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Snoop Dogg, Master P’s company sues Post claiming ‘bad faith’
A lawsuit filed by their company, Broadus, alleges Post “had no intention” of following through on the deal to make, distribute and promote the new Snoop Cereal.
LAKEVILLE, Minn. — Editor’s note: The video above first aired on KARE 11 in December 2022.
The company owned by A-list rappers Snoop Dogg and Master P is ready to drop its agreement with Lakeville-based Post cereal brands like it’s hot.
A lawsuit filed in Dakota County Tuesday, alleges Post “had no intention” of following through on the deal to make, distribute and promote the rappers’ new cereal brand.
The lawsuit filed by Broadus Foods, LLC, accuses Post Consumer Brands, LLC, Post Foods, LLC, and Walmart, Inc., of failing to honor their agreement reached in late 2022 to make the new Snoop Cereal readily available across major retailers, the largest distributor of which being Walmart.
While the lawsuit said Post tried to buy Snoop Cereal outright, the Broadus business partners “believed that selling the brand would destroy the whole purpose of leaving the company to their families as legacy.”
Broadus lawyers allege that’s why Snoop Cereal was “choked out” of the market.
“Essentially, because Snoop Dogg and Master refused to sell Snoop Cereal in totality, Post entered false arrangement where they could choke Broadus Foods out of the market, thereby preventing Snoop Cereal from being sold or produced by any competitor,” it read.
Despite the cereal’s initial success, court documents allege the product couldn’t be found on Walmart shelves shortly following its launch. The company said it later learned from employees at various stores that the cereal was in their stockrooms, but the boxes were “coded to not be on the store shelves.”
“Unlike the other Post branded boxes of cereal around them, these Snoop Cereal boxes had been in the stockrooms for months without ever being made available to customers,” the lawsuit claims.
Broadus Foods said that because Post and Walmart failed to honor their agreement, it resulted in losses that not only “cut into” profits, but
“Broadus Foods seeks to hold Defendants accountable and to preserve Snoop Dogg and Master P’s dreams of creating legacy for their families, adding diversity to the food industry, and giving back to their community,” the lawsuit said.
In response to the suit, Post claimed “consumer demand did not meet expectations.”
Post Consumer Brands was excited to partner with Broadus Foods and we made substantial investments in the business. We were equally disappointed that consumer demand did not meet expectations.
In response to its part in the suit, representatives for Walmart said they’ll wait to see what plays out in court.
Walmart values our relationships with our suppliers, and we have a strong history of supporting entrepreneurs. Many factors affect the sales of any given product, including consumer demand, seasonality, and price to name a few. We will respond as appropriate with the Court once we are served with the complaint.
Master P came by KARE 11 in December of 2022, just after the initial deal for Snoop Cereal was reached. He said the brand was created to “build economic empowerment,” “add diversity into these stores to be able to have an African-American-owned company,” and to make “delicious foods accessible to all.”
He added, “Post believed in our brand and Post believed in diversity.”
Broadus Foods is seeking $50,000 in damages for alleged expectancy damages; actual damage; lost profits; costs of marketing and other expenditures; specific performance; lost opportunities; lost reputation; legal costs and attorney’s fees and punitive damages.
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The cases now total 60+ across 12 metro cities over one year, with police linking some from late last year to a group of Argentina nationals arrested in Pennsylvania
MINNETONKA, Minn. — With his name recognition, the burglary of Minnesota Timberwolves guard Mike Conley’s west metro home made headlines.
But now court documents reveal he is just one of 60 victims across 12 metro cities in what police believe is a sophisticated ring targeting high-end homes for jewelry, with the burglars using “cell phone and Wi-Fi jammers, GPS trackers, surveillance cameras and rental vehicles,” according to a search warrant affidavit.
These groups are not believed to be local, as the only suspects arrested and charged so far have been South Americans accused of crisscrossing the country, conducting surveillance, getting in and out of these homes in mere minutes — then quickly leaving the state.
“That is really scary,” said Nadera, a resident of a Long Lake/Medina neighborhood that’s been hit three times recently.
“What’s happening is it seems like they know where to go,” Nadera said. “That kind of scares me. They’re going to the bedroom and getting what they need, jewelry mostly, and I mean, how do they know?”
“Their methods of entry are all pretty similar,” said Minnetonka Police Assistant Chief Jason Tait.
Minnetonka had three new incidents last month. In one, the suspects appear in the corner of the victim’s doorbell camera.
Tait said they had several last year they linked to a group of Argentina citizens arrested in Pennsylvania.
“Through that investigation, they were able to determine that they arrived in Los Angeles and rented a car there and traveled through the Midwest and across the country doing these burglaries. And they were able to tie it back to different parts of that,” Tait said.
Police are working to trace rental cars, and it shows how swiftly the burglars leave the state.
According to one search warrant, the burglar who broke into Conley’s home had rented a car in Florida on Sept. 11. That car was seen in Hudson on Sept. 13, in Long Lake on Sept. 14 and Sept. 15, then it was spotted back in Georgia just 17 hours after the burglary of Conley’s home.
Court documents show that one Orono homeowner got suspicious of a man driving a car with Texas license plates flying a drone near their home. Police learned that too was a rental car that happened to be parked near the home of Twins owner Jim Pohlad when his Minneapolis home was burglarized last year.
Groups Native Americans for Harris Walz and The Justice and Equity Coalition gave press conferences on how they think communities should vote.
MINNEAPOLIS — After Ohio Senator J.D. Vance and Minnesota Governor Tim Walz faced off in what was likely the only vice presidential debate of this election cycle, multiple groups have now announced how they’re urging their communities to vote.
Native Americans for Harris Walz had a national launch Wednesday, with community members meeting at the Frogtown Community Center to voice their support for the ticket.
“The Native vote is absolutely the margin of victory for Kamala Harris and Tim Walz,” Mattea Twinn, coalitions manager for the Wisconsin Democrats, said.
The group said Harris and Walz are better suited to take care of their needs, including respecting Tribal Nations and protecting sovereignty. Lt. Governor Peggy Flanagan, a member of the White Earth Nation, also spoke.
“Let’s be crystal clear,” Flanagan said. “Native people will absolutely help decide the results of this election. We are located in swing states all across this country.”
Native Americans for Harris Walz was not the only group urging their communities to make a decision this election. The Justice and Equity Coalition also held a press conference Wednesday, voting against the Harris Walz ticket based on policy, and what they say is a lack of action.
“Our message is clear,” one speaker said. “We will not support any leader who enables this brutality.”
The group is urging voters to abandon Harris, citing inaction in the administration as a reason for growing conflict in the Middle East.
“We are asking for people, as we head to this election, to vote for the independent party,” Jaylani Hussein, board member with JEC, said. “We clearly understand that that may mean the return of President Trump, which we are not endorsing.”
A CNN poll conducted immediately after Tuesday’s debate showed 51% of those polled thought Vance did the better job.
Marquise Hammonds-Ford pleaded guilty to illegal possession of a firearm. He will be sentenced next Wednesday.
MINNEAPOLIS — A man charged in the shooting death of an off-duty firefighter pleaded guilty Tuesday to illegally possessing a firearm.
Marquise Hammonds-Ford entered the guilty plea Tuesday, and will be sentenced Wednesday, Oct. 9. As part of the plea, the other charges, including first-degree rioting, were dropped.
Hammonds-Ford was charged back in May for his role in the shooting death of Joseph C. Johns, who served as a career firefighter with the Eagan Fire Department since Jan. 2020. He also served as a duty-crew firefighter with the Eden Prairie Fire Department since Sept. 2015.
According to the criminal complaint, Johns was in a bar on the 900 block of Cedar Avenue South on May 5 when he was caught in the crossfire of a shootout.
Court documents said hundreds were gathered at the bar into Saturday night and Sunday morning to celebrate the founding of a local motorcycle club, of which Johns was a member when shots rang out just after midnight following an alleged altercation between two groups on opposite sides of the bar.
The complaint said investigators found 63 discharged cartridge casings in front of the bar and determined the spent casings came from at least seven separate firearms.
