth ahead and they’ll do it with a tangible asset that they have easy access to. And by investing in this type of metal today, they’ll diversify their porftolio ahead of what could be a series of cuts and market adjustments to come.

Have more questions? Learn more about investing in gold here now.



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