A luxury chocolate bar from Dubai has become the latest viral sensation on social media, especially TikTok, and now people are paying up to $24 for a single piece of this Middle Eastern treat at stores like Walmart.
The Dubai Chocolate Bar, filled with pistachio cream and wrapped in flaky shredded pastry, has become one of the most talked-about desserts online.
What Is the Dubai Chocolate Bar?
The chocolate bar is no ordinary sweet. It features a mix of delicious ingredients like milk chocolate, pistachio cream, and a special kind of shredded pastry known as kataifi or kadayif. These are fine strands of dough used in Middle Eastern desserts like knafeh.
The viral version of the chocolate bar has a knafeh-style center, which is soft, syrupy, and creamy. It’s covered with rich chocolate, making it a luxurious, mouth-watering treat.
The TikTok Craze That Started It All
The craze began in December 2023, when TikTok creator Maria Vehera posted a video showing her enjoying the dessert. Her video quickly went viral, collecting over 6.9 million likes.
The bar featured in her video is called “Can’t Get Knafeh of It”, made by Fix Dessert Chocolatier, a Dubai-based dessert brand. Soon after, sweet lovers across the world began searching for it—only to find that the treat was hard to find and very expensive.
Where Can You Buy It?
Many retailers have now jumped on the trend, offering their own versions of the Dubai Chocolate Bar:
Walmart is selling the Choco De Mua Dubai Pistachio Chocolate Bar for $24, which is actually marked down from the original price of $28.99. This 7-ounce bar includes Dubai chocolate, pistachio cream, and a knafeh-inspired center.
Meanwhile, ShopRite is offering a more budget-friendly version called the BeeMax Dubai Style Chocolate for $11.99. It contains milk chocolate, pistachio cream, and kadayif (the Turkish name for kataifi).
Some online retailers, like Try Aladdin, are selling smaller bars for just $2.99, making the treat more affordable.
Costco also joined the trend with a box of 41 bite-sized Bouchard Dubai Chocolates for $17.99, and even launched an ice cream version of the viral dessert at the same price.
Not Just Chocolate—Now in Drinks Too
The Dubai Chocolate Bar’s popularity even inspired a Starbucks Matcha Latte, created with the same flavor notes. This limited-edition drink also became highly popular in select locations.
Homemade Versions Gaining Popularity
Because of the high price and limited availability, many TikTok users have started making their own versions at home. These homemade bars try to capture the same taste using easily available ingredients like chocolate, pistachio spread, and shredded pastry.
The Dubai Chocolate Bar has become more than just a dessert—it’s now a global social media sensation. From viral TikTok videos to limited-stock store shelves, this sweet treat has won the hearts of dessert lovers everywhere. But with prices ranging from $2.99 to $24, where and how you buy it makes all the difference.
Whether you grab a cheaper version online or splurge at Walmart, there’s no doubt the Dubai Chocolate Bar is one of 2025’s hottest food trends. If you haven’t tried it yet, now might be the time to see what the hype is all about!