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Equinox’s new fitness program aims to help you live longer — for $40,000
Luxury fitness chain Equinox is putting a price on the ultimate luxury: longer life. The company on Monday introduced a membership that, for a hefty $36,000 a year, includes more than 100 tests aimed at enhancing health and extending people’s longevity.
In all, the “Optimize by Equinox” membership costs $42,000 a year. The ultra-premium offering includes personal training, nutrition coaching, biomarker tracking and more — all in service of improving daily physical performance and slowing down the aging process. Oh, and a regular gym membership? That costs an extra $500 a month or so.
Equinox developed the new membership with Function Health, a health platform that conducts lab tests to help members measure, analyze and track everything from their heart health, immune response and hormone levels to their glucose, insulin and other metabolic levels.
“This is a longevity program, but also a health and quality of life plan,” Julia Klim, vice president of strategic partnerships and business development at Equinox, told CBS MoneyWatch. “It requires everyday daily habits, because we don’t believe you can just hack yourself out of bad habits like poor sleep or lack of quality exercise. So you commit to a program to achieve your personal goal, which could be to get leaner or stronger, have more energy, or lower your rate of aging.”
Whatever a person’s specific goals, the program will include a “robust” panel of tests to measure physical and mental performance, according to Klim. It also includes regular nutrition counseling, sleep coaching, personal training, and massages, all amounting to about 16 hours per month of individualized attention from an array of health, fitness and other professionals.
“We’re up-leveling it with more tests and moving closer to health care,” Klim said. “And we’re partnering with Function Health to bring together experts in their respective fields.”
Despite the high price, there’s already a waitlist to join the program, which will launch at the end of May. The membership initially will only be available in New York, but will eventually be expanded to other cities. It will only be available to members of Equinox’s highest membership tier, E by Equinox, which starts at around $500 a month.
Klim compared the membership, which costs $3,000 a month and comes with a six-month minimum commitment, to the suite of services that are typically only made available to professional athletes.
“Historically speaking, this type of program, with a team-based approach working to help you as an individual, has only been available to the top athlete out there,” Klim said. “We want to bring that notion to the everyday human and high-performing human, which is the Equinox member.”
CBS News
Kamala Harris will speak with “60 Minutes” tomorrow. Here’s what to know for the interview.
Voters will get the chance to hear from Vice President Kamala Harris on Monday as she presents her case for why she should be president in a “60 Minutes” election special.
For decades, “60 Minutes” has featured both Republican and Democratic nominees for presidents, but this year, former President Donald Trump backed out after previously indicating he would be on the show. Correspondent Scott Pelley, who’d been set to interview Trump, will instead travel to Arizona’s Maricopa County, home to more than 60% of Arizona’s voters and a critical battleground in a key swing state.
One thing is certain about the election; with the U.S. deeply involved in both the wars in Ukraine and the Middle East, whoever wins on Nov. 5 will become a wartime president.
What Harris will discuss
Israel’s war started one year ago after Hamas launched a surprise terror attack and correspondent Bill Whitaker will discuss the ongoing war with Harris.
Harris will also discuss the economy, immigration, her record as vice president and the differences between herself and Trump.
Democratic vice presidential candidate Gov. Tim Walz will also appear.
Whitaker joined the Democratic ticket on the campaign trail this week to gain insight into their platform’s priorities and values, and what the candidates believe voters should know.
Why Trump pulled out of the “60 Minutes” interview
Leading up to the candidate hour, Trump, through campaign spokespeople, was the first candidate to accept the “60 Minutes” request to be interviewed for the special, according to CBS News. It had been agreed that both candidates would receive equal time during the broadcast.
Trump last sat down with 60 Minutes in 2020. He walked out during the interview with Lesley Stahl. Trump referenced the incident on Tuesday night at a Milwaukee press conference when asked about his decision not to participate in the Oct. 7 “60 Minutes” election special.
“Well, right now, I went to – they came to me and would like me to do an interview, but first I want to get an apology, because the last time I did an interview with them, if you remember, they challenged me on the computer,” Trump said. “They said the ‘laptop from hell’ was from Russia, and I said it wasn’t from Russia. It was from Hunter, and I never got an apology, so I’m sort of waiting. I’d love to do ’60 Minutes.’ I do everything.”
The Republican nominee for president emphasized that he felt he was owed an apology from “60 Minutes.”
“Let’s see if they do it. I wouldn’t mind doing 60,” Trump continued. “I’ve done ’60 Minutes’ a lot.”
In a statement on Tuesday, Trump campaign communications director Steven Cheung said that Trump’s team had not agreed to an interview.
“Fake News,” Cheung said in a post on X. “60 Minutes begged for an interview, even after they were caught lying about Hunter Biden’s laptop back in 2020. There were initial discussions, but nothing was ever scheduled or locked in. They also insisted on doing live fact checking, which is unprecedented.”
Previous Trump, Harris appearances on 60 Minutes
Trump previously sat down with “60 Minutes'” Mike Wallace in 1985, Pelley in 2015 and Lesley Stahl twice in 2016, first in July of that year and then again in November of 2016. He also spoke with Stahl again in 2018 and 2020.
Harris previously sat down with Whitaker last year. She also was interviewed by Norah O’Donnell, “CBS Evening News” anchor and “60 Minutes” contributing correspondent, in 2020.
How to watch the “60 Minutes” election special
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