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What is Bluesky, the online platform welcoming users leaving Elon Musk’s X?
Bluesky, a fledgling social media platform, reported Thursday that 1 million users had signed up in a single day. Some frustrated X users appear to have flocked to the newer network in recent weeks.
What is BlueSky?
Bluesky, which began as an internal project by then-Twitter CEO Jack Dorsey in 2019, was invitation-only until it opened to the public in February. Since 2021, it has been an independent company with Jay Graber as its CEO.
It currently has about 18 million users. Graber posted Friday that the platform is growing by 10,000 users every 10 to 15 minutes.
While Bluesky remains small compared to established online spaces, it has emerged as an alternative for those looking for a different mood and less influenced by X owner Elon Musk, a close ally of President-elect Donald Trump.
Why is Bluesky growing?
Two days before the sign-up surge, Trump announced that he would tap billionaires Musk and Vivek Ramaswamy to be part of his second administration, co-leading the new Department of Government Efficiency. Musk’s super PAC also spent around $200 million supporting Trump’s 2024 election campaign.
Musk bought Twitter in 2022 and rebranded it as X in July 2023. He has implemented changes to the company, cutting staff and removing protocols that created guardrails on the platform.
According to Similarweb, an online analytics tool, X experienced peak worldwide deactivations the day after Election Day, with 115,000 web visitors reportedly deleting their accounts. In December 2023, X experienced its second-highest deactivation numbers after Musk restored conspiracy theorist Alex Jones to the platform, with about 65,000 users deleting their accounts, per Similarweb.
A Brazilian judge temporarily banned X in the South American country in late August, which also caused a mass migration of users to other platforms, according to the Associated Press.
Bluesky reported that it gained half a million new users from Aug. 28 to Aug. 30, just prior to the suspension.
It is difficult to know how many users X has since it is now a private company and has not shared recent usage data. However, analytics firm Exploding Topics estimates it had about 611 million active monthly users as of April. X CEO Linda Yaccarino posted Wednesday that “X usage is at an all-time high and continues to surge.”
That same day, Musk issued new terms and conditions that allow X to use accounts’ posts and images to train its artificial intelligence platform.
Who has left X?
U.S. brands that have stopped posting to X or shuttered their accounts entirely include Target, UnitedHealth Group, Playbill and media companies like NPR and The Guardian. Several other prominent accounts with big followers said they would be departing X.
New York University professor and historian Ruth Ben-Ghiat told The Guardian this week that she is still on X, but is concerned about having a possible Trump administration member running the platform after January.
While Bluesky is not likely to surpass X anytime soon, its rise in popularity could point to a shift in social media culture in which users sign up for or leave platforms depending on the political environment.
Users might also be turning to Bluesky because it has a similar look and feel to X, or “old Twitter.” It operates both as a website and an app. Like X, Bluesky has a list feature that allows users to add a collection of accounts into one group. Then, users can make bulk decisions, like blocking, muting or following.
Another platform that has served as an alternative is Meta’s Threads, which began as a challenge to Musk’s X. In October, Meta CEO Mark Zuckerberg announced that it has 275 million monthly users.
Both Bluesky and Threads do not currently show advertisements.
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Experiencing Bhutan’s ancient and wondrous traditions
This week on 60 Minutes, correspondent Lesley Stahl reported from Bhutan, a small, remote country tucked away in the Himalayan mountains.
The Buddhist kingdom is known for its awe-inspiring mountains, pristine forests, beautiful temples and spirituality.
“I am not a spiritual person. But I had all kinds of emotional reactions to the beauty of Bhutan,” Stahl told 60 Minutes Overtime.
“Snow-capped mountains, lush forests…it’s charming, absolutely charming.”
Stahl arrived at Paro International Airport on a small plane from New Delhi, landing on a runway flanked by steep mountains.
“As you look out the window, you can see yourself coming down these steep mountain slopes. It’s hair raising. It’s also one of the most beautiful sights ever,” Stahl said.
Buddhism is the state religion in Bhutan, and it is practiced by most of its citizens.
On any given day, many people, young and old, can be seen at temples spinning prayer wheels, large cylinders made of wood, as they walk past.
Stahl spoke with Dr. Lotay Tshering, a former prime minister of Bhutan, in the center of the town of Gelephu, and he explained how the prayer wheels work.
Tshering told her they are filled with millions of written prayers, and people spin them, wishing for longevity in life or the well-being of the world.
As the wheel is turned clockwise, the devotee mentally recites a wish that they hope will come true.
“Even now, I’m making my wish,” he told Stahl.
“Whatever reasons why 60 Minutes is making this…running this project, let it come to fruition. That’s my prayer, wish for the day. So, yes, these are very significant in our lives.”
While the team was in the country’s capital, Thimphu, they saw a festival called the Thimphu Drubchen, with ceremonial dances, known as cham, that take place every year.
Masked dancers perform precisely choreographed dances to a packed audience of Bhutanese to celebrate the female deities that they believe offer them protection.
Watching from a balcony overlooking the courtyard of the Tashichho Dzong, a fortress-like monastery and administrative center where the festival is held, Stahl spoke with Prime Minister Tshering Tobgay.
“This particular ceremony in Thimphu has been going on… uninterrupted, every year, for more than 400 years,” he told Stahl.
He told Stahl that while the spectacle is entertaining and enjoyable, bearing witness to it has a sacred religious purpose.
“Just by witnessing these dances…we believe that we receive blessings to protect us for a whole year.”
In a grassy field in Thimphu, Stahl watched an archery match with Rabsel Dorji, who works for Bhutan’s government.
Two teams of archers, using traditional bows and arrows made of bamboo, took aim at a target roughly 145 meters away, the length of a football field and a half.
“[The target] is quite far away and quite small. It’s only about three feet high and… one foot wide. So, it’s a difficult task,” Dorji told Stahl.
Dorji explained that, depending on where the arrow hits, the team is awarded one or two points. The first team to 25 points wins a game. The team that wins the best out of three games wins the match.
But points can be deducted from a team if the opposing team hits the target afterward.
“The game can go very, very long into a whole day…or a whole two or three-day affair,” Dorji said.
Stahl reacted with surprise when she saw a team singing and dancing after they hit a target.
Dorji explained that it’s the equivalent of an end-zone dance. “It’s a Bhutanese version of it,” he said, laughing.
Stahl told Overtime that throughout her travels it was visibly apparent that Bhutan was still firmly connected to its ancient past.
“A lot of countries in the world have [become] so Westernized that they’ve lost their character. Here, they have kept their old traditions… they’ve kept their old architecture. They wear old-fashioned clothes,” she said.
But Bhutan is facing an economic challenge that has made its future uncertain: young people are leaving the country for higher-paying jobs in countries like Australia.
Stahl and the 60 Minutes team were given a rare audience with the king of Bhutan, who described his plans to build a new city, the Gelephu Mindfulness City, in the country’s south, near the border with India.
The king hopes the new city will provide job opportunities that will bring these young people back.
“The king’s concept is that there will be a modern city, but it’ll be Bhutanese. Buddhism will be at the heart of it. Clean air, clean water,” she told Overtime.
The king hired renowned Danish architect Bjarke Ingels to design the new city. Ingels showed Stahl renderings for several projects, including a massive, colorful dam that will be used to generate hydroelectric power.
“And in the middle of the dam is a temple, right in the middle of the dam,” Stahl said.
“You have to hope that this little country can succeed in holding on to its character, its spirituality.”
The video above was produced by Will Croxton. It was edited by Sarah Shafer Prediger.
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