Going to the movies might soon become easier on your wallet! Starting July 9, AMC Theatres will offer adult movie tickets at discounted prices every Wednesday. But there’s a small catch—you need to be part of their free membership program called AMC Stubs to enjoy the deal.
What Is the AMC Stubs Program?
AMC Stubs is a rewards program with millions of members across the US. The basic Insider membership is completely free and gives you access to special discounts, including lower ticket prices on Tuesdays and now Wednesdays. If you’re a movie lover, joining the program is a no-brainer.
Why Is AMC Doing This?
AMC is bringing back weekday discounts to bring more people to the theatres. In the first quarter of 2025, attendance in the US dropped by more than 11% compared to last year. This move is aimed at boosting midweek movie watching, especially with big blockbusters set to release.
AMC CEO Adam Aron said that this decision only became possible after seeing signs of real recovery at the box office. April and May 2025 were strong months for ticket sales, giving AMC the confidence to offer this midweek discount.
Perfect Timing with Big Movie Releases
According to experts, this new offer comes at just the right time. July is packed with big film releases like Spiderman and Jurassic World Rebirth. With more exciting films on the way, cheaper Wednesday tickets will give fans even more reason to head to the theatre.
Paul Dergarabedian, a senior media analyst, said that offering discounts during such a strong season will benefit both AMC and the audience. It gives people a chance to catch more movies without breaking the bank.
How Long Will This Offer Last?
As of now, AMC hasn’t said how long this Wednesday offer will continue. It may be a short-term deal or a permanent change—only time will tell. But since it’s free to join AMC Stubs Insider, there’s no harm in signing up and enjoying it while it lasts.
AMC’s Big Push for Premium Movie Experiences
AMC is not just focusing on discounts. The company is also investing heavily in premium cinema experiences. At CinemaCon in Las Vegas, AMC announced plans to open 40 new Dolby Cinema theatres by 2027, taking the total to 200 locations.
Dolby Cinema offers next-level sound and visuals with Dolby Atmos and ultra-clear screens. This is part of AMC’s broader plan to offer more immersive experiences through formats like 4DX and ScreenX, which provide a more thrilling movie experience compared to standard screens.
Are People Still Going to the Theatres?
Yes! Even though streaming is popular, many movie fans still prefer going to theatres—especially when the film is big and exciting. IMAX and Dolby Cinema had record-breaking years in 2024. This shows that when given the right kind of experience, audiences are willing to pay and show up.
Big movies like Avengers: Endgame and Spider-Man: No Way Home proved that crowds will come when the content is worth it. And with ticket prices averaging around $11.31 in 2025, going to the theatre is often cheaper than renting a new movie online for $20.
AMC’s decision to add Wednesday discounts is a smart move to bring in more people, especially during a time when exciting films are hitting the screens. With big blockbusters lined up, fun new formats like Dolby Cinema growing, and midweek ticket deals, the movie theatre experience is definitely back in business. If you’re not already a member, this might be the perfect time to sign up for AMC Stubs and enjoy the benefits.