McDonald’s is looking to shake things up – and this time, it’s all about drinks. The fast-food giant is testing new ways to offer more beverages to its customers, and while the details are still under wraps, the idea has already started creating a buzz.
If you’re someone who loves a refreshing drink with your burger or fries, this might be great news for you.
CosMc’s: The Brand Behind the Big Idea
At the heart of this new drink push is CosMc’s – a newer concept by McDonald’s that focuses mostly on beverages. Since 2023, only a few CosMc’s outlets have opened, and they’re located in select places like Texas and Chicago in the US.
These outlets serve a variety of drinks – coffee, tea, energy drinks, and more – along with a small selection of snacks. What makes CosMc’s unique is its focus on customization. Customers can choose exactly how they want their drinks, giving them more control over their order.
McDonald’s has learned a lot from CosMc’s so far, and now it seems ready to bring those lessons into its main restaurants.
Why McDonald’s Is Focusing on Drinks
With so much competition in the fast food world, offering more variety and giving customers the ability to personalise their orders has become more important than ever. This trend isn’t just about food anymore – drinks are a big part of the picture.
According to McDonald’s CEO Chris Kempczinski, having a team that focuses only on drinks, chicken, and beef helps the company improve in each area. He also explained that trying to add these changes directly into existing McDonald’s outlets earlier would have been too complicated and might have slowed down service.
That’s why CosMc’s was created as a separate concept first – to test out the drink-focused strategy without affecting the speed and simplicity that McDonald’s is known for.
Customization: A Key Takeaway
One of the biggest lessons from CosMc’s has been the power of customization. Customers still like the original recipes but enjoy having the option to change a few ingredients. McDonald’s noticed that most customers stick with about 80% of the default recipe and only tweak a small part.
This insight has helped the company realise that offering more options might not slow things down as much as they had feared.
And because CosMc’s is still connected to the McDonald’s brand, it builds trust while trying something new. The fast-food giant is now exploring how these ideas can be included in their main restaurant operations.
What’s Next?
McDonald’s has confirmed that more information will be shared later this year about the drinks being tested. For now, the exact flavors or types of drinks haven’t been revealed.
So while you might be excited to try a new drink with your next meal, you’ll have to wait just a bit longer before heading out.
The company is still learning and testing what works best – and they want to make sure that any new options are just right before adding them to menus worldwide.
McDonald’s is preparing to expand its drink offerings in a big way, taking lessons from its experimental concept, CosMc’s. By focusing on customization, variety, and customer choice, the brand is hoping to stay ahead in a competitive food market. While the exact details are still under wraps, one thing is clear: McDonald’s is getting ready to refresh its menu – and your taste buds – with more drink choices soon.