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Dynamic pricing was once the realm of Uber and airlines. Now, it’s coming to restaurants.

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Your burger and fries could soon cost $12 in the morning and $20 just a few hours later — at the same restaurant. 

That’s because more eateries are experimenting with so-called dynamic pricing by lowering and raising menu prices based on demand. 

People who use ride sharing services like Uber or Lyft are accustomed to the companies boosting prices when roads are congested or demand is high. On the flip side, ride share prices can drop during quieter periods to convince customers to book rides, helping keep drivers busy. 

The same goes for airlines and hotels. Booking flights or accommodations around the holidays costs a lot more than afterwards, when demand tapers off. Now, with the rise of online ordering and digitization of menus, dynamic pricing is starting to pervade restaurants, and it may irk some consumers.

Businesses, on the other hand, say it helps them balance supply and demand while giving customers the opportunity to take advantage of bargains at off-peak dining times. 

Wendy’s made headlines — and faced a backlash — when the fast food chain announced it would experiment with dynamic pricing in its restaurants starting in 2025 using digital menu boards. Customers took the announcement to mean they’d be charged more at peak times. Wendy’s, on the other hand, insisted the move was intended to allow it to more easily change menus and offer customers discounts during slow periods.

Markups and discounts

The rise of delivery apps and digital menus, accessible through QR codes, have made it easier for restaurants to implement dynamic pricing.

Colin Webb, co-founder and CEO of Sauce, a dynamic pricing engine that helps restaurants leverage data to improve online sales, said in a recent podcast that “you’re starting to see restaurants take that same step” that retail and taxi businesses took when they moved online. 

Puesto in La Jolla, California —a restaurant chain that relied on Sauce’s services to fluctuate menu prices — said the strategy boosted sales by 12%, according to a case study on Sauce’s website. It raised prices by as much as 8% during busy periods and reduced them by as much as 20% during slower times.

“[W]e’re happy to see both the markups, and we’re also happy to see some discounted orders,” Puesto co-owner Moy Lombrozo told Sauce. “When the kitchen is dead, we’re willing to take one to two dollars off an item in order to just keep the kitchen going, keep the staff working.”

Restaurant chains Dave & Busters and Tony Roma’s are also planning on rolling out dynamic pricing, according to news reports.

“Punch in the gut”

Even so, dining establishments are lagging behind other industries in turning to dynamic pricing.

“Restaurants are late in the game in making this happen,” said Stephen Zagor, a restaurant management professor at Columbia Business School. “We’re starting to see it take effect, but there’s a lack of transparency.”

Restaurants have been reluctant to change prices based on demand to avoid alienating customers. That’s in part because people have a more emotional connection with the food they consume compared with other goods, Zagor explained. 

“When suddenly we don’t know where the price is coming from — one day it’s this, another day it’s this — it feels like a little bit of a punch in the gut,” he said. “We don’t know how much we’re going to pay when we go to eat out, and that doesn’t feel good.”

Guests can be choosier

In a way, dynamic pricing has long existed in the restaurant industry, with dinner menu items typically priced higher than for similar plates served at breakfast or lunch. 

“It’s not out of the realm of possibility to see the same burger with a different price on lunch and dinner menus,” food and beverage management consultant Lilly Jan said.

Consumers may not like dynamic pricing, but they don’t have much choice when it comes to airline and hotel reservations, Jan added. That might not hold true with restaurants, she added.

“There is a certain cost for getting to one side of the country to the other this time of year. If you need to make it from New York to LA, you only have so many options,” she said. “You don’t have the same thing going out to dinner with friends. Because you have so many options and experiences available, you can be choosier.”

How to take advantage of dynamic pricing

Dynamic pricing can boost revenue for businesses, but also present opportunities for consumers to save.

“It helps companies’ profitability, but at the end of the day it also gives customers control over their willingness to pay,” said Apostolos Ampountolas, assistant professor of hospitality finance at Boston University. “It doesn’t only mean prices will go up. In theory, restaurants give diners discounts to eat in between meal times when they’re less busy.”

Look for discounts on food items at off peak times, like between 10 a.m.-12 p.m., or 3-5 p.m., or during slower times like the holidays and inclement weather.

You can also choose not to patronize a given establishment if you don’t like the prices. 

“With a restaurant, if you don’t like the prices at a restaurant that day, you can eat at home or do something different. There is a lot more agency to step away from prices that are not amenable to guests,” Jan, the consultant said. 



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Government on track for shutdown after Trump-backed spending bill fails

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Government on track for shutdown after Trump-backed spending bill fails – CBS News


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Elon Musk and President-elect Donald Trump’s sinking of a bipartisan spending bill has put the government on course for a holiday shutdown after a Trump-backed spending bill failed Thursday night. CBS News’ Scott MacFarlane and Allison Novelo have the latest from Capitol Hill.

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Can the murder of JonBenét Ramsey be solved by 7 items of evidence?

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The details of the murder are still shocking today, nearly three decades later. On Dec. 26, 1996, the 6-year-old daughter of John and Patsy Ramsey, a well-to-do couple living in Boulder, Colorado, was found dead in the family’s basement. JonBenét Ramsey, an outgoing child who performed in local beauty pageants, had been bludgeoned and strangled.

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JonBenét Ramsey

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It is a story I began covering for “48 Hours” in 1999 and will return to in “The Search for JonBenét’s Killer” airing Saturday, Dec. 21 at 10/9c on CBS and streaming on Paramount+. The program is a look back at how we covered the case in 2002. It’s a television time capsule, allowing viewers to hear Patsy and John Ramsey talk about their daughter and how her death and the following investigation upended their lives.

Shortly before 6 a.m. on the morning after Christmas, Patsy Ramsey called 911. She had awakened, she later told police, to find her daughter missing and a two-and-a-half-page note left on the stairs demanding a $118,000 ransom.

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In the early morning hours of Dec. 26, 1996, Patsy Ramsey called 911 to report her 6-year-old daughter JonBenét missing, and found a rambling ransom note left inside their Boulder, Colorado, home.

AP/Boulder Police Department


Despite a written warning not to notify anyone, the Ramseys called Boulder police, who searched their home and recommended the family wait for a call from the kidnappers. Later that day, a Boulder detective suggested John Ramsey and a family friend look through the home to see if anything looked out of place. When John Ramsey entered a room in the basement, he found his daughter dead on the floor, with a white blanket over her body and duct tape across her mouth.

The tragic discovery of the child by her own father, after officers had already searched the home, was the beginning of a yearslong, error-plagued investigation. JonBenét Ramsey’s murder was the first homicide that year in Boulder.

The case, after the acquittal of football star O.J. Simpson, immediately became the next international media sensation. Pictures of the photogenic 6-year-old competing in child beauty pageants appeared in the tabloids, while armchair detectives filled the airwaves, debating the contents of the ransom note.

Unidentified male DNA was left on the child and tests, performed just weeks after the murder, excluded anyone from the Ramsey family, including JonBenet’s 9-year-old brother Burke. Those results were initially kept from the press and public as investigators continued to focus mostly on John and Patsy Ramsey as suspects in their daughter’s murder.

While the couple gave DNA, hair, blood and writing samples in the days following the murder, they hired attorneys and didn’t speak to investigators until several months later, in April 1997, and again in June 1998. Video from that 1998 interrogation, aired publicly for the first time by “48 Hours,” shows a combative Patsy Ramsey denying any involvement in her daughter’s murder. When told that investigators had scientific trace evidence linking her, she responded, “That is totally impossible. Go retest.” She then added, “I don’t give a flying flip how scientific it is. Go back to the damn drawing board. I didn’t do it. John Ramsey didn’t do it. So we all got to start working together from here, this day forward to try to find out who the hell did it.”

In 2008, after more DNA tests again excluded the Ramsey family, the Boulder District Attorney at that time, Mary Lacy, publicly exonerated the Ramseys and sent them a letter of apology.

Investigators considered the theory that JonBenét may have been killed by an intruder, and over the years, looked at other persons of interest, including a neighbor who played Santa Claus and at least two people who confessed to the murder.

The only arrest in the case was made in 2006 after a man living in Thailand by the name of John Mark Karr claimed to have drugged, sexually assaulted and accidentally killed JonBenét. No drugs, however, had been found in the child and Karr’s DNA did not match what was left at the scene. Karr was later released.

Patsy Ramsey never lived to see the Boulder district attorney’s apology or have her name cleared. In 2006, she died, at age 49, of ovarian cancer. But John Ramsey, who remarried in 2011, has continued to push the Boulder police to find and arrest his daughter’s killer.

If JonBenét Ramsey had lived, she would have turned 34 years old in August. In an interview with “48 Hours” in November, John Ramsey said he can’t imagine his daughter as a grown woman, but only as a 6-year-old. He said he is confident that the unknown male DNA profile in the case will ultimately lead to a suspect in her murder. He is asking investigators in Boulder to turn over that DNA to an independent private lab that can employ the same technology, genetic genealogy, that was used to identify the Golden State Killer in 2018, and countless others since.

JonBenét Ramsey evidence
JonBenét Ramsey had been bludgeoned in the head and strangled with this intricately made device known as a garrote.

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Ramsey also said there are seven items of evidence from the family’s home that could still be tested for DNA including, he said, the garrote used to strangle JonBenét, a rope found in a guest bedroom, as well as a blanket. The Boulder Police Department, however, in a release in November, disputed Ramsey’s contention that they are not testing evidence.

“The assertion that there is viable evidence and leads we are not pursuing—to include DNA testing — is completely false,” read a Boulder Police statement. Still, in a nearly six-minute video that was also released, the current Boulder Police Chief Stephen Redfearn admits, “there were things that people have pointed to throughout the years that could have been done better and we acknowledge that is true.”

John Ramsey, who turned 81 in early December, has lived under a cloud of suspicion for nearly three decades, but he said the weight of constant public scrutiny was nothing compared to the loss of his child.

“It was just noise level stuff,” Ramsey said, “We were so devastated and crushed by the loss of JonBenét … it didn’t matter … it didn’t matter.”

He is speaking out now, he said, because an arrest in the case would finally give some peace to his son Burke, now in his 30s, and his two older children from his first marriage.

 “… identifying the killer,” he said, “isn’t gonna change my life at this point, but it will change the lives of my children and my grandchildren. This cloud needs to be removed from our family’s head and this chapter closed for their benefit.”

In addition to fighting to keep his daughter’s case in the public eye, Ramsey is working to see the passage of The Homicide Victims’ Families’ Rights Act, which would allow a murder victim’s family to request a federal review of their case.

“That would be a huge step forward to fix a fundamental problem in our system in this country,” Ramsey said, “not a complete solution, but it’s a step forward.”



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7-year-old girl killed, 6 other people wounded in stabbing attack at school in Croatia, police say

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1 student killed, 6 injured in knife attack at school in Croatia
Croatian police officers conduct investigation at the site of a knife attack at the Precko Primary School in Zagreb on Dec. 20, 2024.

Stipe Majic/Anadolu via Getty Images


A 7-year-old girl was killed and at least five other students and a teacher were wounded in a knife attack at a school in the Croatian capital, Zagreb, on Friday, police said. The local hospital said the wounded teacher had suffered life-threatening injuries, Reuters reported.

Officials said the attack happened at 9:50 a.m. local time at the Precko Elementary School in the neighborhood of the same name. They described the attacker as a “young male” and said he had been detained.

Croatia’s Interior Ministry said the attacker was 19 years old. Local media reported the attacker was a former student at the school, and showed video footage of children running away from the school building and a medical helicopter landing in the schoolyard.

Croatian Prime Minister Andrej Plenkovic said he was “appalled” by the attack, and that authorities are still working to determine exactly what happened. He said several children have been taken to various hospitals in Zagreb.

State television reported the attacker went straight into the first classroom he found after entering the school, where he attacked the students and their teacher.

School attacks are rare in Croatia. Last May, a teenager in neighboring Serbia opened fire at a school in the capital Belgrade, killing nine fellow students and a school guard.



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