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Tiger Woods’ Sunday attire now an apparel line, Sun Day Red

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Los Angeles — Tiger Woods’ Sunday red is no longer just a shirt. It’s a brand.

Woods is starting a new year with a new look, announcing Monday evening an extended partnership with TaylorMade Golf to launch a lifestyle brand that will be called Sun Day Red.

Tiger's New Look Golf
Tiger Woods speaks at a news conference ahead of the Genesis Open golf tournament, on Feb. 12, 2024, in the Pacific Palisades area of Los Angeles, sporting the logo of his new Sun Day Red brand.

Eric Thayer / AP


The change followed Woods and Nike ending a 27-year relationship, which dated to when Woods turned pro in August 1996 with his “Hello, World” campaign.

Nike ended its equipment business (golf clubs and golf balls) in 2016. Woods previously had a deal with TaylorMade for clubs and with Bridgestone for the golf ball. Now he’s all in with TaylorMade on an apparel and footwear line.

“It’s the right time in my life,” the 48-year-old Woods said when he came on stage at a high-end restaurant off Sunset Boulevard for what was more an event than a press conference. “It’s transitional. I’m no longer a kid anymore.”

He wore a cashmere hoodie and black shoes, minus the swoosh.

The company said the creation of Sun Day Red incorporates Woods’ 15 major championships into the logo of a tiger stretched across the three words. Woods said he would update the logo if he were to win another major tournament.

The logo came from the “Rule of Three” – using three words for greater impact. Woods is fond of saying his goals in golf were to “Work hard, think hard, play hard.”

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a news release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”

Woods has worn some variation of red on Sunday his entire career because his Thai-born mother, Kultida, told him it was his power color.

TaylorMade Golf plans to launch online in the United States and Canada its first apparel line for men on May 1, between the Masters and the PGA Championship. The website went live as Woods and TaylorMade CEO David Abeles spoke. The hope is to expand to key markets, along with eventually adding footwear, women’s and kids’ lines.

Shadow boxes revealed various apparel, along with golf shoes, golf gloves and the tiger logo on the front of the cap, which for a quarter-century featured a Nike swoosh or a “TW.”

Sun Day Red is a standalone brand that will have its own designers, staff and headquarters. Woods and TaylorMade have added leaders from fashion and culture to run the brand. Brad Blankinship, who previously led lines such as Quiksilver and RVCA, has been appointed president of Sun Day Red.

The announcement came three days before Woods makes his 2024 debut in the Genesis Invitational at Riviera, a signature event on the PGA Tour for which he is the tournament host.

Woods and Nike ended 27 years together at the end of last year. He wore the swoosh on his shirt for the final time at the PNC Championship that he played with his son, Charlie, who was wearing clothes from a different apparel company.

All signs pointed to an expanded deal with TaylorMade, which filed four trademark applications with the U.S. Patent and Trademark Office for “Sunday Red” or “SDR.”

Woods has been teasing the announcement on social media recently. He posted a closeup of his face a week ago Monday that said, “The vision remains the same.” On Friday, he posted a darkened picture of him wearing a red shirt that said, “A new day rises.”

Key to his fabled red shirt on Sunday is getting to the final round, and his chances are more limited than ever because of his multiple injuries.

Woods played all four rounds at Riviera last year. He made the cut in the 2023 Masters, only to withdraw before finishing the rain-delayed third round on Sunday morning. He had surgery to fuse his ankle after the Masters and didn’t return until December for his Hero World Challenge in the Bahamas against a 20-man field.

As a signature event, the Genesis Invitational carries a $20 million purse, with $4 million to the winner. Because it’s a player-hosted tournament, there will be a 36-hole cut to the top 50 and ties, and any player within 10 shots of the lead.

Woods was optimistic in the Bahamas last year, setting a goal of playing once a month through the major season season. That new season starts at Riviera.



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Floods, landslides struck parts of Bosnia as residents slept, leaving at least 16 dead and several missing

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A severe rainstorm struck Bosnia overnight Friday, killing at least 16 people in floods and landslides in several towns and villages in central and southern parts of the country, with surging waters rushing into people’s homes as they were sleeping.

Rescue services in the south said several people were missing and called on volunteers and the army to assist as roads were closed and houses left without electricity.

Josip Kalem, a resident of Fojnica, one of the towns hit by the floods, said his dog’s barking woke him up at around 4 a.m. When he came out on the terrace, he saw the water rising rapidly.

“I came down, woke up my wife, and we looked around, we could not get out of the house. We saw more and more water coming in,” he said. “All of a sudden, the water was flooding the garage, basement, my car — everything. The water swept it all away, including my dog. Flood took it downstream.”

Andja Milesic, another resident of Fojnica, also said she was caught by surprise in the middle of the night.

“When I woke up, my bedroom floor was already soaked. I walked into the hallway — water was everywhere — the living room, everywhere,” she said. “It was horrible.”

APTOPIX Bosnia Flooding
A car is submerged in flood waters outside an apartment building in the village of Kiseljak, northern Bosnia, Friday, Oct. 4, 2024.

Armin Durgut / AP


Darko Juka, a spokesman for the local administration, said at least 14 people had died in and around the southern town of Jablanica. Officials later said two more bodies have been found.

“Those are the ones who have been discovered by rescuers,” he said. “We still don’t know the final death toll.”

“I don’t remember such a crisis since the war,” Juka said referring to the 1992-95 war in Bosnia that left the country in ruins. “The scale of this chaotic situation is harrowing.”

Defense Minister Zukan Helez told N1 regional television that troops have been engaged to help and that the casualties were reported.

Helez said that “hour after hour we are receiving news about new victims. … Our first priority is to save the people who are alive and buried in houses where the landslides are.”

A pregnant woman lost her baby after she was rescued from the floods and transferred to a hospital in the regional center of Mostar. Authorities said doctors were fighting for her life as well. Separately, a child was successfully rescued and hospitalized, local officials said.

Rescue services in the towns of Jablanica and Kiseljak said the power was off overnight and mobile phones lost their signal.

The Jablanica fire station said that the town was completely inaccessible because roads and trainlines were closed.

“The police informed us that the railroad is also blocked,” the state rescue service said in a statement. “You can’t get in or out of Jablanica at the moment. Landline phones are working, but mobile phones have no signal.”

It urged people not to venture out on the flooded streets.

Human-caused climate change increases the intensity of rainfall because warm air holds more moisture. This summer, the Balkans were also hit by long-lasting record temperatures, causing a drought. Scientists said the dried-out land has hampered the absorption of floodwaters.

Bosnia Flooding
Apartment buildings are reflected at a flooded soccer field after a heavy rain in the village of Kiseljak, northern Bosnia, Friday, Oct. 4, 2024.

Armin Durgut / AP


Drone footage broadcast on Bosnian media showed villages and towns completely submerged under water, while videos on social networks showed dramatic scenes of muddy torrents and damaged roads.

One of the busiest roads linking Sarajevo with the Adriatic coast via Jablanica was swept into a river, together with a railway line in a huge landslide, according to photos.

“Many people are endangered because of big waters and landslides. There is information about victims and many injured and missing persons,” said the civic protection service.

Authorities urged people to stay on the upper floors of their homes. Reports said surging waters swept away domestic animals and cars as the water swiftly filled up lower floors of buildings.

The heavy rains and strong winds were also reported in neighboring Croatia, where several roads were closed and the capital of Zagreb prepared for the swollen Sava River to burst its banks.

Heavy winds have hampered traffic along the southern coast of the Adriatic Sea, and flash floods caused by heavy rain threatened several towns and villages in Croatia.

Floods caused by torrential rains were also reported in Montenegro, south of Bosnia, where some villages were cut off and roads and homes flooded.

In 2014, floodwaters triggered more than 3,000 landslides across the Balkans, laying waste to entire towns and villages and disturbing land mines leftover from the region’s 1990s war, along with warning signs that marked the unexploded weapons.



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The Uplift: Steve Gleason and more

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The Uplift: Steve Gleason and more – CBS News


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NFL legend Steve Gleason shares his experience with ALS in a heartfelt conversation with David Begnaud. A man whose life changed drastically in a split second is using the life-changing event to inspire others. Plus, more heartwarming stories.

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Eye on America: Inside an extreme sports camp, and a look at how libraries are innovating

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Eye on America: Inside an extreme sports camp, and a look at how libraries are innovating – CBS News


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In Pennsylvania, we visit a sleepaway camp that’s training the next generation of extreme sports stars. And in South Carolina, we see how public libraries are evolving to better serve the growing and diverse needs of its community members. Watch these stories and more on “Eye on America” with host Michelle Miller.

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