As the economy presents more financial challenges, many young adults from Gen Z are not just watching from the sidelines—they’re getting creative. With inflation, rising living costs, and job market uncertainty, side hustles are becoming a lifeline for this generation. Here’s how Gen Z is handling money pressure and why multiple income streams are the new norm.
Why Gen Z Is Turning to Side Hustles
Gen Z, which includes people born between 1997 and 2012, is navigating an unpredictable economy. According to a recent survey by financial tech firm Intuit, this group is being cautious but strategic with money. The study included over 1,000 Americans aged 18 to 25 and found that 75% are hesitant to make long-term financial plans due to economic stress.
Despite the worry, many remain hopeful. Around 42% said they’re “cautiously optimistic” about their future. But their optimism is being tested by financial burdens like rent, bills, groceries, and especially student loans. Nearly all participants—98%—said the high cost of living is their biggest financial concern. Others are anxious about job stability, saving money, and paying off debt.
Multiple Income Streams: The New Financial Safety Net
In response, Gen Z is taking charge of their financial futures. Many are building income through side hustles—small jobs or projects outside of their main source of income. These help young people pay off debt, boost their savings, and gain valuable skills.
Intuit’s survey found that 56% of Gen Z-ers plan to have two to three sources of income within the next five years. Already, about 25% have started side hustles. However, many others are interested but unsure where to begin. Around 37% said they want to start a side hustle soon, while 29% admitted they don’t know how to get started.
What Makes a Good Side Hustle
A successful side hustle often starts with something you enjoy and are good at. Whether it’s writing, photography, tutoring, coding, or crafting—using your skills can make the process more enjoyable and rewarding. Gen Z-ers are encouraged to think about their talents and interests before jumping in.
Side hustles can also help in unexpected ways. Some people use them to explore new passions, build work experience, or even turn them into full-time businesses over time.
Easy Side Hustle Ideas for Beginners
If you’re not sure where to start, here are some popular and beginner-friendly side hustles that people have seen success with:
- Vintage clothing reselling
- Dog walking or pet sitting
- House cleaning and yard work
- Food delivery services
- Ridesharing like Uber or Lyft
- Freelancing on sites like Fiverr and Upwork
- Content creation on YouTube or Instagram
- Dropshipping and e-commerce
- Affiliate marketing
- Selling handmade items on Etsy
- Online surveys and app testing
- Car detailing
- Transcription work
Some of these don’t even require much skill or money to get started. For example, one person reportedly earns over $18,000 a month with a passive side hustle, while another makes $50,000 a month through a simple Amazon-based business using just a smartphone and two hours a day.
Gen Z is showing determination in the face of financial uncertainty. With many choosing to take on side hustles, the younger generation is finding smart ways to earn more and worry less. Whether it’s freelancing online, walking dogs, or selling crafts, side hustles are becoming a vital tool for financial independence. As more Gen Z-ers aim for multiple income streams, it’s clear that the gig economy is not just a trend—it’s a key part of their money strategy.