The popularity surrounding gold investing surged in 2023, hitting an 11-year high in September. And the price of the metal has continued to skyrocket so far in 2024, growing by nearly 30% since January with no clear end point in sight. Gold was priced at $2,063.73 at the start of the year but is now closing in on $2,800 for that same amount, with some experts predicting a $3,000 price point in the months to come.

Against this backdrop, then, those who have yet to invest in the gold may be considering taking action now. And while there are some strategic ways to approach gold (and some important mistakes to avoid), getting invested in gold is relatively simple. This is particularly true now that new avenues to invest in the precious metal have recently been opened. Below, we’ll break down three easy ways to invest in gold this November.

Start exploring your best gold options online today.

3 easy ways to invest in gold this November

Ready to get started with gold? Here are three relatively simple ways to do so heading into November:

Open a gold IRA with a precious metals company

A gold IRA is a smart way to prepare for retirement and it’s never too early to open one. Instead of traditional stocks and bonds, this unique IRA type holds precious metals like gold, silver and others. You can easily open one with a top gold IRA company online now or over the telephone today. Just be sure to avoid some specific red flags to ensure that the gold IRA company you work with is reputable and trustworthy.

Get started with a gold IRA here.

Buy gold bars from Costco

When Costco started selling gold bars in 2023, they quickly sold out. They restocked, but the gold bars have quickly been selling out this year, too, underlining the strong demand for the precious metal. But if you’re already a Costco member and enjoy shopping with the big retailer, it may make sense to add a gold bar or two to your shopping cart this November, and you can do so from the comfort of your own home by buying gold via their website. Walmart is also selling gold bars, just in case you prefer to invest there instead.

Open gold stocks with a financial advisor

Gold stocks, which essentially act as shares of gold mining companies, require a more advanced knowledge of the precious metal industry. But if you work with an experienced financial advisor, they can help you determine an appropriate investing strategy and can set you up with an appropriate partner to invest with, like a precious metals company. Just understand that gold stocks are influenced by more than just today’s rising price. They can also be affected by supply, demand, costs of production and the overall performance of the individual company. So be sure to seek professional assistance when investing in this specific type. 

The bottom line

If you’re looking for an easy way to invest in gold this November, these three options can help. Just remember that gold isn’t exactly like other asset classes, so don’t be tempted to overinvest now, either, despite the rising price. Historically, gold is best limited to 10% of your overall portfolio to avoid suffocating the potential benefits of other assets like stocks and bonds. But if you follow this approach and consider one of the above ways to invest, you should have a relatively easy time buying into gold this November.

Learn more about your gold options here.

At first glance, an initiative called “Progress 2028” appears to be a progressive version of “Project 2025,” the conservative blueprint spearheaded by the Heritage Foundation that includes policy proposals for the next president. 

However, Progress 2028 is not linked to Vice President Kamala Harris or any progressive group, according to an analysis by CBS News; rather, it is a campaign funded by conservatives with the goal of linking Harris to policy ideas she has not supported in her presidential campaign.

According to Virginia State Corporation Commission records shared by OpenSecrets, a conservative nonprofit called Building America’s Future registered Progress 2028 on Sept. 23. The website progress2028.com was then registered three days later. 

Building America’s Future has received millions from conservative supporters, including billionaire Elon Musk, according to The Wall Street Journal, and has promoted Trump campaign material while running ads critical of the Biden administration.

What does Progress 2028 claim?

The website makes a number of false claims about Harris’ positions. It says she would prioritize a nationwide gun buyback program and is committed to banning fracking, which she says she will not do. Its Facebook ads also incorrectly state she “WILL FIGHT TO EXPAND MEDICARE FOR UNDOCUMENTED IMMIGRANTS” as well as give them drivers licenses and housing subsidies.

These claims do not reflect Harris’ policy positions or campaign platform. In fact, undocumented immigrants remain ineligible for Social Security benefits and Medicare, according to the Social Security Administration, and there is no evidence Harris is attempting to change these policies.

During the Democratic primaries in 2019, Harris previously expressed support for banning fracking and buyback programs for assault weapons alone, but during her 2024 presidential run she said she no longer supports either proposal and would not ban fracking.

A Harris-Walz campaign spokesman told CBS News that Progress 2028 is a “lie to deceive voters.”

The group behind Progress 2028 spent more than $265,000 on such ads in the week between Oct. 15 and Oct. 21, according to Facebook’s Ad Library. 

Progress 2028 launched new ads as recently as Saturday, Oct. 26. 

Progress 2028’s Facebook ads have received millions of impressions, though their own social media accounts have had limited engagement so far. A Facebook page for Progress 2028 has less than 100 followers.

“This type of political advertising isn’t new and has been found across the media landscape for decades,” said Meta spokesperson Ryan Daniels in a statement. Meta also noted it requires a disclaimer for political ads and will block new political ads during the final week of the campaign, a practice they introduced in 2020.

Project 2025 remains a talking point of campaign

Democrats, including President Biden and Vice President Harris, have repeatedly claimed that former President Donald Trump is involved in or will follow Project 2025. 

Trump has not adopted the blueprint as his campaign platform and has attempted to distance himself from it. However, dozens of former Trump administration officials contributed to Project 2025, and CBS News identified at least 270 proposals out of 700 in their published blueprint that match Trump’s past policies and current campaign promises. 

A number of polls in recent months suggest that a majority of Americans view Project 2025 unfavorably.

CBS News has reached out to Progress 2028 for comment.

The price of gold has been on a record run so far in 2024. After starting in January priced at $2,063.73 per ounce, the price of the precious metal has soared in the months following, now sitting at $2,734.46 per ounce — an approximate 33% rise. There are no indications that the price will be falling anytime soon, either, which is encouraging many prospective investors to act aggressively now while gold is still somewhat affordable.

Gold has multiple benefits for investors, even with the price elevated. To take advantage, though, you’ll need to be strategic in your approach. Whether you’re a beginner investor just getting started with precious metals now or a seasoned investor considering an additional portfolio diversification layer, there are some timely mistakes to avoid heading into November. Below, we’ll detail four of them.

Start exploring your best gold investing options here.

4 big gold investing mistakes to avoid this November

If you want to benefit from all of the features that gold investing offers then it’s critical to avoid making these four mistakes this November:

Waiting for the price to fall

With a few minor exceptions, gold has been on a one-way trajectory all year: upward. So waiting for the price to fall in any advantageous way to invest would be a strategic blunder right now. Not only is gold unlikely to fall, thus making waiting detrimental, but it’s actually likely to rise again as most of the factors that drive the price of gold are prevalent right now. So don’t wait for the price of gold to fall and get priced out. Act now and buy in while you still can.

Get started with gold now.

Thinking you need to buy a larger size

A price point of nearly $3,000 an ounce can be discouraging for investors. But thinking you need to buy a larger size of gold to add to your portfolio is a mistake. You can invest in smaller, fractional gold, too. This will allow you to add that same reliable gold protection to your portfolio without having to pay today’s elevated price to secure it, so don’t get overly focused on the price you see rising each day. You can pay less for a smaller amount of the metal.

Getting invested in the wrong type

A rising asset price may encourage you to act quickly, but getting invested in the wrong gold type could easily offset any expected gains and may actually put you in a worse investing position than if you had done nothing. With gold investments ranging from gold IRAs to gold bars and coins to gold stocks and futures for more experienced investors, you must explore all prospective types carefully before acting to ensure that you’ve chosen the right one for your portfolio.

Not paying attention to market conditions

Multiple factors drive the price of gold, including inflation, interest rates, geopolitical tensions and more. As a prospective gold investor, not paying attention to these market conditions is a major mistake. You should carefully consider these factors before investing, but it’s also important to monitor them after, too, to ensure that your gold portion of your portfolio is performing as intended. 

Gold is a long-term investment, sure, but investing in it in today’s economic climate arguably requires more monitoring then the “set it and forget it” approach some may have taken in the past. And with new unemployment and inflation data, and another Fed meeting all set for the first half of November, there are bound to be market conditions worth monitoring closely.

Learn more about investing in gold in today’s economy here.

The bottom line

It can be tempting to rush into a gold investment now with the price surging. However, like all investments, it’s important to take a nuanced and strategic approach before acting. By avoiding the above mistakes now, gold investors can position themselves both for greater financial success this November and for the months and possibly years that follow.