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Donald Trump’s Truth Social has lost $23 million this year. Its accountants warn it may not survive.

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When Truth Social launched in 2022, backers of the social network described it a conservative-friendly alternative to Big Tech platforms that would attract advertisers eager to court former President Donald’s Trump’s millions of followers. But a new regulatory filing reveals that Truth Social’s owner, Trump Media & Technology Group, has booked only $2.3 million in sales through June this year, while losing 10 times that amount. 

The disclosure also contains a warning from Trump Media & Technology Group’s accountants, who said they have “substantial doubt about the company’s ability to continue as a going concern.”

The financial details about Trump Media & Technology Group were made public in a Monday filing from Digital World Acquisition Corp. (DWAC), a so-called special-purpose acquisition company, or SPAC, formed to merge with Trump’s business. SPACs allow a company to sell shares to the public more quickly than in a traditional initial public offering, which requires more regulatory steps.

The filing marks “a crucial milestone in our journey towards the potential merger with TMTG,” DWAC CEO Eric Swider said in a statement on Monday.

The cautionary language by Trump Media’s accountants is known as a “going concern” warning, which indicates that an accounting firm believes a company may not have sufficient cash on hand to pay its debts and could default within the next year, according to S&P Global. 

To be sure, the warning reflects only snapshot in time, and it’s possible Trump Media’s pending deal with DWAC could provide the funding that the merged company needs to make good on its obligations and help drive growth. 

Trump, who is chairman of Trump Media and owns a stake in the business, has agreed to post on Truth Social prior to any other competing social media service, the filing noted.

Trump Media didn’t immediately return a request for comment.

Burning through cash

The financial picture that emerges from filing depicts a company that’s facing mounting losses in the face of growing, yet meager, sales. Trump Media reported revenue of $2.3 million for the first six months of 2023, compared with no revenue in the year-earlier period, the filing noted.

With its losses mounting, Trump Media is also burning through cash, ending June with $2.4 million in cash, down from $19 million a year earlier, according to filing. The company reported an operating loss of $23.3 million in 2022, although it recorded a $50.5 million net profit after a change in value tied to its convertible notes.

Trump Media is negotiating its debts with lenders, and the filing includes a warning that its own management has concerns about its ability to pay for the company’s liabilities and to meet its obligations to lenders.

“During the 12 months following the signing of these financial statements, management has substantial doubt that the company will have sufficient funds to meet its liabilities as they fall due, including liabilities related to promissory notes previously issued by the company,” the filing states.



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Tropical Storm Milton forms in Gulf; forecast to strengthen into hurricane headed toward Florida

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Helene hits Florida, moves over Georgia


Helene is third tropical system in a year to hit Florida’s northeastern Gulf Coast

03:01

Tropical Storm Milton has formed in the Gulf of Mexico and is forecast to strengthen into a hurricane headed toward Florida with possible impacts to its western coast, the National Hurricane Center said on Saturday. Maximum sustained winds are expected to be at 40 mph with higher gusts and Milton is currently moving north-northeast, NHC said in an advisory. 

Milton is forecast to undergo a period of rapid intensification before it makes landfall as a Category 2 hurricane across Florida’s west coast, CBS News Miami reported.  

The forecast comes a little more than a week after Hurricane Helene made landfall in Florida and across the Southeast, killing more than 200 people and causing immense destruction. President Biden on Thursday took an aerial tour of Florida’s Big Bend where Helene struck as a Category 4 storm. Hundreds of people are still missing and Mr. Biden said the work to rebuild will cost “billions of dollars” as communities suffer still without power, running water and passable roads.

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Tropical Storm Milton forms in the Gulf headed toward Florida, forecasters say.

NOAA


Milton is forecast to move across the southwestern Gulf of Mexico through Sunday night then across the south-central Gulf on Monday and Tuesday before reaching Florida’s west coast by the middle of the week, NHC said. Heavy rain is possible in the region starting Sunday into Monday, CBS Miami reported, and more rain and heavy winds will most likely arrive on Wednesday. Hurricane and storm surge watches will most likely be required for portions of Florida starting Sunday, the National Hurricane Center said.

Along with the heavy rainfall, the hurricane center said to expect risks of flooding.  

Residents in the area should ensure they have a hurricane plan in place, the National Hurricane Center said, follow the advice of local officials and check back for forecast updates.



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10/5: Saturday Morning – CBS News

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10/5: Saturday Morning – CBS News


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Trump to hold second rally at site of attempted assassination; Distillery creates new traditions for Scotland’s national drink.

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Barbie announces first “Diwali doll” ahead of festival of lights

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A new Barbie has joined Mattel’s lineup of inclusive dolls. The first “Diwali doll” was announced by the toymaker on Friday, a few weeks shy of the Hindu holiday of Diwali, also known as the festival of lights. 

The festival, which lasts for five days, is marked on Western calendars to begin on Nov. 1, but some celebrations start on Oct. 31.

The doll, created in collaboration with fashion designer Anita Dongre, features traditional elements including the lehenga skirt, floral print and golden shoes, according to Mattel’s website. The doll is available at major retailers for $40.

“The look is infused with beauty and symbolism to rejoice in victory of light over darkness with contemporary silhouettes,” the description reads for the Diwali doll.

Lalit Agarwal, country manager for Mattel India, said in a news release that through the Diwali doll, the brand is hoping to showcase “India’s vibrant cultural heritage on a global stage while continuing to celebrate the power and beauty of diversity.” 

Earlier this year, Mattel announced the first-ever blind Barbie doll and a Black Barbie with Down syndrome. 

In addition, to celebrate International Women’s Day on March 8 and Barbie’s 65th birthday on March 9, the doll brand announced it was adding new dolls to its Role Models collection, based on real-life singers and actresses from around the world. They’re not for sale – a one-of-a-kind doll was made for each of the honored women.

The dolls are meant to introduce “girls to remarkable women’s stories to show them you can be anything,” according to Mattel



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