Amazon is bringing two big updates that will change the way people shop and use voice assistants. The new ‘Buy for Me’ feature and the improved Alexa+ are designed to make online shopping more convenient and help users with everyday tasks using smart AI. Here’s everything you need to know about these exciting new tools.
What is the ‘Buy for Me’ Feature?
Many people check different websites before buying something online. Even though Amazon already sells a huge number of products, some items are only available on other brand websites. The new ‘Buy for Me’ feature helps customers find and order these products easily—without leaving the Amazon app or website.
How Does It Work?
When you search for a product on Amazon, you will now see items from both Amazon and other third-party sellers. If a product isn’t sold directly by Amazon, it may appear with a ‘Buy for Me’ label. When you click on it, you’ll go to a product page that gives all the important details, just like a regular Amazon item.
If you decide to buy it, just tap the ‘Buy for Me’ button. Amazon will place the order for you from the other brand’s website. You can still track your delivery and contact the seller through Amazon’s platform.
Why Is This Helpful?
This new feature saves time and makes online shopping easier. You don’t have to switch between websites or worry about safety when buying from unknown stores. Everything is done through Amazon, so the process feels simple and familiar. It also gives more visibility to other brands that may not sell directly on Amazon.
Amazon Says It’s Powered by Smart AI
Oliver Messenger, who works at Amazon, explained that this feature uses smart AI to help shoppers get more options quickly. It also helps brands get noticed by more people. So, both customers and sellers benefit from this system.
What is Alexa+ and Why Is It Special?
Along with ‘Buy for Me’, Amazon has also introduced Alexa+, a smarter version of its voice assistant. Alexa+ can now talk more naturally, understand what you say better, and even remember your likes and habits.
With Alexa+, you can book restaurants, create food recipes, set multiple timers, and control smart gadgets in your home—all with simple voice commands. Alexa+ gets better the more you use it, as it learns your routine and preferences.
Is There a Cost for Alexa+?
Alexa+ costs $19.99 a month. However, if you are an Amazon Prime member, you can use it for free. This means Prime users get access to this powerful tool at no extra cost.
Why Alexa+ Is a Big Step Forward
Amazon’s Panos Panay, who helped develop Alexa+, said the old Alexa had limits and sometimes didn’t understand users properly. But now, with the latest AI, Alexa+ can hold real conversations and offer better help in your daily life.
The new version is designed to work like the leader of an orchestra—connecting and managing all your devices, apps, and information in a smart and organised way.
Amazon is making big moves with its new ‘Buy for Me’ and Alexa+ features. Now, shopping becomes faster and simpler, and voice assistance becomes more personal and intelligent. Whether you want to shop from more brands or need help with daily tasks, these updates make Amazon more useful than ever. It’s all about making life easier with the help of smart technology that feels natural and reliable.