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DoorDash’s Super Bowl ad is a sweepstakes giving away everything advertised during the game — from a BMW to mayo
DoorDash’s Super Bowl ad is making a singularly large play this year, with its 30-second spot dangling a sweepstakes that offers one viewer the chance to win everything — yes, everything, from a 30-pound tub of mayonnaise to a BMW vehicle — that is advertised during the championship game.
That’s no small order, given that the Super Bowl is advertising’s biggest annual event, with about 60 to 70 advertisers vying to impress a television audience of more than 100 million viewers. Advertisers this year are paying $7 million for 30 seconds of air time during the championship game, according to trade publication Advertising Age.
DoorDash’s sweepstakes approach is striking because the delivery service is parlaying off of other marketers’ messages, promising viewers that they could have a chance to win everything that’s advertised during the February 11 game, which will feature the defending champion Kansas City Chiefs taking on the San Francisco 49ers. So far, the advertiser list includes companies such as BMW, Doritos, Dove, Kia, M&M, Popeyes and Volkswagen.
A teaser for the sweepstakes says that entrants have the chance to win “all the snacks” and “every automobile” advertised during the game, among other products.
The sweepstakes also has a marketing message, given that the promotion ties into DoorDash’s service of delivering products to customers’ doors.
“We believe there’s no better way to showcase what’s possible with DoorDash than literally delivering all the Big Game ads to one lucky winner,” said Kofi Amoo-Gottfried, chief marketing officer of DoorDash, in a statement.
The estimated value of the products and services is $480,000, according to DoorDash.
Super Bowl LVIII will be broadcast live from Allegiant Stadium in Las Vegas, Nevada, on CBS — the parent company of CBS News, and on Nickelodeon and streaming on Paramount+.
When does the DoorDash sweepstakes begin?
The sweepstakes begins on February 11 after the Super Bowl kicks off, which should be around 3:30 p.m. PST/6:30 p.m. EST, and will end the same day at 11:59 p.m. PST, according to DoorDash.
Are Dashers eligible to enter?
The contest is open to U.S. legal residents of the 50 U.S. states or Washington, D.C. who are at least 21 years old and who aren’t employees of DoorDash.
However, DoorDash’s delivery workers, or Dashers, are eligible to participate in the sweepstakes, the company said.
How do you enter the sweepstakes?
DoorDash says you’ll have to watch the Super Bowl on February 11 and keep an eye out for its ad, which will include “a lengthy promotional code” that entrants will have to enter correctly at the sweepstakes website.
After hitting enter, the entrant will be asked to provide their name, email and phone number, which counts as one entry. Each viewer is only allowed one entry. If you enter the promo code incorrectly, you may get another chance to correct the code, the rules say.
If no one enters the promo code correctly, DoorDash will hold a “second chance drawing,” it said.
What are the odds of winning?
Right now, there are no odds because it will depend on how many correct entries DoorDash receives on February 11.
When will the winner get the prize?
DoorDash said the sweepstakes administrator will randomly pick an entry on Monday, February 12, with the winner being notified on that same afternoon.
What will the winner receive?
The list is still growing, but DoorDash estimates the value of the items at $480,000.
It won’t be able to provide some products that will be advertised, such as alcohol, prescription drugs, insurance products and gambling, but plans to provide stand-in products instead. For instance, instead of providing Coors Light beer, it will give the winner a cornhole game.
The winnings could include up to 6 vehicles that could be advertised in the game. Currently, there are at least four automobile makers who are known to have Super Bowl spots, including:
- BWW, with its 2024 BMW i5 All-Electric
- Kia, with its all-electric EV9
- Toyota, with the 2024 Toyota Tacoma
- Volkswagen (model not yet known)
Additionally, DoorDash said the prize will include:
- 1,000 Popeyes chicken wings
- 24 Dove beauty bars
- 20 packages of family-sized Oreos
- 720 Reese’s peanut butter cups
- A Kawasaki off-road vehicle
- 80 Drumstick dessert cones
- A 30-pound bucket of mayo
- 25 cans of Pringles
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CBS News
Kamala Harris will speak with “60 Minutes” tomorrow. Here’s what to know for the interview.
Voters will get the chance to hear from Vice President Kamala Harris on Monday as she presents her case for why she should be president in a “60 Minutes” election special.
For decades, “60 Minutes” has featured both Republican and Democratic nominees for presidents, but this year, former President Donald Trump backed out after previously indicating he would be on the show. Correspondent Scott Pelley, who’d been set to interview Trump, will instead travel to Arizona’s Maricopa County, home to more than 60% of Arizona’s voters and a critical battleground in a key swing state.
One thing is certain about the election; with the U.S. deeply involved in both the wars in Ukraine and the Middle East, whoever wins on Nov. 5 will become a wartime president.
What Harris will discuss
Israel’s war started one year ago after Hamas launched a surprise terror attack and correspondent Bill Whitaker will discuss the ongoing war with Harris.
Harris will also discuss the economy, immigration, her record as vice president and the differences between herself and Trump.
Democratic vice presidential candidate Gov. Tim Walz will also appear.
Whitaker joined the Democratic ticket on the campaign trail this week to gain insight into their platform’s priorities and values, and what the candidates believe voters should know.
Why Trump pulled out of the “60 Minutes” interview
Leading up to the candidate hour, Trump, through campaign spokespeople, was the first candidate to accept the “60 Minutes” request to be interviewed for the special, according to CBS News. It had been agreed that both candidates would receive equal time during the broadcast.
Trump last sat down with 60 Minutes in 2020. He walked out during the interview with Lesley Stahl. Trump referenced the incident on Tuesday night at a Milwaukee press conference when asked about his decision not to participate in the Oct. 7 “60 Minutes” election special.
“Well, right now, I went to – they came to me and would like me to do an interview, but first I want to get an apology, because the last time I did an interview with them, if you remember, they challenged me on the computer,” Trump said. “They said the ‘laptop from hell’ was from Russia, and I said it wasn’t from Russia. It was from Hunter, and I never got an apology, so I’m sort of waiting. I’d love to do ’60 Minutes.’ I do everything.”
The Republican nominee for president emphasized that he felt he was owed an apology from “60 Minutes.”
“Let’s see if they do it. I wouldn’t mind doing 60,” Trump continued. “I’ve done ’60 Minutes’ a lot.”
In a statement on Tuesday, Trump campaign communications director Steven Cheung said that Trump’s team had not agreed to an interview.
“Fake News,” Cheung said in a post on X. “60 Minutes begged for an interview, even after they were caught lying about Hunter Biden’s laptop back in 2020. There were initial discussions, but nothing was ever scheduled or locked in. They also insisted on doing live fact checking, which is unprecedented.”
Previous Trump, Harris appearances on 60 Minutes
Trump previously sat down with “60 Minutes'” Mike Wallace in 1985, Pelley in 2015 and Lesley Stahl twice in 2016, first in July of that year and then again in November of 2016. He also spoke with Stahl again in 2018 and 2020.
Harris previously sat down with Whitaker last year. She also was interviewed by Norah O’Donnell, “CBS Evening News” anchor and “60 Minutes” contributing correspondent, in 2020.
How to watch the “60 Minutes” election special
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