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Samsung trolls Apple after failed iPad Pro “crush” ad
A cheeky new Samsung advertisement makes light of a recent Apple ad for its iPad Pro that was widely panned as insensitive and out of touch.
The Apple spot featured a hydraulic press shown crushing instruments, paint buckets, an arcade game and other objects, seemingly to demonstrate that the latest iPad is at once powerful and compact. But Artists and other critics blasted Apple as tone deaf in view of mounting concerns about artificial intelligence and other technologies replacing people.
Apple apologized for the ads shortly after it was released, acknowledging the spot “missed the mark.”
Now Apple competitor Samsung, which has its own tablet, has piled on. In its ad, a woman enters a scene that appears to show the aftermath of the Apple ad. Amid splattered paint, she picks up a broken guitar and starts playing a tune while reading music off a Samsung Galaxy Tab S9 tablet.
“Creativity cannot be crushed,” the tagline for the Samsung spot reads.
Directed by filmmaker Zen Pace, the spot from advertising agency BBH USA “celebrates a fundamental truth: creativity comes from within, and it’s something that technology cannot take away from us,” the ad agency said in a statement to CBS MoneyWatch.
BBH USA executive creative director Estefanio Holtz said the industry chatter around Apple’s “crush” ad provided his client, Samsung, with a unique opportunity to respond. “Samsung was interested in saying something, and it happened really fast,” Holtz told CBS MoneyWatch.
Focusing on a woman playing a broken guitar was a simple concept that Holtz said delivered a core message: “It’s about humanity, and the tablet is just a tool that helps her play the notes,” he said. “We went in the opposite direction to remind people, as we go through technological innovations, that we cannot leave humanity behind.”
NEW YORK — Former New York Gov. David Paterson and his stepson were attacked in New York City on Friday night, authorities said.
The incident occurred just before 9 p.m. on Second Avenue near East 96th Street on the Upper East Side, according to the New York City Police Department.
Police said officers were sent to the scene after an assault was reported. When officers arrived, police say they found a 20-year-old man suffering from facial injuries and a 70-year-old man who had head pain. Both victims were taken to a local hospital in stable condition.
In a statement, a spokesperson for the former governor said the two were attacked while “taking a walk around the block near their home by some individuals that had a previous interaction with his stepson.”
The spokesperson said that they were injured “but were able to fight off their attackers.”
Both were taken to Cornell Hospital “as a precaution,” he added.
Police said no arrests have been made and the investigation is ongoing.
The 70-year-old Paterson, a Democrat, served as governor from 2008 to 2010, stepping into the post after the resignation of Eliot Spitzer following his prostitution scandal. He made history at the time as the state’s first-ever Black and legally blind governor.
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A 17-year-old boy was critically injured and a person is in custody after a gunman opened fire on a SEPTA bus in North Philadelphia Friday evening, police said.
At around 6:15 p.m., Philadelphia police were notified about a shooting on a SEPTA bus traveling on Allegheny Avenue near 3rd and 4th streets in North Philadelphia, Inspector D F Pace told CBS News Philadelphia.
There were an estimated 30 people on the bus at the time of the shooting, Pace said, but only the 17-year-old boy was believed to have been shot. Investigators said they believe it was a targeted attack on the teenager and that he was shot in the back of the bus at close range.
According to Pace, the SEPTA bus driver alerted a control center about the shooting, which then relayed the message to Philadelphia police, who responded to the scene shortly.
Officers arrived at the scene and found at least one spent shell casing and blood on the bus, but no shooting victim, Pace said. Investigators later discovered the 17-year-old had been taken to Temple University Hospital where he is said to be in critical condition, according to police.
CBS Philadelphia
Through their preliminary investigation, police learned those involved in the SEPTA shooting may have fled in a silver-colored Kia.
Authorities then found a car matching the description of the Kia speeding in the area and a pursuit began, Pace said. Police got help from a PPD helicopter as they followed the Kia, which ended up crashing at 5th and Greenwood streets in East Mount Airy. Pace said the Kia crashed into a parked car.
The driver of the crashed car ran away but police were still able to take them into custody, Pace said.
Investigators believe there was a second person involved in the shooting who ran from the car before it crashed. Police said they believe this person escaped near Allegheny Avenue and 4th Street, leaving a coat behind.
According to Pace, police also found a gun and a group of spent shell casings believed to be involved in the shooting in the same area.
“It’s very possible that there may have been a shooting inside the bus and also shots fired from outside of the bus toward the bus,” Pace said, “We’re still trying to piece all that together at this time.”
This is an active investigation and police are reviewing surveillance footage from the SEPTA bus.