Starbucks fans have exciting news ahead! The coffee giant is planning significant changes to some of its coffeehouses, with renovations designed to create a more “authentic coffee house vibe.” Additionally, customers can look forward to the return of a beloved summer drink. Here’s everything you need to know about these upcoming updates at Starbucks.
Renovations to Create “Authentic Coffee House Vibes”
As part of its ongoing efforts to improve customer experience, Starbucks is transforming some of its locations, particularly in California and New York. The company is focused on creating an environment that feels more like a traditional coffeehouse. According to newly-appointed CFO Cathy Smith, these changes are designed with “customers in mind” and align with Starbucks’ “Back to Starbucks” initiative.
CEO Brian Niccol also highlighted that these reworked stores will feature “premium touches,” such as better seating options, to encourage customers to linger longer in the cafes. However, while Starbucks has confirmed that these renovations are underway, no exact timeline for completion was given.
New Green Wave of Hospitality
A key part of Starbucks’ makeover includes the introduction of the “green wave” of hospitality. This concept is centered around a new “green apron service model,” which aims to enhance operational efficiency while maintaining strong connections between baristas and customers.
The green apron service model comes with a few changes to the uniform policy. Baristas will continue wearing the iconic green apron but will also be required to wear a black shirt (or long-sleeved collared shirt) and khaki, black, or blue denim bottoms. These updates are intended to emphasize the green apron and promote a more cohesive look across all Starbucks locations.
This new service model is still being rolled out at over 17,000 Starbucks locations nationwide, and several aspects of the “Back to Starbucks” initiative, such as handwritten notes on cups, ceramic mugs for dine-in customers, and free refills, have already been implemented with positive feedback.
Improving Customer Experience
Starbucks is also focused on improving its customer service, with CEO Brian Niccol noting that customer feedback on their “Back to Starbucks” initiative has been positive. One major improvement has been in reducing wait times, which are now averaging under four minutes, much to the relief of many customers.
Despite some struggles in sales during the latest quarter, Niccol emphasized that metrics like earnings per share should not be used as a measure of success at this stage of the company’s turnaround efforts.
The Return of the Berry Lemonade Refresher
As part of the upcoming summer menu, Starbucks will bring back the popular Berry Lemonade Refresher. Introduced in 2024, the drink quickly became a fan favorite, and many customers have expressed excitement about its return. One fan on social media even wrote, “I can’t wait for all the Starbucks to have the summer Berry Refresher again!” Others have been eagerly waiting, with some even pleading for the drink’s return last month.
In addition to the Berry Lemonade Refresher, other summer menu items include the Iced Horchata Oatmilk Shaken Espresso and the Summer Skies Drink. With these refreshing options, Starbucks is set to offer something for everyone this summer.
New Customization Fee Sparks Debate
While many customers are excited about the menu updates, a new 70-cent “customization” fee has stirred up some debate. Some customers noticed this fee on their receipts, prompting mixed reactions online. However, Starbucks fans were also treated to a helpful tip from a former barista, who shared a hack that could save customers $2 on their drink order.
Starbucks is making big moves to enhance its customer experience, from renovations aimed at creating an authentic coffeehouse atmosphere to the introduction of the green apron service model. Along with these updates, customers can look forward to the return of the popular Berry Lemonade Refresher and other exciting drinks this summer. While some changes, like the new customization fee, have sparked conversation, Starbucks’ focus on craft, connection, and customer satisfaction seems to be paying off.