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How a local radio station became a lifeline after Helene roared through North Carolina
Asheville, North Carolina — As Florida grapples with the destruction from Hurricane Milton, the people of western North Carolina know that reality all too well. Helene roared through the mountains, leaving more than a million people in the disaster zone without water, power and spotty cell service.
But what they did have was the radio.
For days, WWNC host Mark Starling and producer Tank Spencer were a lifeline, serving as a proxy dispatch service to help coordinate wellness checks and connect the stranded with nearby resources.
“We didn’t have any connection to the outside world except our radio stations, and we were the only two here. So we kind of had a mission of like, OK, well, we’ve got to walk these people through the storm,” Starling said.
The Asheville AM radio station was inundated with phone calls, which meant dealing with the widest range of emotions imaginable. One caller was a man on the second floor of his house with his wife and grandchild, Starling said.
“Our entire basement’s flooded. Our first floor’s flooded up to about four feet and we’re upstairs. We’re safe, but my Ram truck is underwater,” the caller said.
Starling told the man to keep the station’s number handy and hoped everything would be OK.
But as Starling tearfully recalls, “Everything wasn’t fine.”
The caller, his wife and their 7-year-old grandson were all swept away, among the at least 120 people killed by Helene in North Carolina.
“That was a hard one. It’s still a hard one. I can hear his phone call in my head,” Starling said.
On the other end of the spectrum, there was an emotional, on-air reunion between Starling and his wife, confirming she was OK.
Since Helene hit, Starling and Spencer have been a guiding light on top of the radio tower for so many in the mountains of North Carolina.
“One of the memorable phone calls that we had was, for me, was when a guy called in. He says, ‘You know, today’s the first day that I’ve gone and checked on all my neighbors, and I didn’t even ask who they voted for first,'” Starling said.
Spencer added, “This is the realest radio has ever been, and we’re connecting with people in a way that most people don’t ever get to connect with their audience, because this is our family.”
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Gold has been a standout performer in the financial markets this year, with prices climbing rapidly and setting new records. At the start of the year, gold was trading at just above $2,000 per ounce, but its value has soared past multiple milestones in recent months, and, today, gold prices hover above $2,650 per ounce. This upward trend has resulted in big rewards for early investors who saw the precious metal as a safe haven in uncertain economic times. Those who got in before prices surged are now enjoying substantial gains.
For investors who have yet to buy gold, though, the current high prices present a dilemma. Many are hesitant to jump in at a time when the price is near a record high and are instead waiting in hopes that prices will retreat, allowing them to purchase gold at a discount. This cautious approach makes sense in traditional investing logic. After all, buying low and selling high is the golden rule. But in the case of gold, waiting for lower prices may not be as wise as it seems.
While it’s tempting to wait for a price drop, the reality is that this gold investing strategy could be fraught with risks — especially right now. Below, we’ll analyze why.
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3 big risks of waiting for gold prices to fall
Waiting for gold’s price to drop could be a risky bet for the following reasons:
Gold’s price may not drop substantially
One of the primary risks in waiting to buy gold at a lower price is the possibility that the anticipated dip may never happen — or may not be as substantial as you hope. Recent trends in the gold market have shown that while gold’s price may experience short-term fluctuations, these dips have not been drastic. Part of the reason is that gold tends to be highly resilient historically, particularly in times of economic uncertainty, like what we’re facing today. Economic issues tend to push the price of gold higher rather than lower.
Even when gold prices have dipped recently, those drops have been short-lived, bouncing back quickly. In some cases, these dips have been quickly followed by the price of gold reaching new highs. This pattern makes it difficult to predict the market. So, waiting for a significant drop could mean missing out on the chance to buy gold at all. If the price continues to rise — and analysts are already predicting that it will — those waiting for a cheaper entry point could be left empty-handed.
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Your portfolio could be vulnerable without it
Gold has long been considered a hedge against stock market volatility, economic downturns and inflation. And while the stock market has performed well recently, it has experienced heightened volatility in recent months. This matters because when the market underperforms or experiences wild fluctuations, gold tends to shine as a stable store of value. This makes gold an essential component of a well-balanced investment portfolio, providing a level of protection against broader market risks.
If you delay investing in gold while waiting for lower prices, you may leave your portfolio vulnerable to future market shocks, should they occur. Gold provides a critical layer of security during such times, and without it, your portfolio may be overly exposed to short-term market shocks that gold could have helped to cushion.
You could miss out on quick returns
While gold is often viewed as a long-term investment, it also presents opportunities for short-term gains, particularly in today’s rapidly rising market. While the price is currently high, many analysts believe that gold’s price is far from reaching its peak — and some experts predict that it could soon hit $3,000 per ounce or higher. If this upward trend continues, buying now — even at the current high prices — could result in significant profits in the near future.
By waiting for a price drop, though, you may miss out on these potential gains. Market timing is notoriously difficult, and even if gold prices were to dip slightly, the price could quickly rebound, leaving those who waited with no opportunity to benefit from the current rally. Investing in gold now could allow you to take advantage of the potential for short-term profits while also securing a position in a valuable long-term asset. And if gold continues to climb, today’s prices may soon seem like a bargain.
The bottom line
Investing in gold has long been a strategy for preserving wealth and protecting portfolios against volatility, so it makes sense to add it to your portfolio, but if you’re waiting for lower prices to enter the market, that may not be the most prudent approach. The price of gold may not drop substantially and delaying your investment could leave your portfolio vulnerable to stock market fluctuations. You might also miss out on an opportunity for both short- and long-term profits. So, given the current trajectory of gold prices and the uncertain economic environment, now may be the right time to consider investing in gold rather than waiting for a dip that may never come.