CBS News
Adidas pulls Bella Hadid ad from campaign linked to 1972 Munich Olympics after Israeli criticism
Adidas has pulled its ad featuring supermodel Bella Hadid from its campaign for running shoes inspired by a design dating back to the time of the 1972 Munich Olympics.
The German-based sportswear company drew criticism from Israel for including Hadid in the advertising for the retro SL72 shoes, which it describes as a “timeless classic.”
In a post Thursday on X, Israel’s official account objected to Hadid as “the face of their campaign.”
The 27-year-old model, whose father is Palestinian, has repeatedly made public remarks criticizing the Israeli government and supporting Palestinians over the years.
She has also been a prominent advocate for Palestinian relief efforts since the war between Israel and Hamas broke out on Oct. 7. In a lengthly Oct. 23 statement on Instagram, Hadid lamented the loss of innocent lives while calling on followers to pressure their leaders to protect civilians in Gaza.
Adidas on Friday apologized and said they are “revising the remainder of the campaign.”
“We are conscious that connections have been made to tragic historical events — though these are completely unintentional — and we apologize for any upset or distress caused,” it said.
“We believe in sport as a unifying force around the world and will continue our efforts to champion diversity and equality in everything we do,” the company added.
It did not specify what changes would be made; however, social media posts of the campaign featuring Hadid were purportedly taken down.
The “Originals’ SL 72” running shoe campaign was launched Monday and is also fronted by footballer Jules Koundé, rapper A$AP Nast, musician Melissa Bon and model Sabrina Lan.
The American Jewish Committee decried Adidas’ decision to include Hadid and said choosing a “vocal anti-Israel model to recall this dark Olympics is either a massive oversight or intentionally inflammatory.”
“Neither is acceptable,” it added in a post on X. The group did not provide evidence or detail for its allegation that Hadid was “anti-Israel.”
Hadid has not publically commented on the controversy. A photo she shared showing her standing in front of an Adidas billboard, wearing one of the sportswear manufacturer’s tops, has been removed from Instagram.
The 1972 Munch Olympics is where members of the Palestinian group Black September broke into the Olympic village on Sept. 5, 1972, and killed two athletes from Israel’s national team. They took nine more as hostages. The attackers hoped to force the release of Palestinian prisoners held by Israel as well as two left-wing extremists in West German jails.
All nine hostages and a West German police officer died during a rescue attempt by German forces.
The ad campaign also marks 52 years since the Munich Games. The Paris Olympics are set to begin on July 26.
This is the latest controversy surrounding Adidas. In April, Germany’s soccer federation said it was redesigning its national team’s Adidas jerseys after claims that the kits’ No. 44 numbering looked similar to the logo of the Schutzstaffel – Adolf Hitler’s infamous paramilitary force.
“Our company stands for the promotion of diversity and inclusion, and as a company we actively oppose xenophobia, anti-Semitism, violence, and hatred in any form,” Adidas told CBS News at the time.
The Associated Press contributed to this report.
CBS News
Future of government spending deal unclear after Trump opposition
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.
CBS News
Stock market plummets after Fed forecasts fewer rate cuts in 2025
U.S. stocks plummeted in one of their worst days of the year after the Federal Reserve forecast Wednesday it may deliver fewer shots of adrenaline for the economy in 2025 than it had earlier projected.
The S&P 500 fell 178 points, or 3%, pulling it further from its all-time high set a couple weeks ago. The Dow Jones Industrial Average lost 1,123 points, or 2.6%, while the Nasdaq composite dropped 3.6%.
The Fed said Wednesday it’s cutting its benchmark interest rate for a third time this year, continuing the sharp turnaround begun in September when it started lowering rates from a two-decade high to support the job market. Wall Street loves lower interest rates, but the Dec. 18 cut had been widely expected by Wall Street.
Why is the stock market down today?
Investors were unsettled by the Fed’s forecast for fewer cuts in 2025, even though many economists had already been paring their expectations given sticky inflation.
“Markets have a really bad of habit of overreacting to Fed policy moves,” Jamie Cox, managing partner for Harris Financial Group, said in an analyst note. “The Fed didn’t do or say anything that deviated from what the market expected—this seems more like, I’m leaving for Christmas break, so I’ll sell and start up next year.”
The bigger question centers on how much more the Fed could cut next year. A lot is riding on it, particularly after expectations for a series of cuts in 2025 helped the U.S. stock market set an all-time high 57 times so far in 2024.
Fed officials released projections on Wednesday showing the median expectation among them is for two more cuts to the federal funds rate in 2025, or half a percentage point’s worth. That’s down from the four cuts they had expected just three months ago.
“We are in a new phase of the process,” Fed Chair Jerome Powell said. The central bank has already quickly eased its main interest rate by a full percentage point, to a range of 4.25% to 4.50%, since September.
What happened to the stock market today?
Asked why Fed officials are looking to slow their pace of cuts, Powell pointed to how the job market looks to be performing well overall and how recent inflation readings have picked up. He also cited uncertainties that will require policy makers to react to upcoming, to-be-determined changes in the economy.
While lower rates can goose the economy by making it cheaper to borrow and boosting prices for investments, they can also offer more fuel for inflation.
Powell said some Fed officials, but not all, are also already trying to incorporate uncertainties inherent in a new administration coming into the White House. Worries are rising on Wall Street that President-elect Donald Trump’s preference for tariffs and other policies could further juice inflation, along with economic growth.
“When the path is uncertain, you go a little slower,” Powell said. It’s “not unlike driving on a foggy night or walking into a dark room full of furniture. You just slow down.”
One official, Cleveland Fed President Beth Hammack, thought the central bank should not have even cut rates this time around. She was the lone vote against Wednesday’s rate cut.
Wall Street’s worst performers
The reduced expectations for 2025 rate cuts sent Treasury yields rising in the bond market, squeezing the stock market.
The yield on the 10-year Treasury rose to 4.51% from 4.40% late Tuesday, which is a notable move for the bond market. The two-year yield, which more closely tracks expectations for Fed action, climbed to 4.35% from 4.25%.
On Wall Street, stocks of companies that can feel the most pressure from higher interest rates fell to some of the worst losses.
Stocks of smaller companies did particularly poorly, for example. Many need to borrow to fuel their growth, meaning they can feel more pain when having to pay higher interest rates for loans. The Russell 2000 index of small-cap stocks tumbled 4.4%.
Elsewhere on Wall Street, General Mills dropped 3.1% despite reporting a stronger profit for the latest quarter than expected. The maker of Progresso soups and Cheerios said it will increase its investments in brands to help them grow, which pushed it to cut its forecast for profit this fiscal year.
Nvidia, the superstar stock responsible for a chunk of Wall Street’s rally to records in recent years, fell 1.1% to extend its weekslong funk. It has dropped more than 13% from its record set last month and fallen in nine of the last 10 days as its big momentum slows.
“As we wrote in our 2025 outlook a couple of weeks ago, stretched positioning and sentiment left stocks vulnerable to a sell-off,” Jeff Buchbinder, chief equity strategist for LPL Financial said in a note about today’s market sell-off. “The big jump in inflation expectations and related bond sell-off was a convenient excuse. Once support from tech evaporated, no other groups were able to step in to fill that gaping hole.”
CBS News
Trump comes out against Johnson bill that would avert shutdown
Be the first to know
Get browser notifications for breaking news, live events, and exclusive reporting.