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Trump hawks $399 branded shoes at ‘Sneaker Con,’ a day after a $355 million ruling against him
PHILADELPHIA (AP) — As he closes in on the Republican presidential nomination, former President Donald Trump made a highly unusual stop Saturday, hawking new Trump-branded sneakers at “Sneaker Con,” a gathering that bills itself as the “The Greatest Sneaker Show on Earth.”
Trump was met with loud boos as well as cheers at the Philadelphia Convention Center as he introduced what he called the first official Trump footwear.
The shoes, gold lame high tops with an American flag detail on the back, are being sold as “Never Surrender High-Tops” for $399 on a new website that also sells Trump-branded “Victory47” cologne and perfume for $99 a bottle. He’d be the 47th president if elected again.
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The website says it has no connection to Trump’s campaign, though Trump campaign officials promoted the appearance in online posts.
On Friday, a judge in New York ordered Trump to pay a whopping $355 million in penalties, finding that the former president lied about his wealth for years, scheming to dupe banks, insurers and others by inflating his wealth on financial statements.
That penalty came after Trump was ordered to pay $83.3 million to the writer E. Jean Carroll for damaging her reputation after she accused him of sexual assault. With interest payments, Trump’s legal debts might now exceed a half-billion dollars — an amount it is unclear he can afford to pay.
Trump’s appearance was met with clashing boos from his detractors and chants of “USA!” from supporters who arrived at the sneaker event decked out in Trump gear. The dueling chants made it difficult, at times, to hear Trump speak. Some held signs that read “SNEAKERHEADS LOVE TRUMP.”
“There’s a lot of emotion in this room,” Trump said of the reaction, after holding up and showing off a pair of gold shoes, then placing one on each side of his podium.
“This is something that I’ve been talking about for 12 years, 13 years,” he said.
As he spoke, the smell of weed occasionally wafted through the room.
Some of those who attended said they were unaware Trump would be there and continued to shop as a crowd gathered around the stage. Many in the audience said they were not from the city and instead hailed from nearby states and Washington.
The attendees skewed younger and more diverse than Trump’s usual rally crowds. Trump’s campaign is hoping he will be able to win over more young and minority voters, particularly young Black men, in a likely rematch against President Joe Biden in November.
This isn’t the first money-making venture Trump has announced since launching his third campaign for the White House in 2022. Trump last year reported making between $100,000 and $1 million for a series of digital trading cards that portrayed him, through photo editing, in a series of cartoon-like images, including an astronaut, a cowboy and a superhero.
Trump’s new sneaker website says it is run by CIC Ventures LLC, a company that Trump reported owning in his 2023 financial disclosure. A similarly named company, CIC Digital LLC, owns his digital trading card NFTs, or non-fungible tokens.
The website states the new venture “is not political and has nothing to do with any political campaign.”
A Trump spokesman did not respond to questions about the event, including whether Trump was paid to attend.
The website describes the shoes as a limited-edition, numbered “true collector’s item” that is “Bold, gold, and tough, just like President Trump.”
“The Never Surrender sneakers are your rally cry in shoe form,” the description reads. “Lace-up and step out ready to conquer.”
Among those in the crowd were Jonathen Santiago, 21, and Danea Mitchell, 20, Trump supporters who drove from Monroe County in the northeastern part of the state for the sneaker event. They said they were excited to see the former president and praised how he interacted with the crowd. They also had kind words for the sneakers.
“The red bottoms were a really nice touch,” Mitchell said.
She shrugged when asked about Trump’s legal troubles. “I think it’ll be an interesting four years if he’s found guilty, but I have no doubt he’ll be president,” she said.
Also in attendance was a group of “cheer moms” from New Jersey who said they were in town for a cheerleading event and decided to stop by for a chance to see Trump.
Karla Burke, 48, said she heard some people booing and making noise, but that most people around her had been supporters. “At the front was a different vibe,” she said.
As for Friday’s penalty in Trump’s civil fraud trial, Burke said it doesn’t change her support. “I think it was unfair,” she said. “They’re just going after him so he’s not the Republican candidate.”
Biden-Harris 2024 Communications Director Michael Tyler slammed the appearance, saying: “Donald Trump showing up to hawk bootleg Off-Whites is the closest he’ll get to any Air Force Ones ever again for the rest of his life.”
Trump planned a rally later Saturday in Michigan in the suburbs of Detroit.
As countries around the world experiment with shorter work weeks, Greece has taken a step in the opposite direction — introducing a six-day work week for some businesses that operate on a 24-hour basis.
The six-day work week is allowed according to new legislation that went into effect on July 1, according to CBS News’ partner network BBC News. It is optional for workers, who can work 48 hours instead of the typical 40 hours. Those who opt in can choose between working an additional two hours a day or an extra eight-hour shift, The Guardian reported. Workers will be paid 40% extra for the additional time.
“It is important to note that this measure does not affect in any way the established five-day working week mandated by law. Instead, it serves to address urgent operational demands that cannot be met through the available supply of specialised workers,” a spokesperson for Greece’s Ministry of Labour and Social Security told the BBC.
Greece’s government sees it as a way to boost economic growth and protect workers against “under-declared or undeclared work and ensure fair compensation,” the BBC reported.
Before the Greek parliament endorsed the law, Greek Prime Minister Kyriakos Mitsotakis said “the nucleus of this legislation is worker-friendly, it is deeply growth-oriented. And it brings Greece in line with the rest of Europe,” according to The Guardian.
While workers in Greece may choose to increase their workload, working hours are capped at 48 hours, according to guidelines laid out by the European Union’s Working Time Directive. And as the BBC reports, tourist and food industry businesses are excluded.
The new law comes as other countries are forgoing a five-day work model in favor of shorter work weeks — a movement that gained traction in the wake of the COVID pandemic as workers across the world grew accustomed to more flexible working arrangements.
Trials of a four-day workweek in Iceland were called an “overwhelming success” by researchers in 2021, and many workers there moved to shorter hours, the BBC reported.
In France, the standard work week is 35 hours – per a law adopted in 2000 under the administration of Prime Minister Lionel Jospin – and there’s been a push to whittle it down even further, to 32 hours.
In the U.S., workers have also been clamoring for less time “in office.” More companies across the country are experimenting with a truncated workweek as employees demand flexibility and studies show that working less can make people more productive while boosting a company’s profits.
In March, Sen. Bernie Sanders of Vermont introduced a bill to reduce the work week from 40 hours to 32 without affecting workers’ overall compensation.
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