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Dolce & Gabbana launches $108 dog cologne, raising hackles of some vets and pet owners

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Temporary moratorium on dog breeding helps shelter animals find their forever homes


Temporary moratorium on dog breeding helps shelter animals find their forever homes

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Fashion house Dolce & Gabbana has launched a new alcohol-free perfume for dogs called “Fefé” in honor of Domenico Dolce’s poodle, but not all vets and pet owners agree it’s safe or appropriate.

The perfume costs 99 euros ($108) for 100 milliliters (3.4 ounces) and has been certified suitable for animal use. It follows a Safe Pet Cosmetics protocol designed to ensure a degree of safety of cosmetic products for animals comparable to that required for humans, Dolce & Gabbana said.

“Through a compliance recognition to this protocol granted by Bureau Veritas Italia, participating companies demonstrate their sensitivity in creating products that ensure the safety and respect of the animal, in accordance with established standards,” the company said in the statement issued for the launch of the perfume.

Bureau Veritas Italia is a publicly held company that provides inspection, laboratory verification and certification services.

All of the dog owners consulted by the fashion company agree that the fragrance is “gentle and well accepted by their pets,” and veterinarians approve of the product, according to the Dolce & Gabbana web page dedicated to Fefé, which cites performance reviews by veterinarians and customers.

Italy Dog Perfume
Dolce & Gabbana’s new dog perfume, “Fefe,” has been certified suitable for animal use, according to the Italian fashion house, but some veterinarians advise against using fragrances for dogs.

Gregorio Borgia / AP


Scents and sensibility

But not all veterinarians agree on the use of perfumes for dogs. For one thing, spritzing a dog with cologne may interfere with the animal’s heightened sense of smell, which the American Kennel Club describes as their “superpower.” According to Phoenix Veterinary Center, dogs have as many as 300 million olfactory receptors, compared with 6 million in humans, enabling them to detect everything from buried explosives to diseases such as cancer, as well as stress, by way of smell.

“Dogs recognize themselves by smells, they recognize a person by a smell,” said Federico Coccía, a veterinarian in Rome who holds a doctorate from the University of Teramo.

“When the dog arrives, he sees you, wags his tail, but first smells you and then recognizes you because you are stored in one of his ‘smell drawers.’ Therefore, this world of smells should not be changed,” Coccia added.

There is also concern that the use of dog fragrances could cover up bad odors that could be a symptom of diseases. 

For Coccia, becoming aware of an ongoing dermatological disease can be problematic if dogs’ natural odors are covered up. “In the case of sebaceous dermatitis, for instance, the smell somehow completes my diagnosis,” he said.

“The smell of breath, the smell of earwax are disguised by the perfume. So, it could be a problem even for us vets,” Coccia added.

Growing niche

To be sure, the booming pet market is well-scented with dog fragrances. Valued at $1.44 billion in 2024, the pet perfume market is expected to reach $2.26 billion by 2034, according to research from Quince Markets Insights in an article on LinkedIn.

Among the enthusiastic users of pet fragrances are groomers who take care of the hair and aesthetics of dogs. Aliof Rilova Tano, a dog groomer at Morgana Carpentieri’s La Boutique delle Birbe parlor in Rome, said that in general he is in favor of using fragrances for pets.

“Our dogs live with us, so a little dog at home on the couch next to us with a perfume is always pleasant,” he said.

Grooming customers often feel the same way, so much so that customer Mariarita Ricciardi said she is in favor of “anything that has to do with a natural scenting … and that can also help the quality of the hair.”

However, there are also pet owners who would never use perfumes on their animals.

“Especially brand perfumes, it seems to be a very exaggerated process of humanization,” said Francesca Castelli, a dog-owner strolling in Rome’s Villa Borghese.



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A promising young athlete is murdered. Her suspected killer disappears and an international manhunt by U.S. Marshals begins. “48 Hours” contributor Jonathan Vigliotti reports.

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How to watch the Minnesota Vikings vs. Chicago Bears NFL game today: Livestream options, more

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Minnesota Vikings v Tennessee Titans
Sam Darnold #14 of the Minnesota Vikings scrambles in the second quarter of a game against the Tennessee Titans at Nissan Stadium on November 17, 2024 in Nashville, Tennessee.

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The Minnesota Vikings will take on the Chicago Bears today. The Vikings are currently 8-2, an impressive run so far this season, and will be looking to add a fourth win to their current streak after last Sunday’s 23-13 win against the Tennessee Titans. The Bears, on the other hand, are entering this game on the heels of a four-game losing streak after a tough 20-19 loss against the Green Bay Packers last Sunday. 

Here’s how and when you can watch the Vikings vs. Bears game today, whether or not you have cable.


How and when to watch the Minnesota Vikings vs. Chicago Bears

The Vikings vs. Bears game will be played on Sunday, November 24, 2024 at 1:00 p.m. ET (11:00 a.m. PT). The game will air on Fox and stream on Fubo and the platforms featured below.


How and when to watch the Minnesota Vikings vs. Chicago Bears game without cable

You can watch this week’s NFL game on Fox via several streaming services. All you need is an internet connection and one of the top options outlined below.

Fubo offers you an easy, user-friendly way to watch NFL games on CBS, Fox, NBC, ABC, ESPN, and NFL Network, plus NCAA football channels. The Pro tier includes 200+ channels and unlimited DVR, while the Elite with Sports Plus tier adds NFL RedZone and 4K resolution. New subscribers get a seven-day free trial and all plans allow streaming on up to 10 screens simultaneously.


You can watch today’s game with a subscription to Sling’s Orange + Blue tier, which includes ESPN, ABC, NBC, and Fox. The plan offers 46 channels with local NFL games, nationally broadcast games and 50 hours of DVR storage. For complete NFL coverage, add Paramount+ to get CBS games, or upgrade with the Sports Extra add-on for additional sports channels like Golf Channel, NBA TV and NFL RedZone.


Watching NFL games, including Fox broadcasts, is simple with Hulu + Live TV, which includes 90 channels, unlimited DVR storage, and access to NFL preseason games, live regular season games and studio shows. The service includes ESPN+ and Disney+ in the subscription.


Want to watch today’s game live on your smartphone? If so, NFL+ streaming service is the solution you’re looking for. It lets you watch NFL Network and out-of-market games on mobile devices, with an upgrade option to NFL+ Premium that includes NFL RedZone for watching up to eight games simultaneously. Note that NFL+ only works on phones and tablets, not TVs.



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How to watch the Detroit Lions vs. Indianapolis Colts NFL game today: Livestream options, more

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Jacksonville Jaguars v Detroit Lions
Kerby Joseph #31 of the Detroit Lions celebrates with teammates after intercepting a pass in the third quarter of a game against the Jacksonville Jaguars at Ford Field on November 17, 2024 in Detroit, Michigan.

Nic Antaya/Getty Images


The Detroit Lions will face off against the Indianapolis Colts today. The Lions enter this game as top contenders with a near-perfect record of 9-1 so far this season. The Colts, who are 5-6 this season, could have a tough game on their hands against the Lions but will be looking to rack up another win after prevailing over the New York Jets in a tight game last Sunday. 

Here’s how and when you can watch the Colts vs. Lions game today, whether or not you have cable.


Here’s how and when to watch the Detroit Lions vs. Indianapolis Colts

The Lions vs. Colts game will be played on Sunday, November 24, 2024 at 1:00 p.m. ET (11:00 a.m. PT). The game will air on Fox and stream on Fubo and the platforms featured below.


How and when to watch the Detroit Lions vs. Indianapolis Colts game without cable

You can watch this week’s NFL game on Fox via several streaming services. All you need is an internet connection and one of the top options outlined below.

Experience NFL action like never before with Fubo’s comprehensive sports streaming platform. From Sunday showdowns to primetime matchups, catch every NFL game across major networks including CBS, Fox, NBC, ABC, ESPN and NFL Network. Choose the Pro package to unlock 200+ channels and limitless DVR storage, or elevate your game-day experience with the Elite with Sports Plus package, featuring NFL RedZone’s commercial-free scoring highlights and stunning 4K quality.

Test drive the service with a no-commitment seven-day free trial, and share the excitement with family and friends — Fubo supports simultaneous streaming on up to 10 devices, so everyone can watch their favorite teams.


You can watch today’s game with a subscription to Sling’s Orange + Blue tier, which includes ESPN, ABC, NBC, and Fox. The plan offers 46 channels with local NFL games, nationally broadcast games, and 50 hours of DVR storage. For complete NFL coverage, add Paramount+ to get CBS games, or upgrade with the Sports Extra add-on for additional sports channels like Golf Channel, NBA TV and NFL RedZone.


Watching NFL games, including Fox broadcasts, is simple with Hulu + Live TV, which includes 90 channels, unlimited DVR storage, and access to NFL preseason games, live regular season games and studio shows. The service includes ESPN+ and Disney+ in the subscription.


Want to watch today’s game live on your smartphone? If so, NFL+ streaming service is the solution you’re looking for. It lets you watch NFL Network and out-of-market games on mobile devices, with an upgrade option to NFL+ Premium that includes NFL RedZone for watching up to eight games simultaneously. Note that NFL+ only works on phones and tablets, not TVs.



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