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Women’s March Madness ticket prices jump as Caitlin Clark and Angel Reese square off
College hoops fans who want to watch the last four women’s teams battle it out in this year’s edition of the March Madness tournament in person may want to brace for sticker shock.
On SeatGeek, the cheapest tickets for the women’s Final Four matchups on April 5 was $674, compared with $611 for the men’s bracket. At Ticketmaster, as of Monday the lowest-priced seats for the women’s and men’s Final Four games were $746 and $693, respectively.
The prices have shot up amid surging demand for tickets in recent days, buoyed by the sparkling on-court performances of Louisiana State University’s Angel Reese and the University of Iowa’s Caitlin Clark, online ticket brokers said. At some ticket dealers, the price for a women’s tournament seat is now more expensive than for the men’s games.
Clark and Reese squared off for last year’s national championship, which LSU captured, and the two are matched up again in an eagerly anticipated Elite Eight contest Monday night.
“We’re seeing a seismic shift in the world of sports, thanks to athletes like Caitlin Clark, Angel Reese and others who are captivating audiences with their talent and star power,” Chris Leyden, SeatGeek’s growth marketing director, told CBS MoneyWatch. “This shift is largely driven by the potent brand power these athletes wield, fueling unprecedented demand for this year’s March Madness tournament.”
Clark and Reese are showcasing their talents on the court, but they “are also inspiring a new era of fandom and engagement,” Leyden said.
Viewership in college basketball has climbed in recent years, bolstered mostly by college-educated men who watch on online streaming services. About 22% of internet-using Americans watch NCAA basketball, according to a survey from S&P Global Market Intelligence Kagan. The survey also found that 7% of respondents watch women’s college basketball, a figure that increased to 9% this month.
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“Sandwiches of History”: Resurrecting sandwich recipes that time forgot
Barry Enderwick is eating his way through history, one sandwich at a time. Every day from his home in San Jose, California, Enderwick posts a cooking video from a recipe that time forgot. From the 1905 British book “Salads, Sandwiches and Savouries,” Enderwick prepared the New York Sandwich.
The recipe called for 24 oysters, minced and mixed with mayonnaise, seasoned with lemon juice and pepper, and spread over buttered day-old French bread.
Rescuing recipes from the dustbin of history doesn’t always lead to culinary success. Sampling his New York Sandwich, Enderwick decried it as “a textural wasteland. No, thank you.” Into the trash bin it went!
But Enderwick’s efforts have yielded his own cookbook, a collection of some of the strangest – and sometimes unexpectedly delicious – historical recipes you’ve never heard of.
He even has a traveling stage show: “Sandwiches of History Live.”
From the condiments to the sliced bread, this former Netflix executive has become something of a sandwich celebrity. “You can put just about anything in-between two slices of bread,” he said. “And it’s portable! In general, a sandwich is pretty easy fare. And so, they just have universal appeal.”
Though the sandwich gets its name famously from the Fourth Earl of Sandwich, the earliest sandwich Enderwick has eaten dates from 200 B.C.E. China, a seared beef sandwich called Rou Jia Mo.
He declared it delicious. “Between the onions, and all those spices and the soy sauce … oh my God! Oh man, this is so good!”
While Elvis was famous for his peanut butter and banana concoction, Enderwick says there’s another celebrity who should be more famous for his sandwich: Gene Kelly, who he says had “the greatest man sandwich in the world, which was basically mashed potatoes on bread. And it was delicious.”
Whether it’s a peanut and sardine sandwich (from “Blondie’s Cook Book” from 1947), or the parmesian radish sandwich (from 1909’s “The Up-To-Date Sandwich Book”), Enderwick tries to get a taste of who we were – good or gross – one recipe at a time.
RECIPE: A sophisticated club sandwich
Blogger Barry Enderwick, of Sandwiches of History, offers “Sunday Morning” viewers a 1958 recipe for a club sandwich that, he says, shouldn’t work, but actually does, really well!
MORE: “Sunday Morning” 2024 “Food Issue” recipe index
Delicious menu suggestions from top chefs, cookbook authors, food writers, restaurateurs, and the editors of Food & Wine magazine.
For more info:
Story produced by Anthony Laudato. Editor: Chad Cardin.
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The cream of the crop in butter
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Baking an ancient bread in Tennessee
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