CBS News
Are Americans losing their taste for Starbucks? “The whole concept got old,” one customer said.
Americans are addicted to caffeine but not to Starbucks, it seems.
When Chicago writer Natalia Nebel steps out for an espresso, for instance, Starbucks no longer comes to mind, even though she lives within walking distance to two of the coffee chain’s more than 17,000 U.S. stores.
“I used to go all the time and now I don’t go anymore,” said Nebel, 61, recalling her pre-COVID routine of setting up shop four days a week at a local Starbucks, finding it an enjoyable change of scenery and a comfortable spot to work. “I liked being around people in a different setting,” Nebel told CBS MoneyWatch.
But Starbucks’ appeal for Nebel faded along with the pandemic. “Once I stopped going, I didn’t really miss it,” she said, noting that she prefers the ambiance of the independent cafes in her Lincoln Park neighborhood.
“The whole concept got old. Starbucks started really feeling like corporate America in a way it hadn’t before,” she added.
Delaware resident Troy Turner also sees benefits to brewing at home, saying it’s relatively easy, quick and far less expensive to make “significantly better coffee than anything you’d get at Starbucks.”
The home barista community has gained traction online, with tutorials available on making coffee, noted Turner, 29, a leave and disability examiner who lives in Dover.
“A few years ago, when I was first getting into coffee, I was on the fence about Starbucks versus Dunkin’ doughnuts, but I quickly got out of attending both places,” said Turner, a self-described coffee enthusiast.
Rare drop in sales
Nebel and Turner are not alone in forging a life without Starbucks, at least if the company’s latest earnings report is any guide.
The biggest coffee chain on the planet is losing ground with people around the globe, its first drop in quarterly revenue since 2020 recently showed. The slowdown in store traffic was particularly acute in the U.S., with same-store sales down 3% in the January through March period from a year ago.
Budget-conscious consumers are shelling out less on quick-service offerings, and that includes Starbucks, according to CEO Laxman Narasimhan.
“We continue to feel the impact of a more cautious consumer,” he said on an earnings call last week.
“Many customers have been more exacting about where and how they choose to spend their money, particularly with stimulus savings mostly spent,” Narasimhan said. “We saw this materialize over the quarter as customers made the trade-offs, but being food away from home and food at home.”
The company’s plan to turn things around includes updating its app and mobile payment offerings, speeding up service, and overhauling its menu to lure customers back, he said.
“The consumer is starting to feel the bite of tighter finances, and Starbucks is one of those indulgent luxuries that people can easily cut out,” said Neal Saunders, managing director, retail, at GlobalData.
Schultz calls for “maniacal focus”
The financial setback last quarter also prompted some unsolicited advice from former Starbucks CEO Howard Schultz, who led the company for decades as it expanded around the globe.
“The stores require a maniacal focus on the customer experience, through the eyes of a merchant. The answer does not lie in data, but in the stores,” Schultz wrote on his LinkedIn account on Monday. Starbucks should revamp its mobile ordering and payment app to “once again make it the uplifting experience it was designed to be,” suggested Schultz, who finished his third stint as CEO early last year but remains one of the company’s biggest shareholders.
According to Schultz, Starbucks will recover, but it’s “clearly not business as usual.”
“We always appreciate Howard’s perspective. The challenges and opportunities he highlights are the ones we are focused on. And like Howard, we are confident in Starbucks long-term success,” a Starbucks spokesperson said in response to Schultz’s remarks.
The “customer experience flags in a world where seamless mobile/digital ordering and throughput are emphasized,” Sean Dunlop, an analyst at MorningStar, said. “If baristas are constantly operating at 100% capacity, it’s challenging to snap out of that and ensure that a customer’s having a really unique experience — they simply don’t have the bandwidth,” Dunlop said.
If one looks at the long history of Starbucks, the brand in its early days was very much an experiential occasion, with consumers “going in, ordering a beverage just the way they wanted it and having a nice interaction with the barista, a nice feel-good experience,” said David Tarantino, an analyst at Robert W. Baird. “One of the downsides of mobile ordering is it becomes very transactional.”
Labor strike turns off some customers
Both Nebel and Turner mentioned Starbucks’ strife with employees as another reason they choose not to patronize the business, although most analysts downplayed the issue.
From Nebel’s perspective, a Starbucks cafe in Chicago’s Old Town neighborhood that used to bustle with energy and people now has fewer patrons and a downbeat atmosphere. “I don’t know that the employees seem that happy there, and maybe you pick up on it, too,” she said.
Starbucks and the union organizing its workers are currently in contract negotiations after a protracted battle that has the Supreme Court hearing its case challenging the authority of the National Labor Relations Board.
“It’s not implausible to surmise that the occasional consumer or a consumer with less affinity for Starbucks in general might shift a couple of visits, at the margin, away from the brand if they found labor practices particularly distasteful,” said Dunlop at MorningStar. “The great irony there, of course, is that Starbucks offers one of the best employee value propositions (wages and benefits) in the restaurant industry, so they’re being punished for labor practices that most folks partake in.”
Meanwhile, headlines about Starbucks employees not being allowed to wear Black Lives Matter attire tarnished the brand for Morgan Bissett-Tessier, a 31-year-old law school student and part-time school administrator in New York. The Brooklyn resident now avoids Starbucks despite the company reversing its dress code policy on BLM.
Starbucks “was never a regular thing for me because it was expensive, so it was a treat,” Bissett-Tessier said. “Now it doesn’t feel worth it.”
CBS News
A week before Texas mom Alyssa Burkett’s murder, the killer received a text: “I hope you handle it”
After Alyssa Burkett was murdered, detectives quickly learned that the prime suspect was the father of her child, Andrew Beard. But as the investigation unfolded, they would find out that Beard wasn’t the only one involved in the murder plot.
Take a look inside the investigation.
Oct. 2, 2020 | 9 a.m.
Carrollton Police Department
Shortly after 24-year-old Alyssa Burkett pulled into her parking space at work in Carrollton, Texas, a man with a gun shot her in the head through her car window and fled.
Carrollton Police Department
Burkett survived the gun blast, got out of her car and tried to get help. Her bloody hand left a print on the office window.
The assailant saw Burkett running and chased after her. He stabbed and slashed Alyssa 44 times and left the scene in his black SUV.
Lizatte Bowers/Alyssa Burkett, Facebook
When Burkett’s mother, Teresa Collard, arrived at the scene, she immediately gave detectives a name: Andrew Beard. Beard was the father of Burkett’s 1-year-old child, Willow.
Oct. 2, 2020 | 12 p.m.
Carrollton Police Department
Hours after the murder, police officers stopped Beard in his white Ford F-150 pickup truck. His fiancée, Holly Elkins, and baby Willow were with him. Beard was told he could leave the scene, but he couldn’t return home. Officers also seized his pickup truck.
Oct. 2, 2020 | 9 p.m.
Carrollton Police Department
Later that night, police searched Beard’s home and found a GPS tracker battery and charging stations that matched a tracking device detectives discovered under Burkett’s car earlier that day.
Carrollton Police Department
Investigators also uncovered what they believed to be an unregistered gun silencer.
Oct. 3, 2020 | 12 p.m.
Carrollton Police Department
The next day, detectives searched Beard’s white F-150 pickup truck and found a backpack. Inside, they uncovered two bottles of dark brown makeup, and a pair of men’s hiking boots that had been cut into pieces and were soaking in bleach.
Oct. 3, 2020
Carrollton Police Department
Later that night, police located that black Ford SUV the assailant drove to the scene. It was found abandoned less than a mile from Beard’s house.
Carrolton Police Department
When detectives searched the SUV, they found a fake beard smeared with dark brown makeup.
Oct. 5, 2020
Carrolton Police Department
When Beard learned there was a warrant for his arrest, he turned himself in to the Carrollton Police Department. He was charged with murder.
Oct. 6, 2020
Beard’s fiancée, Holly Elkins, voluntarily went to speak with detectives at the Carrollton Police Department.
Carrolton Police Department
During the interview, Elkins told investigators that Beard was at home with her on the morning of the murder. She also described herself as a “stage 5 clinger girlfriend,” and said she would have known if Beard left the house that morning.
Oct. 6, 2020 | 1:30 p.m.
Carrollton Police Department
After her interview, investigators said Elkins made the following internet searches:
“Can I not be brought to court if I have a psychiatrist note?”
“vulnerable patients going to court”
“contact psychiatrist in Dallas”
“Can I not be subpoenaed to jail if I have a mental issue?”
Oct. 29, 2020
Beard spent two weeks behind bars before he was released on bond. Carrollton Police Det. Jeremy Chevallier said he was worried about baby Willow’s safety, so he reached out to the federal government to take the case under federal firearm laws.
Because detectives found an unregistered silencer during the search of Beard’s home, the federal government agreed to take the case.
Carrollton Police Department
Eight days after he bonded out, Beard was rearrested and ultimately charged with cyberstalking using a dangerous weapon resulting in death.
July 15, 2022
In June 2022, Beard pleaded guilty to cyberstalking and using a dangerous weapon resulting in death.
FBI
One month later, he spoke to the FBI as part of a plea deal. And he had a lot to say about Elkins’ involvement in Burkett’s murder.
“…It was…’this is how you’re gonna do this,’ it was, ‘… you’re gonna wear this dark makeup …’ That was her plan…that’s how it’s gonna be done,” Beard told the FBI.
May 24, 2023
Beard was sentenced to 43 years in federal prison.
June 21, 2023
After speaking with Beard, the FBI spent about a year building a case against Elkins.
Investigators found internet searches and a Walgreens receipt that connected her to the crime.
Carrollton Police Department
They also dug into text messages between Elkins and Beard. In a text sent to Beard one week before Burkett’s murder, Elkins wrote, “I hope you handle it I’m not coming home to b**s***”
Elkins was indicted on three charges: conspiracy to stalk, stalking using a dangerous weapon resulting in serious bodily injury and death and brandishing a firearm in relation to a crime of violence.
July 6, 2023
Johnson County Sheriff’s Office
Elkins was arrested at the Miami airport by federal agents after returning from a trip to the Dominican Republic.
April 9 – 16, 2024
Lizette Bowers
Elkins’ trial began at the federal courthouse in downtown Dallas. After six days, the case went to the jury.
April 17, 2024
Stephen Green
The jury deliberated for about an hour-and-a-half before they found Elkins guilty on all counts. On Aug. 15, 2024, Elkins was sentenced to two life terms.
CBS News
A week before Texas mom Alyssa Burkett’s murder, the killer received a text: “I hope you handle it”
After Alyssa Burkett was murdered, detectives quickly learned that the prime suspect was the father of her child, Andrew Beard. But as the investigation unfolded, they would find out that Beard wasn’t the only one involved in the murder plot.
Take a look inside the investigation.
Oct. 2, 2020 | 9 a.m.
Carrollton Police Department
Shortly after 24-year-old Alyssa Burkett pulled into her parking space at work in Carrollton, Texas, a man with a gun shot her in the head through her car window and fled.
Carrollton Police Department
Burkett survived the gun blast, got out of her car and tried to get help. Her bloody hand left a print on the office window.
The assailant saw Burkett running and chased after her. He stabbed and slashed Alyssa 44 times and left the scene in his black SUV.
Lizatte Bowers/Alyssa Burkett, Facebook
When Burkett’s mother, Teresa Collard, arrived at the scene, she immediately gave detectives a name: Andrew Beard. Beard was the father of Burkett’s 1-year-old child, Willow.
Oct. 2, 2020 | 12 p.m.
Carrollton Police Department
Hours after the murder, police officers stopped Beard in his white Ford F-150 pickup truck. His fiancée, Holly Elkins, and baby Willow were with him. Beard was told he could leave the scene, but he couldn’t return home. Officers also seized his pickup truck.
Oct. 2, 2020 | 9 p.m.
Carrollton Police Department
Later that night, police searched Beard’s home and found a GPS tracker battery and charging stations that matched a tracking device detectives discovered under Burkett’s car earlier that day.
Carrollton Police Department
Investigators also uncovered what they believed to be an unregistered gun silencer.
Oct. 3, 2020 | 12 p.m.
Carrollton Police Department
The next day, detectives searched Beard’s white F-150 pickup truck and found a backpack. Inside, they uncovered two bottles of dark brown makeup, and a pair of men’s hiking boots that had been cut into pieces and were soaking in bleach.
Oct. 3, 2020
Carrollton Police Department
Later that night, police located that black Ford SUV the assailant drove to the scene. It was found abandoned less than a mile from Beard’s house.
Carrolton Police Department
When detectives searched the SUV, they found a fake beard smeared with dark brown makeup.
Oct. 5, 2020
Carrolton Police Department
When Beard learned there was a warrant for his arrest, he turned himself in to the Carrollton Police Department. He was charged with murder.
Oct. 6, 2020
Beard’s fiancée, Holly Elkins, voluntarily went to speak with detectives at the Carrollton Police Department.
Carrolton Police Department
During the interview, Elkins told investigators that Beard was at home with her on the morning of the murder. She also described herself as a “stage 5 clinger girlfriend,” and said she would have known if Beard left the house that morning.
Oct. 6, 2020 | 1:30 p.m.
Carrollton Police Department
After her interview, investigators said Elkins made the following internet searches:
“Can I not be brought to court if I have a psychiatrist note?”
“vulnerable patients going to court”
“contact psychiatrist in Dallas”
“Can I not be subpoenaed to jail if I have a mental issue?”
Oct. 29, 2020
Beard spent two weeks behind bars before he was released on bond. Carrollton Police Det. Jeremy Chevallier said he was worried about baby Willow’s safety, so he reached out to the federal government to take the case under federal firearm laws.
Because detectives found an unregistered silencer during the search of Beard’s home, the federal government agreed to take the case.
Carrollton Police Department
Eight days after he bonded out, Beard was rearrested and ultimately charged with cyberstalking using a dangerous weapon resulting in death.
July 15, 2022
In June 2022, Beard pleaded guilty to cyberstalking and using a dangerous weapon resulting in death.
FBI
One month later, he spoke to the FBI as part of a plea deal. And he had a lot to say about Elkins’ involvement in Burkett’s murder.
“…It was…’this is how you’re gonna do this,’ it was, ‘… you’re gonna wear this dark makeup …’ That was her plan…that’s how it’s gonna be done,” Beard told the FBI.
May 24, 2023
Beard was sentenced to 43 years in federal prison.
June 21, 2023
After speaking with Beard, the FBI spent about a year building a case against Elkins.
Investigators found internet searches and a Walgreens receipt that connected her to the crime.
Carrollton Police Department
They also dug into text messages between Elkins and Beard. In a text sent to Beard one week before Burkett’s murder, Elkins wrote, “I hope you handle it I’m not coming home to b**s***”
Elkins was indicted on three charges: conspiracy to stalk, stalking using a dangerous weapon resulting in serious bodily injury and death and brandishing a firearm in relation to a crime of violence.
July 6, 2023
Johnson County Sheriff’s Office
Elkins was arrested at the Miami airport by federal agents after returning from a trip to the Dominican Republic.
April 9 – 16, 2024
Lizette Bowers
Elkins’ trial began at the federal courthouse in downtown Dallas. After six days, the case went to the jury.
April 17, 2024
Stephen Green
The jury deliberated for about an hour-and-a-half before they found Elkins guilty on all counts. On Aug. 15, 2024, Elkins was sentenced to two life terms.
President-elect Trump on Friday named Karoline Leavitt, his campaign press secretary, to serve as his White House press secretary.
Leavitt, 27, currently a spokesperson for Trump’s transition, would be the youngest White House press secretary in history. Previously that distinction went to Ronald Ziegler, who was 29 when he took the position in 1969 in Richard Nixon’s administration.
“Karoline Leavitt did a phenomenal job as the National Press Secretary on my Historic Campaign, and I am pleased to announce she will serve as White House Press Secretary,” Trump said in a statement. “Karoline is smart, tough, and has proven to be a highly effective communicator. I have the utmost confidence she will excel at the podium, and help deliver our message to the American People as we Make America Great Again.”
Leavitt replied in a post on X, formerly Twitter: “Thank you, President Trump, for believing in me. I am humbled and honored. Let’s MAGA,” the acronym for “Make America Great Again.”
The White House press secretary typically serves as the public face of the administration and historically has held daily briefings for the press corps.
MEGA
Trump disrupted those norms in his first term, preferring to serve as his own chief spokesperson. While he was president from 2017 to 2021, Trump had four press secretaries but frequently preferred to engage directly with the public, from his rallies, social media posts and his own briefings.
At a news conference this past August, Trump was asked if he’d have regular press briefings in his new administration. He told reporters, “I will give you total access and you’ll have a lot of press briefings and you’ll have, uh, from me.”
When it came to a press secretary, he said: “Probably they’ll do something. If it’s not daily, it’s going to be a lot. You’ll have more than you want.”
Leavitt, a New Hampshire native, is seen as a staunch and camera-ready advocate for Trump who is quick on her feet and delivers aggressive defenses of the Republican in television interviews.
She worked as a spokesperson for MAGA Inc., a super PAC supporting Trump, before joining his 2024 campaign. In 2022, she ran for Congress in New Hampshire, winning a 10-way Republican primary before losing to incumbent Democratic Rep. Chris Pappas.
During Trump’s first term in office, Leavitt worked in the White House press office. She then became communications director for New York Republican Rep. Elise Stefanik, whom Trump has tapped to serve as his U.S. ambassador to the United Nations.
Trump’s first press secretaries, Sean Spicer and Sarah Huckabee Sanders, were known for quarreling with reporters. Another, Stephanie Grisham, never held a briefing. Her successor, Kayleigh McEnany, often lectured the news media during her appearances in the White House press briefing room.
Trump names fossil fuel executive Chris Wright as energy secretary
A week before Texas mom Alyssa Burkett’s murder, the killer received a text: “I hope you handle it”
A week before Texas mom Alyssa Burkett’s murder, the killer received a text: “I hope you handle it”
Trump names fossil fuel executive Chris Wright as energy secretary
A week before Texas mom Alyssa Burkett’s murder, the killer received a text: “I hope you handle it”