If you’ve paid any attention to the precious metals market recently, you’re likely aware that gold has been on an impressive upward trajectory since the start of the year. On January 1, gold was trading at $2,063.73 per ounce. Fast forward to today (October 25, 2024), and the price of gold is sitting at $2,734.46 per ounce. This represents an increase of $670.73 per ounce, amounting to a growth rate of approximately 33% in a little over 10 months. This significant growth has captured the attention of investors and market analysts worldwide, as gold’s performance defies predictions and underscores its historic role as a stable store of value.

The recent rally becomes even more noteworthy when compared to gold’s prior record highs. Just this August, the price reached $2,525 per ounce — a milestone that marked a new peak at the time. However, gold’s price was far from plateauing at that point. The price of gold continued to surge, eventually surpassing that mark by over $200 per ounce. This upward movement has established the past year as a standout year for gold, drawing investors who may have initially seen these peaks as ceiling prices, but who now view gold’s price potential as far more expansive than anticipated.

But while there’s no question that gold has offered some of the biggest returns over the past year, many investors are questioning what, precisely, is driving this sustained surge. So why is the price of gold so high right now? That’s what we’ll break down below.

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Why is the price of gold so high right now?

Here are a few of the factors that have been pushing gold’s price to new heights over the last year.

Central banks are buying in

A primary force behind gold’s recent bull run is the purchasing activity of central banks worldwide. Central banks, particularly those in emerging economies, are increasing their gold reserves as a hedge against economic uncertainty and to diversify their holdings away from traditional fiat currencies. This sustained buying pressure from such powerful market participants has created a strong foundation for price appreciation and signals a broader shift in institutional attitudes toward gold as a strategic asset.

Investors are capitalizing on short-term gains

In addition to central banks, individual investors have been flocking to gold, seeing an opportunity for both short-term and long-term gains. With gold prices rising so quickly, gold has become an attractive asset for speculative trading as well as a safer, longer-term investment. So, some investors are now seeking quick returns by betting on the momentum of gold’s climb to earn rapid profits, while others continue to rely on gold’s stability. 

The rush of buying and trading activity creates a feedback loop, further driving demand and prices up. This blend of trading activity has been a core factor in the consistent upward price movement over the past year, illustrating gold’s dual role as both a stable store of value and a source of near-term market excitement.

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More investors are diversifying

Ongoing geopolitical tensions, including election year uncertainties, are also playing into gold’s price surge. Elections can influence market sentiment by adding uncertainty, often triggering interest in safe-haven assets like gold. Additionally, global economic slowdowns and international conflicts, such as those involving energy trade disputes, have introduced more volatility in the global market, leading investors to seek refuge in gold. 

With each spike in uncertainty, gold’s appeal as a safe, non-correlated asset increases, attracting investors looking to hedge against potential market downturns. For many, gold remains a reliable safeguard, reinforcing its role as a cornerstone in diversified portfolios, especially during periods of unpredictability.

The limited supply also plays a role

The limited supply of gold has also contributed to its recent price surge. Gold is a finite resource, after all, and mining new gold is both costly and time-intensive. As demand grows from both investors and industrial sectors, the pressure on gold’s limited supply intensifies, elevating its value. 

Technological advancements in sectors like electronics and green energy have also increased gold’s utility. Gold is used in electronic components, medical devices and emerging green technologies, creating steady industrial demand. This expanding industrial application is a lesser-known but increasingly important factor, reinforcing gold’s value beyond traditional uses.

The bottom line

The remarkable ascent of gold prices in 2024 can be attributed to a perfect storm of global economic and political factors. Central banks’ substantial purchases, investors’ pursuit of both security and short-term gains, geopolitical uncertainties and the finite nature of gold itself have converged to create a robust and sustained rally.

Looking ahead, many analysts believe that gold’s trajectory may continue upward, especially if central banks and industrial sectors sustain their interest and if global uncertainties persist. While the current price surge may eventually stabilize, investors and analysts alike are continuing to keep a close eye on this precious metal right now, as gold continues to set new records and play a vital role in today’s dynamic economic landscape.