Aldi is gaining major attention for its super generous return policy, known as the Twice as Nice Guarantee. Many shoppers say it’s even better than Costco’s famously flexible return policy. But while some customers are thrilled, others are worried the system could be abused and ruined for everyone.
What Is Aldi’s Twice as Nice Guarantee?
Aldi’s Twice as Nice Guarantee promises that if you’re not satisfied with a product, you can return it for a full refund and receive a replacement item for free. That’s right—Aldi doesn’t just refund your money, they give you another item on top of it.
This policy applies to most Aldi-branded food items, though there are a few exceptions like non-food Special Buys, alcohol, and national brands. It’s a bold move that puts customer satisfaction at the center of their shopping experience.
Viral TikTok Shows Aldi’s Customer Service in Action
TikTok user @ivisreynolds shared her recent experience with Aldi’s return policy in a video that has nearly 900,000 views. She returned a Greek yogurt that looked completely wrong inside—crystallized and soggy.
When she brought it back to her local Aldi with a receipt, the cashier gave her both a refund of $5.45 on a gift card and a replacement yogurt—all with no hassle. She was so impressed that she told her followers:
“If you’re not shopping at Aldi, you need to rethink your life.”
How It Compares to Costco’s Return Policy
Costco is known for its 100% Satisfaction Guarantee, which allows members to return almost anything—even if it’s been opened or partially used. From food to furniture, Costco has accepted some wild returns, like half-eaten fruit or old kids’ playsets.
But Aldi’s Twice as Nice Guarantee takes it a step further. Instead of just offering your money back, Aldi adds a free replacement, giving shoppers double the value. This extra step has led many to say Aldi’s policy is even better than Costco’s.
What Shoppers Are Saying
Many customers praised Aldi in the comment section of the viral video:
- “Aldi lover for life,” said one who shared a similar experience returning bad cheese.
- “They gave me a refund AND a new item. That’s real customer care,” another added.
- “Money didn’t leave them, and you spent more… Aldi is top tier,” wrote a fan.
But There’s a Catch: Concerns About Abuse
While many love Aldi’s generous return policy, some shoppers and employees are raising concerns. The fear is that people will start abusing the policy, leading Aldi to limit or cancel it in the future.
One TikTok user warned,
“Don’t be too loud—some people will abuse this and they’ll stop.”
Others asked the original poster to delete the video to prevent people from taking advantage.
Even an Aldi employee commented, saying the policy is great, but they’ve seen it badly abused. They mentioned that all returned food gets trashed, even if it’s barely touched, which adds up in waste and cost.
This concern isn’t unique to Aldi. Costco members have also expressed frustration with people returning items in poor condition or even completely used. One extreme case involved a shopper returning meat but only bringing back 13 cents worth of bones.
Final Thoughts
Aldi’s Twice as Nice Guarantee is a powerful example of how good customer service can build brand loyalty. It’s helping Aldi gain attention and praise across the U.S., especially in comparison to longtime favorite Costco.
However, shoppers need to use the policy responsibly. If too many people take advantage of it, the program could be scaled back or removed altogether. For now, it’s a reminder that good service can go a long way—but only if everyone plays fair.