Los Angeles — A flash mob of at least 17 masked thieves who pushed past holiday shoppers to rob a Nike store Sunday night near Los Angeles is exactly the kind of crime cities across the country are trying to crack down on this holiday season.

After a series of thefts scared away shoppers and shut down stores, San Francisco launched the Safe Shopper Initiative that involves beefing up police patrols to ease jitters.

The same goes for Dolphin Mall in Sweetwater, Florida, a suburb of Miami, where K-9s and extra officers will be more visible.

“You’re going to be probably the safest you could be anywhere, any place in the world,” Sweetwater’s mayor, Jose “Pepe” Diaz, said. 

This comes as a new annual Gallup poll on personal safety shows more Americans fear becoming victims of a crime, with 40% of respondents to the poll saying they were afraid to walk alone at night within a mile of their home, the highest such number in the poll since 1993. Fifty percent of respondents feared getting their car stolen, and 17% said they avoid going to the mall.

On Monday, CBS News accompanied authorities as they carried out a raid in L.A., arresting suspected robbers accused of being involved in an organized shoplifting ring that targeted drug stores like CVS and Walgreens throughout California.

Even in posh Beverly Hills, officials said they are determined to keep shoppers safe. Police drones are now in the air 14-hours a day after a brazen daylight attack on a jewelry store in March of 2022 in which the suspects used crowbars and axes. Beverly Hills police officers are also monitoring 2,500 security cameras in the city.

“We’ve created this real-time watch center where all of the city cameras can be watched in a single place,” Beverly Hills Mayor Dr. Julian Gold told CBS News, adding that he believes the drones and security cameras have led to a decrease in crime, while helping shoppers and residents feel safer.

“If we don’t do something soon, our stores are going to be out of business,” said Aaron Jones, president and CEO of International Protective Service, which provides armed guards to commercial businesses nationwide. He says the number of requests for security guards has tripled since 2020.

“They realize that they have to do something to protect people,” Jones said.

In addition to extra security, some retailers are experimenting with new store layouts to help reduce blind spots and deter shoplifters. It’s estimated U.S. retailers lost a record $112 billion dollars in stolen merchandise in 2022, according to a survey from the National Retail Federation.