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Equinox’s new fitness program aims to help you live longer — for $40,000

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Exercise could help reduce aging by lowering fat buildup, study says


Exercise could help reduce aging by lowering fat buildup, study says

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Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests aimed at enhancing health and extending people’s longevity. 

In all, the “Optimize by Equinox” membership costs $42,000 a year. The ultra-premium offering includes personal training, nutrition coaching, biomarker tracking and more — all in service of improving daily physical performance and slowing down the aging process. Oh, and a regular gym membership? That costs an extra $500 a month or so.

Equinox developed the new membership with Function Health, a health platform that conducts lab tests to help members measure, analyze and track everything from their heart health, immune response and hormone levels to their glucose, insulin and other metabolic levels. 

“This is a longevity program, but also a health and quality of life plan,” Julia Klim, vice president of strategic partnerships and business development at Equinox, told CBS MoneyWatch. “It requires everyday daily habits, because we don’t believe you can just hack yourself out of bad habits like poor sleep or lack of quality exercise. So you commit to a program to achieve your personal goal, which could be to get leaner or stronger, have more energy, or lower your rate of aging.”

Whatever a person’s specific goals, the program will include a “robust” panel of tests to measure physical and mental performance, according to Klim. It also includes regular nutrition counseling, sleep coaching, personal training, and massages, all amounting to about 16 hours per month of individualized attention from an array of health, fitness and other professionals. 

“We’re up-leveling it with more tests and moving closer to health care,” Klim said. “And we’re partnering with Function Health to bring together experts in their respective fields.”


Life Time Fitness program looks to fight aging

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Despite the high price, there’s already a waitlist to join the program, which will launch at the end of May. The membership initially will only be available in New York, but will eventually be expanded to other cities. It will only be available to members of Equinox’s highest membership tier, E by Equinox, which starts at around $500 a month. 

Klim compared the membership, which costs $3,000 a month and comes with a six-month minimum commitment, to the suite of services that are typically only made available to professional athletes. 

“Historically speaking, this type of program, with a team-based approach working to help you as an individual, has only been available to the top athlete out there,” Klim said. “We want to bring that notion to the everyday human and high-performing human, which is the Equinox member.”



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3 Columbia University administrators ousted from posts over controversial texts

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Calls to reinstate charges against Columbia protesters


Calls to reinstate charges against Columbia protesters

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NEW YORK – Three administrators have been “permanently removed from their positions” at Columbia College and “remain on leave” over texts they exchanged during an on-campus event about Jewish life at the school, Columbia University’s president announced Monday. 

It happened during the school’s reunion weekend at the end of May. The program was called “Jewish Life on Campus: Past, Present and Future,” and took place a month after university leaders called in police to clear pro-Palestinian protesters out of an occupied administration building and dismantle a tent encampment that had threatened to disrupt graduation ceremonies.

One of the controversial messages suggested a panelist could have used recent campus protests as a fundraising opportunity. Another appeared critical of a campus rabbi’s essay about antisemitism.

Texts “touched on ancient antisemitic tropes”

“This incident revealed behavior and sentiments that were not only unprofessional, but also, disturbingly touched on ancient antisemitic tropes,” Columbia President Minouche Shafik wrote in a letter to the Columbia community. “Whether intended as such or not, these sentiments are unacceptable and deeply upsetting, conveying a lack of seriousness about the concerns and the experiences of members of our Jewish community that is antithetical to our University’s values and the standards we must uphold in our community.”

Shafik said the school will “launch a vigorous program of antisemitism and antidiscrimination training for faculty and staff this fall.” Similar training will also be given to students. 

Columbia Provost Angela Olinto wrote that the administrators’ conduct was “wrong and contrary to the mission and values of our institution. It revealed, at best, an ignorance of the history of antisemitism.”  

Columbia College Dean Josef Sorett, whose text messages were among those published by the Free Beacon, will continue to lead the college after apologizing and committing to working to fix damage caused by the text exchanges, Olinto said. He and his administration will be expected to “deliver concrete change in combating antisemitism and discrimination and creating a fully inclusive environment,” Olinto wrote.

“While not intended as such, some of the text messages exchanged may call to mind antisemitic tropes,” Sorett said in a letter Monday to the Columbia College community. “Any language that demeans members of our community, or divides us from one another, is simply unacceptable.”

“I am deeply sorry that this happened in a community that I lead- and, that I was part of any of the exchanges, and I pledge to spearhead the change we need to ensure this never happens again,” Sorett continued. He said “the loss of trust and the pain this incident has caused, particularly to the Jewish members of our community, must be fully repaired.”  

The university did not identify the administrators, who were initially put on leave in June after images of their text exchange were published online by the Washington Free Beacon, a conservative news outlet. The content of the texts was additionally released by the House Committee on Education and the Workforce last week. 



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New cyberattack targets iPhone Apple IDs. Here’s how to protect your data.

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Pig butchering scams are on the rise. How you can protect yourself

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A new cyberattack is targeting iPhone users, with criminals attempting to obtain individuals’ Apple IDs in a “phishing” campaign, security software company Symantec said in an alert Monday. 

Cyber criminals are sending text messages to iPhone users in the U.S. that appear to be from Apple, but are in fact an attempt at stealing victims’ personal credentials. 

“Phishing actors continue to target Apple IDs due to their widespread use, which offers access to a vast pool of potential victims,” Symantec said. “These credentials are highly valued, providing control over devices, access to personal and financial information, and potential revenue through unauthorized purchases.”

Consumers are also more likely to trust communications that appear to come from a trusted brand like Apple, warned Symantec, which is owned by Broadcom, a maker of semiconductors and infrastructure software.

The malicious SMS messages appear to come from Apple and encourage recipients to click a link and sign in to their iCloud accounts. For example, a phishing text could say: “Apple important request iCloud: Visit signin[.]authen-connexion[.]info/icloud to continue using your services.” Recipients are also asked to complete a CAPTCHA challenge in order to appear legitimate, before they’re directed to a fake iCloud login page.  

Such cyberattacks are commonly referred to as “smishing” schemes in which criminals use fake text messages from purportedly reputable organizations, rather than email, to lure people into sharing personal information, such as account passwords and credit card data.

How to protect yourself

Be cautious about opening any text messages that appear to be sent from Apple. Always check the source of the message — if it’s from a random phone number, the iPhone maker is almost certainly not likely not to be the sender. iPhone users should also avoid clicking on links inviting people to access their iCloud account; instead, go to login pages directly.

Apple urges users to always enable two-factor authentication for Apple ID for extra security and to make it harder to access to your account from another device. It is “designed to make sure that you’re the only person who can access your account,” Apple said.

The Federal Trade Commission also recommends setting up your computer and mobile phone so that security software is updated automatically.



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