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Trader Joe’s viral insulated mini totes are back in stock today
Trader Joe’s mini insulated tote bags are back in stock Wednesday, after they sold out almost immediately when they first hit the grocery store chain’s shelves in June.
The insulated cooler bags proved so popular upon their initial release that customers who’d managed to get their hands on the $3.99 mini totes listed extras on resale sites like Ebay at inflated prices. There are currently 150 listings for the cooler bags on Ebay, where resellers are hawking sets of them for as much as $200.
Trader Joe’s told CBS MoneyWatch Wednesday the bags are now back in stock. The grocer in June had promised they would become available again later in the summer.
“A limited number of magenta and teal mini insulated totes will be available for $3.99 in most Trader Joe’s stores today,” Trader Joe’s said in a statement to CBS MoneyWatch.
As of Wednesday afternoon, they were in stock in at least one Manhattan Trader Joe’s store, where customers were limited to two bags per person. The bags come in two colors, “hot magenta” and “cool teal.” A Trader Joe’s spokesperson noted it is up to individual stores to set purchase limits.
Trader Joe’s touts the mini bags as “great for lunches, travel & outdoor activities.” They hold up to 1.5 gallons of food and drink. It’s unclear why the items, which resemble traditional kids’ lunch bags with soft exteriors, are so popular.
They are also not the first Trader Joe’s-branded piece of merchandise to become a sensation among consumers. Its mini canvas tote bags, originally priced at $2.99, were also wildly popular. After they quickly sold out in stores, one seller listed a set of four tote bags on Ebay for $499.99, breaking down to $125 per bag.
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Gazan chefs cook up hope and humanity for online audience
Renad Atallah is an unlikely internet sensation: a 10-year-old chef, with a repertoire of simple recipes, cooking in war-torn Gaza. She has nearly a million followers on Instagram, who’ve witnessed her delight as she unpacks parcels of food aid.
We interviewed Renad via satellite, though we were just 50 miles away, in Tel Aviv. [Israel doesn’t allow outside journalists into Gaza, except on brief trips with the country’s military.]
“There are a lot of dishes I’d like to cook, but the ingredients aren’t available in the market,” Renad told us. “Milk used to be easy to buy, but now it’s become very expensive.”
I asked, “How does it feel when so many people like your internet videos?”
“All the comments were positive,” she said. “When I’m feeling tired or sad and I want something to cheer me up, I read the comments.”
We sent a local camera crew to Renad’s home as she made Ful, a traditional Middle Eastern bean stew. Her older sister Noorhan says they never expected the videos to go viral. “Amazing food,” Noorhan said, who added that her sibling made her “very surprised!”
After more than a year of war, the Gaza Strip lies in ruins. Nearly everyone has been displaced from their homes. The United Nations says close to two million people are experiencing critical levels of hunger.
Hamada Shaqoura is another chef showing the outside world how Gazans are getting by, relying on food from aid packages, and cooking with a single gas burner in a tent.
Shaqoura also volunteers with the charity Watermelon Relief, which makes sweet treats for Gaza’s children.
In his videos online, Shaqoura always appears very serious. Asked why, he replied, “The situation does not call for smiling. What you see on screen will never show you how hard life is here.”
Before dawn one recent morning in Israel, we watched the UN’s World Food Program load nearly two dozen trucks with flour, headed across the border. The problem is not a lack of food; the problem is getting the food into the Gaza Strip, and into the hands of those who desperately need it.
The UN has repeatedly accused Israel of obstructing aid deliveries to Gaza. Israel’s government denies that, and claims that Hamas is hijacking aid.
“For all the actors that are on the ground, let the humanitarians do their work,” said Antoine Renard, the World Food Program’s director in the Palestinian territories.
I asked, “Some people might see these two chefs and think, well, they’re cooking, they have food.”
“They have food, but they don’t have the right food; they’re trying to accommodate with anything that they can find,” Renard said.
Even in our darkest hour, food can bring comfort. But for many in Gaza, there’s only the anxiety of not knowing where they’ll find their next meal.
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Story produced by Mikaela Bufano. Editor: Carol Ross.
See also:
“Sunday Morning” 2024 “Food Issue” recipe index
Delicious menu suggestions from top chefs, cookbook authors, food writers, restaurateurs, and the editors of Food & Wine magazine.