Trader Joe’s is always surprising customers with new and exciting products. One of their newest launches, the Japanese Mini Taiyaki, has quickly become a hot topic. While many fans are loving the taste, others are puzzled because it doesn’t look like a dessert at all!
Trader Joe’s Push for More Asian-Inspired Treats
Trader Joe’s is known for offering foods from around the world. Lately, they have been adding more Asian-inspired items to their shelves, and shoppers are noticing. Items like Kimbap and Squiggly Noodles went viral recently, and now, there’s even more to try.
In the past few months, the store has introduced Okonomiyaki Japanese Vegetable Pancakes, Kanom Krok Thai Coconut Pancakes, and tasty Spring Rolls filled with tofu or shrimp. It’s clear that Trader Joe’s wants to keep giving customers exciting international flavors.
What Is the New Japanese Mini Taiyaki?
The newest addition is the Japanese Mini Taiyaki. It’s a frozen treat that costs $4.99 for a pack of eight small, fish-shaped cakes. Even though they look like fish, they are actually sweet! The outer layer is crispy and has a mochi waffle-like texture, while the inside is filled with creamy custard.
Trader Joe’s describes them as “a feast for the eyes” and says every bite offers a crisp outside and a soft, creamy inside.
Sweet or Savory? Shoppers Are Confused
While the taste is winning hearts, the look of the Japanese Mini Taiyaki is confusing many shoppers. Some people thought they were buying something savory, like chicken nuggets or fish sticks, because of the fish shape.
One shopper posted a photo on Facebook, urging everyone to grab the treat if they see it, saying: “They don’t look like dessert, but they are!” The post received nearly 10,000 likes and hundreds of comments.
Some customers admitted they misread the packaging, thinking it said “creamy mustard” or even “teriyaki custard,” which added to the confusion.
More Exciting Launches at Trader Joe’s
Besides the Japanese Mini Taiyaki, Trader Joe’s has introduced several other new items recently, including a new Matcha flavor that has customers excited. However, not all news is sweet — shoppers are also upset because the store has discontinued a popular vanilla treat.
Trader Joe’s continues to be a favorite for adventurous food lovers. Their new products keep bringing fresh tastes from around the world, even if they sometimes look a little surprising!