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Want to watch Super Bowl 2024 commercials before the big game? These ads are already live.
The Super Bowl isn’t only a championship game for pro football, it’s also the biggest day in advertising, with top brands aiming big-budget commercials at an expected audience of more than 100 million viewers. Many of those companies are releasing their ads early, hoping to generate buzz before the February 11 game.
There’s a lot on the line for businesses, which this year are paying $7 million for 30 seconds of air time during Super Bowl LVIII. A winning commercial can stir interest in a brand, cement customer loyalty and even boost sales.
“It’s the last tent-pole mass media event at the moment,” Kofi Amoo-Gottfried, chief marketing officer for DoorDash, which has a commercial in this year’s Super Bowl, told CBS MoneyWatch. “It’s the one time you have left where you can have 100 million people-plus paying attention to the same thing.”
Super Bowl LVIII will broadcast live on Sunday, February 11, at 6:30 p.m. Eastern time from Allegiant Stadium in Las Vegas, Nevada, on CBS and Nickelodeon, as well as on streaming on Paramount+ (CBS and CBS News are owned by Paramount Global.) Here’s how to watch the Super Bowl.
Super Bowl commercials 2024: Playing it safe
Based on what is seen in the commercials released ahead of the game, this year’s crop is avoiding controversy, perhaps due to last year’s backlash against Bud Light over its marketing deal with transgender TikTok star Dylan Mulvaney and the politics of a presidential election year.
“The first Super Bowl spots to be released embrace light humor,” said Northwestern University marketing professor Tim Calkins. “This isn’t a surprise; safety is key when advertising on the Super Bowl so most advertisers will stay far away from controversial topics.”
Here are some of the Super Bowl commercials and teasers already released ahead of the game.
Anheuser-Busch
The beer maker is going for nostalgia with its one-minute long commercial featuring its famous Clydesdale horses. In the spot, a blizzard threatens to stop a delivery of Budweiser, until a team of Clydesdales are hitched to an old-fashioned wagon loaded with kegs. They travel over a snowy road and into a town where a bar is running low on Budweiser, saving the day.
The horses are greeted in town by a Labrador retriever, another nostalgic callback to previous Super Bowl ads that feature both the iconic Clydesdales and a lab.
BIC lighter
This humorous ad for what BIC calls “the most borrowed lighter” features Snoop Dogg, Martha Stewart and Willie Nelson as they banter about the advantages of using the EZ Reach lighter to light, well, all kinds of things.
Booking.com
The travel booking site features Tina Fey as she uses body doubles to try out a variety of travel experiences — with the doubles including her former “30 Rock” co-star Jane Krakowski as well as actor Glenn Close.
BMW
BMW’s 60-second ad for its electric BMW i5 car features actor Christopher Walken going through his as everyone he encounters — from actress Ashley Park of “Emily in Paris” to this year’s half-time performer, Usher — imitates the legendary actor’s unique speaking voice and dance moves.
The tagline? “There’s only one Christopher Walken. And only one ultimate driving machine.”
“The reality is everyone has a Walken impression. But there’s only one original,” Rich Silverstein, co-chairman of Goodby Silverstein & Partners, which created the ad for BMW, noted in a statement.
DoorDash
DoorDash is making an unusual play this year in the Super Bowl, with its ad dangling a sweepstakes offering one viewer the chance to win everything that is advertised during the championship game. Yes, that includes every car, like the BMW mentioned above, and every non-alcoholic food item, including mayonnaise and Reese’s peanut butter cups.
Drumstick
The classic ice cream brand is marking its Super Bowl debut with a humorous spot about an airline passenger in pain asking if there’s a doctor on the plane. “Dr. Umstick” replies that he’s a doctor, but rather than providing medical help, he comforts the other passengers and flight crew with Drumstick ice cream cones.
The spot features comedian and actor Eric André.
E*Trade
The E*Trade baby, who made his Super Bowl debut in 2008, is back once again for yet another spot in the big game. This time, the talking baby has a diminutive friend, with the tiny pair taking on adult competitors in a game of pickleball while talking financial planning instead of smack.
Etsy
The craft marketplace is advertising its new “gift mode,” a service that helps shoppers find gifts for others. The ad features Americans trying to figure out what to give France as a thank you present in exchange for the Statue of Liberty.
Lindt chocolate
Lindt chocolate brand is airing its first Super Bowl ad on Sunday with a spot called “Life Is a Ball.” The 30-second spot features a red-foil wrapped Lindt chocolate ball as it bops around people enjoying the chocolate to the peppy tune of Perry Como’s 1957 song “Round and Round.”
NERDS
The candy brand is making its Super Bowl debut with a spot that teases actor Addison Rae teaching a mystery student some dance moves for their big commercial debut, with her noting, “That was cute!” in a slightly dubious tone.
This ad also marks NERDS’ manufacturer Ferrara’s first Super Bowl ad.
Oikos yogurt
The yogurt brand’s ad features famed ’90s comedian Martin Lawrence and NFL Hall-of-Famer Shannon Sharpe as they contemplate what to do about their golf cart, which they drove into a golf course pond. Sharpe suggests a tow truck, which Lawrence — who is eating an Oikos yogurt — scoffs at, showing off his yogurt-fueled super strength as he deals with the situation on his own.
Paramount+
CBS parent Paramount+ will have a humorous spot featuring “Star Trek” actor Patrick Stewart and other characters from Paramount shows as they scale “a mountain of entertainment.” Look for stars including Drew Barrymore and “Survivor” host Jeff Probst, as well as animated characters such as Peppa Pig.
Pluto TV
The ad-supported streaming service’s Super Bowl commercial imagines farmers growing crops of “couch potatoes” — fields of people in potato costumes who, yes, sit on couches and watch streaming shows.
T-Mobile
Actor Jason Momoa tells actors Zach Braff and Donald Faison from the aughts TV comedy “Scrubs” that his watch party is canceled because his cable is out. Cue a “Flashdance”-inspired song-and-dance routine with Braff and Faison praising the advantages of T-Mobile’s home internet. Momoa busts some moves and shows off his pipes.
Uber Eats
Uber’s food delivery service Uber Eats will have a star-studded ad featuring Victoria and David Beckham. In a comical teaser for the spot, the power couple poke fun at a viral scene from their Netflix documentary “Beckham” in which the soccer legend calls out his wife as she attempts to describe her privileged life growing up as working class. In the Uber teaser, Victoria describes the upcoming ad as occurring “during the big baseball game,” as her husband chimes in to “correct” her. The tagline: “No matter what you forget, just remember Uber Eats on Super Bowl Sunday.”
A second teaser for Uber Eats features Grammy-nominated musician Jason “Jelly Roll” DeFord, who looks at himself in the mirror, having forgotten his face is covered in tattoos. “They’re everywhere and they’re horrible!” the Nashville singer exclaims.
—With reporting by the Associated Press.
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GOP Rep. French Hill says it’s up to House Ethics Committee to decide on releasing Gaetz report
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Calvin Klein model charged with murder in stabbing death in New York City
A model who has appeared in campaigns for Calvin Klein and Levi’s has been formally charged in the stabbing death of a man in New York City, prosecutors said Saturday.
Dynus Saxon was arraigned in Bronx criminal court late Friday in connection with the Nov. 10 killing of Kadeem Grant, according to Bronx District Attorney Darcel Clark’s office.
Police say they found the 35-year-old victim stabbed in the chest in an apartment in the New York City borough of the Bronx.
They haven’t disclosed a motive or any other details surrounding the incident other than to say that Grant was pronounced dead at the scene and that a knife was recovered. The knife was discovered near the victim’s body and a trail of blood was seen on the front steps of apartment building, the New York Post reported.
Saxon was arrested Monday on charges of murder, manslaughter and criminal possession of a weapon.
At his arraignment Friday, the 20-year-old resident of Manhattan’s East Harlem neighborhood was held without bail until his next court date on Dec. 3, Clark’s office said.
Saxon, who has also appeared in fashion publications such as Vogue Italia and L’Officiel Baltic, didn’t speak during the proceedings, the Daily News reported.
Prosecutors said he had a large bandage over his right hand because of an injury he sustained while repeatedly jamming the knife into Grant’s chest, the newspaper said.
Grant’s father, Christopher Grant, told the Daily News that his son cared for his young daughter and his grandmother.
“He was just a loving kid who was there for his family and his daughter. It’s just so sad that she has to grow up without a father,” Christopher Grant told the Daily News.
Bronx Defenders, a public defender nonprofit representing Saxon, didn’t immediately respond to an email seeking comment Saturday.
Saxon’s Instagram profile, which has since been made private, featured photos of his modelling work, as well as attending red carpet events, including the New York premiere of the Marvel film “Deadpool & Wolverine” this summer.
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Transcript: Rep. French Hill on “Face the Nation with Margaret Brennan,” Nov. 17, 2024
The following is a transcript of an interview with Rep. French Hill, Republican of Arkansas, on “Face the Nation with Margaret Brennan” that aired on Nov. 17, 2024.
MARGARET BRENNAN: And we are joined now by Republican Congressman French Hill. He joins us from his district in Little Rock. Good morning to you, Congressman.
REP. FRENCH HILL: Good morning, Margaret. Thanks for having me.
MARGARET BRENNAN: Glad to have you here. You served with Congressman Gaetz. You heard the Speaker who has said, while he doesn’t want to specifically wade in to the ethics matter, he also thinks it would set a bad precedent to release a report on a former member. Do you think the Ethics Committee should make that decision for itself?
REP. HILL: Well, I think the Ethics Committee does make that decision for itself, but I think Speaker Johnson makes a important point, which is, Mr. Gaetz has resigned from Congress. There are many investigations that the House Ethics Committee has done, and we don’t want to set a precedent where we, under any circumstances, will release documents from that committee, but that decision is theirs. Speaker Johnson has made his views known, and now it will be up to the Senate to conduct their advise and consent confirmation process.
MARGARET BRENNAN: You know, CBS News reported back in June that four women informed that committee they were paid to go to sex and drug fueled parties with Mr. Gaetz. Also the Ethics Committee has Venmo transactions showing Gaetz’s payments for the women, since taxpayers paid money for this report to be conducted and it was done, do you think if you were a Senate you would consider this material information to confirming the top lawmaker for the United States of America- law enforcement officer, I should say?
REP. HILL: I don’t, I don’t have, I don’t, I don’t personally know any details about the ethics investigation or the allegations, because I haven’t, don’t serve on that committee. But your point is, would the Senate Judiciary Committee asked to see that report, and that may well be a decision that they take, and the ethics committee has a decision that they have to make, and Mike Johnson’s expressed his view on on that as well. So as I say, this is an important process that the Senate has to do, advise and consent for all the nominations, and President Trump has the prerogative to nominate the people that he thinks can best lead the change that he believes the American people are seeking in each of the agencies of the federal government.
MARGARET BRENNAN: You have spoken to us before here on “Face The Nation” about your work around Syria and Bashar Al Assad’s oppressive regime there. You actually visited northern Syria, an area that he wasn’t in control of, back in 2017. The first lawmaker since John McCain to do so. Congresswoman Tulsi Gabbard, when she was in office, went to Syria and met with Mr. Assad himself, then publicly, she came out and questioned U.S. intelligence assessments of his chemical weapons attacks that were carried out on civilian areas, not just once, multiple times. These were high confidence assessments by the intelligence community. Would you feel comfortable with her at the helm of all 18 of them?
REP. HILL: Well, I served on the House Intelligence Committee during this past Congress, and I know the important job that the DNI performs in coordinating, collecting and reporting on our intelligence. And I think should Tulsi Gabbard be confirmed, she would know with high confidence as to precisely how we collect intelligence, how we coordinate and collaborate on it, and how we then report it to the President of the United States and to the two intelligence committees. So again, this is an important assessment for the Senate to make, but I remind you Margaret, Donald Trump won the election. He wants people that he has a good relationship with, that he trusts, that he believes can do a good job in the agencies to send the message that we want change in Washington. And the Senate, too, has their important job, and we’re going to have to wait and see how the Senate handles each of these confirmations.
MARGARET BRENNAN: So it was John McCain who went in 2017, you went in 2023 I may have misspoken there on the year, but so, you believe the US intelligence community conclusions, though? You don’t mean to question those?
REP. HILL: No, I don’t.
MARGARET BRENNAN: Okay.
REP. HILL: I’m simply saying, as a member of the committee, I don’t question that public assessment that’s been made in the public domain over many, many years, and I’ve led the charge against the Assad regime. I do not support that the Arab League put him back into diplomatic standing by admitting him to the Arab League. And I think America has a lot to do to limit Assad’s influence in the region, which is a partner with the Russians and the Iranians. And that’s not in the interest of the United States, Iraq, Israel or peace in the region.
MARGARET BRENNAN: You have also been a supporter of Ukraine, and you’ve been trying to find some creative ways to help allow them to gain access to continued U.S. support. There was a tremendous attack just overnight there by Russia. The Biden administration wants to provide a $20 billion loan backed up by frozen Russian assets. Will the Congress give them permission to use that money for military assistance?
REP. HILL: Well, the REPO Act that was included in the national security package I worked on very closely with Chairman Mike McCaul of the foreign affairs committee gives the United States the authority to not only take frozen assets, but confiscate them and use them for the benefit of Ukraine. The loan you’re referring to has been negotiated between the Europeans and the Americans to back the Ukrainian government. I believe that will go through in my judgment. But I would urge President Trump, as he takes office, to actually follow the law and confiscate those Russian assets, as I believe that gives both Ukraine, the United States and Europe a much stronger negotiating position with Russia. And I don’t believe Biden, nor the G7 countries, have been tough enough on Russian on sanctions, on the delivery of weapons that were needed to have ended this war long ago.
MARGARET BRENNAN: You’re gesturing to what we know, which is that this is a pretty dangerous world right now. One of the selections that the President-elect has made to run the Pentagon at this time is Pete Hegseth. He would be the defense secretary, 44 years old, decorated Army vet, TV commentator. Do you think experience is necessary, or is on the job training OK at the Pentagon?
REP. HILL: Well, again, I think this will be assessed by the Senate in their confirmation process. He has a distinguished background in the military, and that counts for a lot, and I think his plans, his thoughts, his leadership, will be exposed when he goes through that Senate confirmation process. But once again, I have to say, President Trump, when he came into office in 2017 had cabinet members that he really had no personal relationship with, had no working background with. He wants to correct that this time by finding people that he has a good working relationship with. He knows how they think. They know how he thinks, because he thinks it will lead to better decision making in his administration. He’s got that prerogative to nominate those men and women and the Senate will have their advice and consent function well underway, and majority leader-to-be John Thune has said look, he’ll be effective. He’ll be speedy. He’ll take it done, get it done in the right course of action.
MARGARET BRENNAN: Congressman, thank you for your time today.
REP. HILL: You bet. Thank you, Margaret.