Trader Joe’s is joining the viral dessert trend by launching its very own Dubai Chocolate Bars at a price that’s hard to beat. The iconic Middle Eastern treat, known for its rich pistachio filling and luxurious chocolate coating, has taken social media by storm. Starting May 28, shoppers can grab a bar for just $3.99—much cheaper than similar versions at big retailers like Walmart and Target. Here’s everything you need to know about this delicious, budget-friendly treat.
The Viral Chocolate That Took Over TikTok
Dubai Chocolate Bars became a sensation in the United States in 2023 after a TikTok video showcased the rich, pistachio-flavored dessert. These chocolates are known for their smooth pistachio cream, crispy shredded pastry called kataifi, and a rich chocolate coating. Typically made with milk chocolate, Trader Joe’s version will come wrapped in dark chocolate instead.
The viral fame hasn’t died down since. Foodies and dessert lovers across the U.S. have been racing to get their hands on these bars, despite their usually high price tags. Now, Trader Joe’s is stepping in with a much more affordable alternative.
Affordable Indulgence at Trader Joe’s
According to a leak by a Trader Joe’s employee on TikTok—later shared via Reddit—these chocolate bars will be hitting shelves on May 28. The bars, made by Patislove, weigh 3.52 ounces and will cost only $3.99 each.
Compared to the steep prices elsewhere, Trader Joe’s version is a major bargain. At Target, a 7-ounce Dubai Chocolate Bar sells for $29.99, while another smaller 3.53-ounce version goes for $17.99, even after a sale. Walmart lists similar bars for $24, marked down from $28.99, and has another listing for $16.90. That’s more than four times what Trader Joe’s is charging.
What’s Inside the Bar?
Trader Joe’s version doesn’t stray too far from the original. These handcrafted bars feature a luscious pistachio cream filling, crunchy kataifi (a shredded pastry similar to baklava), all wrapped in smooth dark chocolate. The twist from milk to dark chocolate may even appeal more to chocolate purists looking for a richer taste.
Fans Can’t Wait
The online foodie community is buzzing with excitement. On Reddit and TikTok, users are counting down the days. One commenter wrote, “Oh good! I’ve been wanting to try this!!!!” Another said, “Got my daughter a $30 Dubai chocolate bar for her birthday. This is much better!” Clearly, the sweet price point is a big win for budget-conscious dessert lovers.
Trader Joe’s vs. The Rest
Many retailers have tried to cash in on the Dubai Chocolate trend, but none have come close to Trader Joe’s low price. Even Costco, which sold a box of 41 mini Dubai chocolates for $17.99 and an ice cream version for the same price, still can’t match the $3.99 per bar deal from Trader Joe’s.
While the quality and taste might slightly differ between brands, Trader Joe’s is offering an entry-level way for curious shoppers to try this trendy treat without breaking the bank.
With its affordable price, quality ingredients, and viral fame, Trader Joe’s Dubai Chocolate Bar is shaping up to be a must-try treat of the season. Whether you’ve already fallen in love with the rich, pistachio-filled dessert or you’re eager to see what the hype is all about, now’s your chance to indulge—without spending a fortune.