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McDonald’s to launch $5 meal promo in effort to reinvigorate sales
McDonald’s plans to launch a $5 meal promo in an effort to lure back inflation-weary customers, according to a Wall Street Journal report.
The approximately monthlong offer is slated to begin June 25 and will include a choice of either a McChicken, a McDouble or four-piece chicken nuggets as well as fries and a drink.
“We know how much it means to our customers when McDonald’s offers meaningful value and communicates it through national advertising. That’s been true since our very beginning and never more important than it is today,” McDonald’s USA told CBS MoneyWatch.
The company would not confirm the meal plan.
“Great value and affordability have always been a hallmark of McDonald’s brand, and all three legs of the stool are coming together to deliver that at a time when our customers really need it,” McDonald’s franchise owner John Palmaccio said.
Bloomberg first reported McDonald’s plans to offer a $5 promo meal, which required approval from franchise owners. Palmaccio and other franchise owners gave the new promotion their consent this week, with McDonald’s thanking those operators in an internal message Tuesday night, the Journal reported.
Talk of the upcoming $5 meal promo comes weeks after McDonald’s executives reported slower growth in foot traffic at its restaurants. Some inflation-weary customers are cutting back on fast-food dining after many chains boosted menu item prices. Between 2014 and 2024, Popeye’s, Jimmy John’s and Subway hiked their food prices 86%, 62% and 39%, respectively.
The company has to be “laser-focused” on keeping prices affordable to convince customers to return, McDonald’s CEO Chris Kempczinski said during an April 30 earnings call with analysts and investors.
“Consumers continue to be even more discriminating with every dollar that they spend as they face elevated prices in their day-to-day spending, which is putting pressure on the industry,” Kempczinski added. “[I]t’s imperative that we continue to keep affordability at the forefront for our customers.”
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12/18: The Daily Report – CBS News
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Teacher, student killed in Wisconsin school shooting identified
A teacher and student killed in a shooting earlier this week at a school in Madison, Wisconsin, were identified Wednesday by authorities.
The Dane County Medical Examiner’s Office said in a news release provided to CBS News that 42-year-old Erin West and 14-year-old Rubi Vergara were fatally shot Monday morning at Abundant Life Christian School.
Preliminary examinations determined the two died of “homicidal firearm related trauma.” Both were pronounced dead at the scene, the medical examiner said.
An online obituary on a local funeral site stated Vergara was a freshman who leaves behind her parents, one brother, and a large extended family. It described her as “an avid reader” who “loved art, singing and playing keyboard in the family worship band.”
West’s exact position with the school was unclear.
The medical examiner also confirmed that a preliminary autopsy found that the suspected shooter, 15-year-old Natalie Rupnow — a student at the same school — was pronounced dead at a local hospital Monday of “firearm related trauma.” Madison Chief of Police Shon F. Barnes had previously told reporters that Rupnow was pronounced dead while being transported to a hospital.
Police had also previously stated that she was believed to have died from a self-inflicted gunshot wound.
The shooting at the private Christian K-12 school was reported just before 11 a.m. Monday. In addition to the two people killed and the shooter, six others were wounded.
Police said the shooting occurred in a classroom where a study hall was taking place involving students from several grades.
A handgun was recovered after the shooting, Barnes said, but it was unclear where the gun came from or how many shots were fired. A law enforcement source said the weapon used in the shooting appears to have been a 9 mm pistol.
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contributed to this report.
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Last-minute government funding bill in limbo after opposition from Trump, others
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