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Tiger Woods’ Sunday attire now an apparel line, Sun Day Red
Los Angeles — Tiger Woods’ Sunday red is no longer just a shirt. It’s a brand.
Woods is starting a new year with a new look, announcing Monday evening an extended partnership with TaylorMade Golf to launch a lifestyle brand that will be called Sun Day Red.
Eric Thayer / AP
The change followed Woods and Nike ending a 27-year relationship, which dated to when Woods turned pro in August 1996 with his “Hello, World” campaign.
Nike ended its equipment business (golf clubs and golf balls) in 2016. Woods previously had a deal with TaylorMade for clubs and with Bridgestone for the golf ball. Now he’s all in with TaylorMade on an apparel and footwear line.
“It’s the right time in my life,” the 48-year-old Woods said when he came on stage at a high-end restaurant off Sunset Boulevard for what was more an event than a press conference. “It’s transitional. I’m no longer a kid anymore.”
He wore a cashmere hoodie and black shoes, minus the swoosh.
The company said the creation of Sun Day Red incorporates Woods’ 15 major championships into the logo of a tiger stretched across the three words. Woods said he would update the logo if he were to win another major tournament.
The logo came from the “Rule of Three” – using three words for greater impact. Woods is fond of saying his goals in golf were to “Work hard, think hard, play hard.”
“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a news release. “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world.”
Woods has worn some variation of red on Sunday his entire career because his Thai-born mother, Kultida, told him it was his power color.
TaylorMade Golf plans to launch online in the United States and Canada its first apparel line for men on May 1, between the Masters and the PGA Championship. The website went live as Woods and TaylorMade CEO David Abeles spoke. The hope is to expand to key markets, along with eventually adding footwear, women’s and kids’ lines.
Shadow boxes revealed various apparel, along with golf shoes, golf gloves and the tiger logo on the front of the cap, which for a quarter-century featured a Nike swoosh or a “TW.”
Sun Day Red is a standalone brand that will have its own designers, staff and headquarters. Woods and TaylorMade have added leaders from fashion and culture to run the brand. Brad Blankinship, who previously led lines such as Quiksilver and RVCA, has been appointed president of Sun Day Red.
The announcement came three days before Woods makes his 2024 debut in the Genesis Invitational at Riviera, a signature event on the PGA Tour for which he is the tournament host.
Woods and Nike ended 27 years together at the end of last year. He wore the swoosh on his shirt for the final time at the PNC Championship that he played with his son, Charlie, who was wearing clothes from a different apparel company.
All signs pointed to an expanded deal with TaylorMade, which filed four trademark applications with the U.S. Patent and Trademark Office for “Sunday Red” or “SDR.”
Woods has been teasing the announcement on social media recently. He posted a closeup of his face a week ago Monday that said, “The vision remains the same.” On Friday, he posted a darkened picture of him wearing a red shirt that said, “A new day rises.”
Key to his fabled red shirt on Sunday is getting to the final round, and his chances are more limited than ever because of his multiple injuries.
Woods played all four rounds at Riviera last year. He made the cut in the 2023 Masters, only to withdraw before finishing the rain-delayed third round on Sunday morning. He had surgery to fuse his ankle after the Masters and didn’t return until December for his Hero World Challenge in the Bahamas against a 20-man field.
As a signature event, the Genesis Invitational carries a $20 million purse, with $4 million to the winner. Because it’s a player-hosted tournament, there will be a 36-hole cut to the top 50 and ties, and any player within 10 shots of the lead.
Woods was optimistic in the Bahamas last year, setting a goal of playing once a month through the major season season. That new season starts at Riviera.
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Long before comic book characters dominated movie screens, actor Christopher Reeve made the world believes in superheroes with the 1978 classic “Superman.”
Reeve died in 2004, nearly a decade after an accident re-shaped his life. “Super/Man: The Christopher Reeve Story” is using interviews with family and friends and never-before-seen home videos to explore his real-life heroism.
Reeve started his career on the stage, studying at the prestigious Juilliard School and living with comedian Robin Williams. The pair had a friendship that was “more like a brotherhood,” said Reeve’s son Matthew. Reeve was in awe of Williams’ energy and versatility, Matthew Reeve said, but audiences quickly clued into Reeve’s own star power when he took on the role of the Man of Steel.
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To his children, though, he “was just dad,” Matthew Reeve said. The documentary explores how Matthew Reeve and his sister Alexandra Reeve Givens grew up watching their dad take the stage as Superman. “Super/Man” also reveals their heartbreak over their parents’ breakup and the joy they found when Reeve re-married. He tied the knot with Dana Reeve in 1992, and the pair welcomed another child, William Reeve, later that year.
“Dana was sunshine,” Alexandra Reeve Givens recalled. “She just brought joy with her wherever she was and could find it even in the darkest moments.”
Those dark moments came suddenly, when in 1995, a near-fatal horseback riding accident left Reeve paralyzed from the neck down. The documentary allows viewers to see, for the first time, what went on out of the public’s view. Reeve can be heard talking about how he “ruined (his) life and everybody else’s,” but in a touching moment, old friend Robin Williams is seen visiting him in the hospital.
“Robin showed him ‘Hey, you’re still you,'” Alexandra Reeve Givens said. “‘You still have this foundation of friendship and people around you, who adore you. And you’re going to find those fun moments in life again.'”
That support from friends and family re-ignited Reeve’s legacy of activism. He made appearances at the Democratic National Convention and the 68th Academy Awards in 1996, about a year after the accident. Matthew Reeve said watching his father address his industry peers at the Oscars was “one of (his) most proud moments.”
“It was just a production for him to get out of bed every morning, let alone get across the country and go out in public for the first time,” Matthew Reeve said. “It was a big deal. It was a big deal to him, but it was also a big deal to the entire disability community. We stayed up in London till like three in the morning to watch that live. It’s a fond memory.”
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Reeve also went on to launch what would become the Christopher and Dana Reeve Foundation, which is dedicated to advancing research into spiral cord injury and help individuals and families impacted by paralysis. It was his dad’s mission to find a cure, Matthew Reeve said, while his stepmother wanted to focus on improving the lives of paralyzed people and their families. The foundation and Reeve’s platform helped bring unprecedented attention and funding to spinal cord injury research.
Reeve even kept acting and realized his lifelong dream of directing with the 1997 HBO movie “In the Gloaming.” Reeve died in 2004 from heart failure at 52.
“There is a huge amount of great actors and actresses out there, where their filmography might be amazing and what they achieve on a cultural level might be amazing, but have they actually achieved anything really as a human that moves the needle for our society?” said filmmaker Ian Bonhote, who made the documentary with Peter Ettedgui. “And Chris has done both things.”
“Super/Man: The Christopher Reeve Story” will open in theaters on Friday, Oct. 11.
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